Rural tourism pension refers to the sum of tourism, temporary residence and sightseeing activities carried out by the elderly in different rural areas for the purpose of health recuperation.
The location choice of rural elderly tourism is in the countryside with good geographical environment, advantages in developing tourism and strong local characteristics. With the help of the existing natural conditions in rural areas, such as natural scenery, pastoral landscape and agricultural resources that can be experienced, an agricultural leisure and health park integrating sightseeing, tourism, fitness and entertainment will be established, and a new cooperation model for rural holiday and pension base will be established.
Two, the development of rural tourism pension problems to be solved
(1) Weak infrastructure and security system.
Rural tourism pension needs long-term rest, and supporting infrastructure and security system are very important. At present, domestic supporting facilities and security system are not perfect. The government should guide powerful tourism enterprises to cooperate with professional pension institutions, attract private capital and foreign investment, establish apartments, communities or pension institutions suitable for the elderly to recuperate, and equip professional service personnel to gradually form a complete rural pension tourism industry system. At the same time, improve the supporting facilities in shopping, fitness, culture and entertainment, enrich the daily life of the elderly, and enable them to live in rural tourist destinations.
(2) Lack of medical system in rural tourist areas.
Compared with cities, the rural economic base is weak. To build rural elderly tourist destinations, we need government guidance, enrich rural medical forces, establish medical points in rural tourist destinations, take public medical units as the main body, encourage private medical institutions to join, form a relatively perfect rural medical system, and solve the problem of medical treatment for the elderly in rural tourist destinations. In addition, we should also solve the problem of reimbursement for medical insurance in different places as soon as possible, and provide the conditions for the elderly who are on business trips in rural areas to recuperate nearby.
(3) professional talent gap
Rural elderly tourism service is different from ordinary tourism service, which requires service personnel to have professional nursing ability as well as tourism service ability, and can provide professional nursing service for elderly tourists. As far as the current situation is concerned, due to the shortage of professional service personnel, the service quality of rural pension tourism is difficult to guarantee. The government should lead or guide industry organizations to formulate long-term and long-term plans for pension tourism service professionals, gradually determine the salary standards of pension service personnel in various places, improve the salary and social insurance benefits of service personnel, and strive to improve working conditions. Pay attention to the training of old-age service personnel and improve their service ability. Only when the aged care workers have certain career planning and employment security can we attract more people to engage in the aged care service industry.
Third, explore the development model of rural pension tourism.
(1) Rural old-age tourism community
Guide real estate enterprises to cooperate with powerful social pension institutions and well-known tourism enterprises to develop rural pension tourism communities and pension apartments for the elderly. Rural tourism community for the elderly has perfect supporting facilities, designed specifically for the life of the elderly. For example, in addition to daily leisure and entertainment, we also carry out various learning activities and provide special services to enrich and satisfy the lives of the elderly.
(2) Rural nursing homes
Providing temporary accommodation and complete supporting facilities for the elderly is equivalent to a more advanced tourist hotel that is more suitable for the elderly. Nursing homes are generally divided into self-care, semi-self-care, and medical service models. There are rooms with different specifications, such as single rooms, double rooms, and multiple rooms, which provide corresponding services according to the different spending power of the elderly.
(3) Home care for the aged in rural areas
Old people in some cities go to rural areas with beautiful scenery and fresh air for vacation and recuperation every year, which can be further explored in the future. Farmers in farmhouses and rural tourist areas can rent or sell their own houses to the urban elderly who come to recuperate for short-term or long-term residence. Therefore, in this mode, many elderly people choose to come to rural houses for self-cultivation at a specific time every year, just like migratory birds.