Taking planning as the guide to build an international standard residential destination.
Planning is the first element to lead the overall strategy of "two modernizations" in urban and rural areas. In accordance with the major task of accelerating new industrialization and urbanization determined by the provincial party committee and the provincial government and the strategic direction of "five big cities" in Chengdu, Chengdu International Rural Holiday and Leisure Industrial Zone fully tapped the short-board advantages of regional tourism. In September of 20 12, the Municipal Bureau of Commerce preliminarily reviewed and approved the Industrial Plan of Modern Service Industry Cluster in Wanchun County, Wenjiang District (hereinafter referred to as the Plan) to promote the development of Chengdu International Rural Holiday and Leisure Industrial Zone.
According to the planning and design, Chengdu International Rural Holiday and Leisure Industrial Zone will, in accordance with the development concept of "integration of literature and tourism, interaction between literature and tourism, linkage between production and city, and symbiosis", give full play to the dual advantages of ecology and theme amusement in the agglomeration area, develop a modern service industry with theme tourism as the mainstay, supplemented by modern commerce and sports and leisure, and form a Chengdu that combines amusement and innovation, local culture and exotic customs, and integrates vacation, entertainment, leisure and shopping.
Among them, the theme tourism sector will take theme parks, water parks and land parks as important carriers, develop theme amusement, cultural performances, festivals and other formats, enrich and update tourism products, form a diversified tourism product portfolio, continuously enhance the attraction to domestic and foreign tourists, and build the most functional theme amusement destination in China.
With the project as the engine, consolidate the overall strategy of "two modernizations" interaction and urban-rural overall planning.
On June 12 and 16, China's first-class National Scenery Water Park officially opened, which has become another important weight for the international rural holiday and leisure industrial zone to attract tourists. Blocks A and B of Guosetianxiang Theme Commercial Street, which opened in the same period, have successfully introduced dozens of international and domestic famous brands such as McDonald's, KFC, Nike factory stores, Starbucks, broken disc music coffee and Yonghui Supermarket.
Now, the official start of the second phase of the theme commercial street and the four-star theme resort hotel means that the modern service function of this industrial zone has been further improved, which will further enhance the tourist attraction and consumption power and greatly enhance the comprehensive income of regional tourism. The construction of these projects is the concrete action of Chengdu International Rural Holiday and Leisure Industrial Zone, which has effectively implemented the "two-oriented" interaction, the urban-rural overall planning strategy and the overall strategic deployment of the district committee of "more prosperous, more civilized, more harmonious and more beautiful ecology".
Statistics show that during the Mid-Autumn Festival and the National Day Golden Week in 20 12, Wenjiang District received a total of 724,000 tourists, achieving a comprehensive tourism income of 79.64 million yuan. Located in the core area of the international rural holiday and leisure industry film, the National Scenery Paradise is undoubtedly the absolute highlight of Wenjiang District to attract tourists.
Since the opening of the first phase of Fairy Tale Paradise in 2005, it has received 5 million visitors every year. Relevant tourism experts predict that with the completion of the second phase of the water park, the third phase of the land park, the fourth phase and the fifth phase of the park, Guosetianxiang International Resort will receive more than 25 million tourists every year. Many tourists choose the National Scenery Paradise as their tourist destination because the commercial facilities and amusement projects in the park are constantly improving, which is also the meaning of the construction of the "three more" new Wenjiang in Wenjiang District.