According to "20021-2026 pedicure industry in-depth analysis and investment strategy research consulting report" issued by Puhua Institute of Academia Sinica, by 20021year, there will be nearly 300,000 pedicure massage enterprises in China, and the number of employees will soon exceed10 million. The annual turnover of this industry reaches 1000 billion yuan. I have to say that the spending power of middle-aged men is still very strong.
I believe that friends who have been to pedicure shops will find that many pedicure shops are often located in places with few people, even in small streets, rather than on the roads where people come and go, or in prime locations in urban areas. Aren't those shopkeepers afraid that no guests will come?
After all, we all know that the most important thing to open a shop is to choose the right location, and a good location should not only have a parking place, but also be located in a bustling commercial street where people come and go, so as to have more passengers. But pedicure shops do the opposite. Why? In fact, there is a reason for this.
The more sidewalks in prime locations, the higher the rent. Some pavements cost hundreds of thousands a month, which ordinary people can't afford and can't earn that much money in a month. The same is true for pedicure shops. Although the annual turnover of the whole industry is several hundred billion yuan, the number of pedicure shops in China is very large, and the number of national pedicure massage shops included in a certain group is around 300,000. So the competition in this industry is fierce, and it is not easy for every pedicure shop to make money.
Therefore, in order to save rent and reduce business pressure, we can only choose places with bad lots, especially small streets and alleys, where the rent is lower. Many pedicure shops are not large in scale and have few staff, so the rented pavements are not large. The reason is that many pedicure shops don't make so much money, and they can't make their business bigger and stronger, so the pavements in busy areas can't be rented out.
For pedicure shops, many people are still biased, thinking that they are not serious industries, and people who spend money there are not serious and good people, and they all enjoy other services with other purposes.
It should be said that there are indeed some pedicure shops that are not so formal and take the side door to make money, but they can't tear down the whole industry. There are still many shops in the whole industry that do business honestly and earn hard money. However, in people's strange eyes, many men are afraid to walk around in pedicure shops for fear of being criticized.
In this day and age, it is too easy to take a video on a mobile phone and send it online. If someone takes a video and his wife finds out, it's really impossible to wash it off by jumping into the Yellow River. Therefore, considering the customers' ideas, many pedicure shops choose to open in small streets with few people to avoid the public's eyes.
It is true that many pedicure shops are opened in the bustling business district. Such pedicure shops are generally made into high-end shops, and because the rent is too high, the charging standard will be very high. In this way, the customer base that can be faced will be much less. In a city, there are not many rich people, and even fewer people want to go to pedicure. In a city, if there are several high-end pedicure shops, the market is close to saturation.
Therefore, in order to have more passengers, many pedicure shops will be positioned as low-end grades and opened in small streets and alleys. Without high rent, the charging standard will be lowered, so low that many men can afford it. Although the single charge will not be much, but small profits but quick turnover, more guests, and considerable profits.
There are indeed some pedicure shops that do the opposite and provide other services to customers. It should be said that it really makes money faster. However, this is illegal. If they are found, they have to be invited to tea. So people who walk by the door are afraid to open a shop downtown.
Only by choosing to open a shop in a small street with few people will it not attract attention and will it not be so easy to be found. At the same time, it will also provide cover for those guests. However, this kind of illegal behavior is hard to last for a long time. People who go to this kind of store for consumption sooner or later should also remember that there is no wet shoes when walking by the river.
In short, there is nothing wrong with going to a pedicure shop, which is also a kind of health preservation. However, don't go to those informal shops, lest you fail in your health and put yourself in.