Nongfu Spring Co., Ltd., formerly known as Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd., was established on September 26th, 1996/kloc-0, and was transformed into a joint stock company on June 27th, 2000/kloc-0. 1997 to 2002, Nongfu Spring successively built three modern drinking water production bases in Qiandao Lake, nature reserve and Changbai Mountain mineral water reserve in Jilin Province, with a total investment of over one billion yuan, becoming the largest professional drinking water company in China. Nongfu Spring Company has a professional laboratory and has been engaged in water and health research for a long time. (In the field of water and health research, Nongfu Spring) also cooperated with American National Laboratory and famous domestic scientists, and achieved initial results. The focus of Nongfu Spring Company has brought her fruitful results: Nongfu Spring brand has become the most famous drinking water brand in China in just a few years; The sales performance of Nongfu Spring has increased every year, with an annual growth rate of 200 1 as high as 160%. With the differentiation strategy of "Nongfu Spring is a little sweet" and long-term cooperation with sports, the brand of Nongfu Spring has been deeply rooted in people's hearts, and the intangible assets of the brand have been continuously increased and carried forward. The goal of Nongfu Spring is to join the ranks of the best professional drinking water enterprises in the world and become the most competitive drinking water enterprise in China. Compared with other domestic drinking water brands, the company has invested more in brand building, introduction of professional equipment, selection and protection of high-quality water sources, and research on water and health. Footprint of Nongfu Spring *1997 In June, 4-liter products of Nongfu Spring were first listed in key cities such as Shanghai and Zhejiang (such as Hangzhou, Ningbo and Wenzhou). ), and soon entered a modern family that pays attention to the quality of life. In the same year, Nongfu Spring ranked first in the market share of similar products in Shanghai; * 1998, the nationwide promotion of Nongfu Spring 550 ml sportswear. With the spread of hot media in the country, the slogan "Nongfu Spring is a little sweet" quickly spread throughout the country, and the red storm of Nongfu Spring began to sweep across the country. At that time, the market share of Nongfu Spring rose rapidly to the third place in China. * In March 2000, the 1999 national food and daily necessities market monitoring report released by the Commercial Information Center of the State Bureau of Domestic Trade (now renamed as China Commercial Information Center) showed that Nongfu Spring 1999 ranked first in the bottled drinking water market, with a share of 16.39%. * The Market Analysis of 2000-degree Bottled Drinking Water released on March 38, 2006 announced that Nongfu Spring's market share was 19.63%, which continued to rank first. Nongfu Spring and China Sports Nongfu Spring, the main sponsor of China table tennis "Dream Team", 65438+1At the turn of spring and summer in 1999, China Table Tennis Association and China Table Tennis National Team inspected the water source and production base of Nongfu Spring and chose Nongfu Spring as the partner of table tennis "Dream Team". Since 1999, Nongfu Spring has been the main sponsor of China table tennis national team for four consecutive years. Nongfu Spring —— Special water for training and competition of China delegation in 2000 Sydney Olympic Games. In 2000, Nongfu Spring fully supported the China Olympic delegation to the Sydney Olympic Games, and with its excellent quality of "nature, health and safety", it became the special water for the training and competition of the China delegation in the 2000 Sydney Olympic Games, which made great contributions to the fascinating record of the China Olympic delegation. Nongfu Spring-Partner/Honorary Sponsor of the Chinese Olympic Committee On July 18, 2000, the Chinese Olympic Committee awarded Zhejiang Qiandaohu Yangshengtang Drinking Water Co., Ltd. the title of "Partner/Honorary Sponsor of the Chinese Olympic Committee", becoming the first important partner of the Chinese Olympic Committee from 2000 to 2004, and will work closely with the Chinese Olympic Committee for four years. Nongfu Spring, an enthusiastic sponsor of Beijing 2008 Olympic bid committee/Beijing 2008 Olympic bid committee solidarity group, actively supports Beijing's bid for the 2008 Olympic Games. In June 2000, he was awarded the title of "Enthusiastic Sponsor of Beijing 2008 Olympic Bid Committee/Solidarity Group of Beijing 2008 Olympic Bid Committee". As early as during the Sydney Olympic Games, Nongfu Spring held a "Ten Thousand Signature Activities in Support of Beijing's Bid for the 2008 Olympic Games" in Sydney Chinatown to arouse people of different colors and races who love sports and China all over the world to support Beijing's bid for the Olympic Games. "Every penny is a wish, and every penny is strength"-Nongfu Spring supports Beijing's bid for the 2008 Olympic Games 2006 54 38+0 654 38+0 654 38+0-On July 30th, the company took a penny from every bottle of Nongfu Spring products sold as a donation to support Beijing's bid for the Olympic Games on behalf of consumers. Enterprises support Beijing's bid for the Olympic Games not in their own names, but on behalf of the interests of consumer groups, which is the first case among all enterprises that support Beijing's bid for the Olympic Games. This activity was rated as one of the top ten successful marketing cases in 20001year by many well-known national media such as China Business News and China Economic Times. 2002-Nongfu Spring Sunshine Project was officially launched in 2008. The "Sunshine Project 2008" was jointly sponsored by the State Sports General Administration and Nongfu Spring Co., Ltd., aiming at primary and secondary schools, focusing on the construction of basic sports facilities and the development of basic sports, and cultivating a group of fresh troops for the future of sports in China. As the name implies, Sunshine Project hopes that the light of sportsmanship will shine on every corner. Whether in the city or the countryside, whether rich or poor, there will be sportsmanship and sports happiness. The total span of the 2008 Sunshine Project is 7 years, and it is planned to start from this year to the opening of the 2008 Beijing Olympic Games. This year's "Sunshine Project" started on April 1 and ended on February 3 1. During the activity, Nongfu Spring Company continued to launch the "One Bottle of Water, One Penny" activity: for every bottle of natural water sold by Nongfu Spring, Nongfu Spring Company donated one penny on behalf of consumers for the "2008 Sunshine Project" activity. By then, the total donation of Nongfu Spring Company this year will reach about 5 million yuan, which will be used to buy sports equipment with the same value and donated to primary and secondary schools in poverty-stricken areas across the country.