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Entrepreneurial project: how to open a fashion niche aromatherapy shop
With the continuous improvement of living standards in China,

People's material life is extremely rich, and China people no longer rush about for food and clothing, but have more needs.

In my spare time, I need spiritual pursuit, and I need to make my life more colorful and elegant.

Small and exquisite aromatherapy products such as sesame oil, vanilla, incense candles, sachets, incense ornaments and fragrant flowers in the aromatherapy shop can decorate the room and adjust the mood, so they are very popular among white-collar workers.

Nowadays, many white-collar families are indispensable to these fragrant things. Family aromatherapy has become a fashion consumption, and the market prospect is very good.

At present, the competition of aromatherapy in the market is relatively large. To stand out from the crowd, you need to have at least a little core competitiveness in the following dimensions: quality, face value & etc. Receive the price. Of course, it is better to do three things in the head.

Good quality supply has always been a problem for every small partner who wants to open an aromatherapy shop, because it involves a lot of industry knowledge. Aromatherapy products belong to design collocation products, which need to consider multiple factors such as smell, vision, touch and emotion. The collection of goods involves the selection of raw materials and essential oils, the selection of carrier vessels, the production technology, especially the level of fragrance blending. Of course, photography and copywriting publicity are also indispensable. Therefore, the successful shops on the market at present are all powerful life makers.

It goes without saying that aromatherapy shops win by commodities, and the value of shops and commodities should be brilliant enough. Shop designers have made great efforts in several aromatherapy shops at present.

The appearance, fragrance type, packaging and quality of aromatherapy products often determine the success or failure of business. Therefore, operators should pay more attention to the organization of goods supply and suggest contacting many suppliers to introduce fashionable and unique products.

Of course, as a store owner, what you need to do is to study the characteristics, taste and artistic conception of each aromatherapy product and make recommendations and guidance for every customer.

According to their personality hobbies, the time and place of use, or the purpose of use, give different recommendations, what to use for leisure in their own homes, what to use for going out for parties, what to use for romantic dating, and what to use for fitness. These are all exquisite.

If you can provide advice to customers quickly and accurately, it will be the best way for your store to attract business. It doesn't need to spend money on advertising. As long as you do it yourself, customers will naturally do it for you. The professional knowledge here is enough to make the shopkeeper lose his hair. . .

Finally, to tell the truth, it is not easy to open a rich aromatherapy shop. Even though we have a plant plantation, an essential oil raw material factory and a professional perfuming team, we have tried to open a physical store, but it was found that it was still scarce.

Aromatherapy is not perfume, it is not just a taste, it needs a carrier, belonging to household goods. So in 2020, we also tried to integrate some factory suppliers such as wood, metallic iron, mineral crystals and glassware. Of course, many are still groping. Welcome friends who also want to open an aromatherapy shop to communicate more.