Physical stores such as clothing and department stores are greatly influenced by e-commerce, especially after the live e-commerce is on fire, there are also blessings from traffic stars. Consumers have always trusted stars, so as long as the goods brought by stars meet their own aesthetics, they will basically buy them. Now many clothing stores are struggling for survival, and some who are unwilling to insist have closed down. There have also been some changes. While doing entities, they have turned to e-commerce live broadcasts, and some clothing stores have also started.
Although the market in all walks of life is not good, there are more and more shops in three industries on the street. Let's carefully analyze the specific reasons:
First, catering. Most commodities such as daily clothes and daily necessities can be bought online. Nowadays, many people don't even want to go to the supermarket, so they buy daily necessities directly online. Only the catering industry still depends on physical stores. There is differentiated competition between e-commerce and physical stores. Because people can buy less clothes or goods, but they have to eat. Whether you order takeout or go to a restaurant, you have to spend it, and it is a rigid demand. Therefore, even if the economy is sluggish, even if physical stores are impacted by e-commerce, the low-end catering industry still has great market demand and market development space.
Second, pharmacies. On the one hand, with the improvement of living standards, people pay more and more attention to their health. In the past, some people liked to fight hard when they were sick. Now, even if they have a headache and feel that it is more troublesome to go to the hospital, they still like to go to the pharmacy to get medicine. Although you can buy medicine online, many people still like to buy it in entities, because many people will pay for it after seeing it. After all, it is something to eat in their mouths. On the other hand, pharmacies are now promoting health care, giving people who need health care more consumption channels. Ordinary people can buy other ordinary goods online, but no one wants to joke about his life when buying drugs. More people are still willing to buy in physical pharmacies. Now the business of pharmacies is very hot, and the number of pharmacies is increasing. Moreover, the profit of medicine is very high, which makes many bosses covet this industry.
Third, the tea shop. Tea shop has always been a favorite industry for young people. No matter what market economy, the consumption level of young people is basically unaffected, especially students. No matter how low the family income is, it will not reduce the expenditure on children. With the upgrading of consumption, young people's brand awareness is getting stronger and stronger, and milk tea with a certain brand awareness is more favored by young people. Especially under the influence of network culture, young people are more keen on food consumption, enjoying the taste experience first and then the visual experience. The consumption of milk tea is increasing rapidly.
The catering industry has to eat because it wants to eat, and it has to eat without money. And pharmacies are mainly because people don't want to go to the hospital for minor illnesses and choose pharmacies to solve them. The tea shop has a group of loyal young consumers who are willing to spend money. Although the competition is fierce, brand marketing is very attractive to young people.