Current location - Health Preservation Learning Network - Health preserving class - How to market massage shops?
How to market massage shops?
Physical stores are limited by geography, and the average customer is basically within 3 kilometers of Fiona Fang.

At this time, we should pay attention to experience and service, which is the foundation of survival.

How to do it specifically?

1, when we market, the scope should not exceed 3 kilometers, and we will not do useless work.

2, positioning their own service groups (low consumption, medium consumption, high consumption), only for a group of people.

3. The positioning of target customers depends on the hardware and software (decoration, equipment and facilities, services) of the store.

4. Promotion activities are based on experience. (Experience _, experience coupons for relatives and friends, experience coupons for activities)

5. Free lectures on TCM health preservation, inviting surrounding residents to participate, on-site lottery, free experience, package cards, etc.

6. Maintain old customers. Establish a WeChat group to share TCM health knowledge online.

7. WeChat sends multiple red envelopes to encourage forwarding and sharing health knowledge links. Forward prizes or experience coupons.

8. Organize outings. Increase the viscosity with customers.

9, remember the customer's birthday, birthday wishes, gifts, experience coupons.