By 2020, the market capacity of snack food industry will reach 1.2 trillion, and the market size of snack food in China will maintain a very fast growth rate in the next few years. At present, large-scale snack food sales have realized the industrialization of chain stores and even impacted IPO, and some companies have successfully listed on A shares.

Small snacks can also "eat" into a big industry. Leisure food is becoming the fourth meal in "three meals a day" while meeting the entertainment and leisure needs of consumers.

In recent years, the market scale of snack food in China has been increasing, with 736.5 billion yuan, 820.4 billion yuan and 9 168 billion yuan respectively in the last three years. In 2065,438+07, the market scale was close to one trillion, and a number of listed companies appeared.

According to statistics, the market size of China's snack food industry has maintained double-digit growth for three consecutive years, with the growth rate reaching 12.9%. Analysts predict that the market capacity of snack food industry may be even greater in the future.

Extended data:

Market capacity is how many companies do this business, and share is share. For example, there are three companies, accounting for one third.

The changing trend is that the same competitors appear or decrease in the course of operation, which leads to the change of turnover.

The determination of market capacity is a process of investigation, comprehensive analysis and calculation. A complete market forecast generally includes the following steps:

① Determine the purpose of prediction. To make a prediction, we must first make clear the purpose of the prediction, that is, why to make this prediction and what problems to solve. The purpose of forecasting directly affects a series of work such as the content, scale and selection of forecasting methods. Only when the purpose is clear can the prediction work be targeted and avoid blindness.

② Collecting, sorting and analyzing data. Data is the basis of forecasting, and what data to collect is determined by the purpose of forecasting. The collected data should be carefully reviewed and necessary adjustments should be made for incomplete and inapplicable data. For the audited and adjusted data, it is necessary to make a preliminary analysis and observe the nature of the data structure as the basis for selecting the appropriate forecasting method.

③ Choose the appropriate method. We must proceed from the reality of the market and choose an effective forecasting method according to the purpose of forecasting and the possession of data. Sometimes one method can be selected, and sometimes several methods can be combined to verify the prediction results, so as to improve the accuracy of prediction.

(4) make predictions. According to the selected forecasting method and the information available, make specific calculation and research, make qualitative or quantitative analysis, and speculate and judge the future market development direction and trend.

⑤ Analyze the prediction error. The prediction error is the difference between the predicted value and the actual value. The magnitude of prediction error reflects the accuracy of prediction. We should be flexible about the inaccuracy of forecasting, instead of trying to improve the forecasting method.

⑥ Determine the forecast value and submit a formal forecast report. Forecasters make predictions, make necessary evaluations and corrections to the predicted results, determine the predicted values, reflect the predicted results in written form, and then submit them to relevant departments for reference when making decisions.