The so-called management trainees are excellent and potential reserve managers selected from fresh graduates.
After they come in, they have a strict training plan, and each training session will have a corresponding assessment for overall evaluation, and then the next training session will be conducted according to the previous training assessment.
Responsibilities of students majoring in marketing management:
1. Receive a series of relevant trainings from the company to learn about the company's products, sales business skills, operation management, business management and other knowledge;
2. In the early stage, grass-roots rotation relies on the company's intentional resources to communicate with students, recommend appropriate courses, accept students' consultation, and maintain customer relations;
3. Complete the basic assessment task of the company for three months, and assist the supervisor to handle related matters;
Extended data:
Advantages of Guan Peisheng:
The management trainee system is helpful to increase the attraction of enterprises to the talents with the most leadership potential, and transform them into the best talents, so that the organization can maintain a lasting competitive advantage. The management trainee system of small and medium-sized enterprises can have a strategic impact on the business of the organization more quickly. Therefore, the management trainee system is of more significance to the fast-growing and ambitious small and medium-sized enterprises.
Job requirements:
1, enterprising spirit: it is the ambition emphasized by many foreign companies. The reason for emphasizing enterprising spirit is that,
Companies generally hope that management trainees can become top managers of the company through training, but this process is doomed to be a difficult and challenging process, and it is doomed to sacrifice a lot. Without an enterprising spirit and indomitable spirit, it is easy to give up in this difficult process.
Therefore, a lofty goal and unremitting pursuit are particularly important for management trainees.
2. Leadership: There are many understandings of leadership, but in general, it is required to lead the team to achieve the predetermined goals. And this ability is largely exercised in the past management practice. Therefore, when recruiting management trainees, students who have experience in community leadership or other types of leadership are generally biased.
3. Analytical ability: Leaders will inevitably face many complicated situations. How to quickly find clues and sort out the mess in complex situations is a problem that a leader must solve.
Title. Therefore, in the recruitment of students, the problem of solving problems often appears. Generally speaking, besides being quick-thinking, familiar with the business environment and having business experience, it will help candidates solve such problems to a great extent. In addition, mastering some business analysis frameworks properly will play a good role in solving this kind of problems.
4. Fast learning ability: For management trainees, it is particularly important to quickly enter the industry and take over the work on the basis of analyzing things.
5. Expression ability and persuasion ability: specifically, it is the ability to express one's own views and achieve communication results. For example, how to use different languages for different interviewees, how to use body language correctly, how to set up conversation scenes and so on.
6. English ability: For most foreign companies, managers must communicate with colleagues all over the world, and a certain English ability is necessary.
The core of training:
The most important way to gain leadership experience is practice. Different practices have different values for different talents, so the core of training is to provide a series of practical activities that can help potential leaders gain experience most effectively according to everyone's characteristics. Classroom training can provide potential leaders with some basic knowledge needed for management.
Make clear who can succeed in this undertaking;
According to the future strategy of the enterprise, the future enterprise leaders should be defined, and a successful leadership model should be established to provide direction for management trainees. The contents to be defined include:
1, ability factors: behavior, knowledge and motivation that affect the success or failure of leadership.
2. Personal factors: personality factors, motivation matching and cognitive ability that affect success or failure.
3. Work challenge: the challenge that a person needs to go through to enter the top.
4. Organizational knowledge: knowledge about organizational operation that senior managers should know (such as organizational functions, procedures, systems and services, etc.). ).
References:
Baidu Encyclopedia-Guan Peisheng