1, positioning is very important, that is, how do you want to run your store? There are many health centers. There are two or three beauty salons on almost every street in the busy street, but the feeling is different. There are many shops that give people a messy feeling. There are all kinds of names, from the lowest end to the highest end, and there are more than a dozen goods. When customers enter the store, they don't know what your store does, have no own characteristics, and don't know how to choose. This kind of shop is often very tiring to do. Therefore, opening a shop must not be greedy. Positioning well and making features. The author thinks that we should either be a real high-end store or a solid store, and choose one or two brands for in-depth research. Once the location is ready, the name is half taken.
2, don't imitate others, many stores are under the banner of "beauty body" and "health club". In fact, this kind of public feeling, you don't need to enter the store to know what you do, it is unattractive and can't drive customers' curiosity. This is a failed name! The function of a name is to attract customers and arouse their desire to find out in your store.
3. Borrowing the product name is risky, so be careful. If you don't really understand this product, don't use it blindly. However, once you have determined the quality and long-term guarantee of this product, this is a great advantage. Borrowing the influence of the brand and driving customers to understand consumption will directly attract these people and get twice the result with half the effort.