What is the operation? Let's look at a standard definition: operation in the traditional sense refers to the planning, organization, implementation and control of the store operation process, and it is the floorboard of all kinds of management work closely related to each position. From another point of view, operation management can also refer to the management of designing, operating, evaluating and improving the work of each post.
First, first of all, the actual operation and some behaviors of a store are not without reason. All operations must be based on certain factors, and the root of all this is data. Learning to read and analyze data is the first and most important ability of operators. There are many tools to capture data, and the most basic one is business personnel. Therefore, we must learn to use business consultants. When operating a new store, if you don't have any historical data to refer to, you can use the market conditions in the business personnel to check the industry data, conversion rate, customer unit price, traffic situation and so on. Determine your overall operation plan according to the industry benchmark, and make adjustments according to the actual situation in your own practice.
In the actual operation of the store, the data of the store is dynamic, so we must analyze the specific problems according to the actual situation of our store while referring to the industry market. This is what we call data analysis ability, not imitation ability. It is not enough to look at the situation of industry and trade with reference. In daily store operation, when your data changes, it is necessary to understand the reasons for the changes in your store and analyze them fundamentally, so as to prescribe the right medicine and not rush to see a doctor. Every store should have its own store positioning, price system and layout style. Differentiated marketing is actually an effective method commonly used in our actual combat. And the platform encourages us to have our own products to some extent.
Second, in addition, the overall growth of a store needs the overall improvement of art design, promotion, customer service, warehouse and operation, so as to achieve the effect that one plus one is greater than two. And the store operation we are talking about is actually the layout of these positions and various parts. This is what we call operational management ability, and the overall operational thinking of an overall store is also reflected in this respect. In fact, the basic theoretical knowledge of each operator is similar, but the operation ideas are different and the results are different. The overall trend of the platform is diversification of traffic entrance, standardization of market and quality of products. This is the same, the product is king, the survival of the fittest. Therefore, the key to improving operational management ability is to control these trends and changes, pay attention to hot spots and trends, and make timely preparations and coping strategies.
Through train, diamond booth, taobao guest, forum posting, gold digger, bargain hunting, daily special price, trial center and other related official activities should be understood. Maybe not all of them are proficient, only one section is familiar, but other ways should also be understood.
Third, business ability.
Have the ability to appreciate. For example, an artist has made a picture and a baby detail page. How do you evaluate his work? What aspects should the details page be optimized from? At this time, it is necessary for the operation to have a certain appreciation ability and put forward targeted amendments.
Ability to analyze data. What are the daily page views, visits and conversion rates? These are superficial things. What is more in-depth is to study the things behind these data, such as how to improve the indicators of these data. I believe it is also the standard for every boss to evaluate operations.