1. The cosmetics market is fiercely competitive, and all brands are vying for market share, forming a fierce competitive situation. As a new brand, New Life Cosmetics is facing the competition of old brands, and franchisees need to compete with other brands, which increases the management difficulty of franchisees.

2. The headquarters of New Life Cosmetics Company lacks support for franchisees in operation and marketing. The after-sales service of new life cosmetics to franchisees is not timely, and there is little advertising support for franchisees, which makes franchisees very passive in operation.