According to Emma Schofield, a global food science analyst at Mintel, "Consumers expect companies to provide them with sustainable solutions, which is as important as providing nutrition." 20 19 and in the next few years, the food market will follow the principle of 365-degree "circular economy"-use resources as long as possible, maximize the value when using them, and recycle materials after using them.
With the rapid development of social economy, it has become common sense to pay attention to health. Health is wealth, and health has a future. Great health has been incorporated into the national strategy. In the process of food, clothing, housing and transportation to healthy consumption, people's health awareness is increasing day by day, and the consumption market of health care products also appears.
Some experts pointed out that in the next ten years, the development of nutrition and health products in China will "evolve" along the direction of "first-and second-tier cities developing to third-and fourth-tier cities", "old people developing to young people" and "nourishing functional healthy dietary supplements". In the future, in addition to self-reliance, the way out for the health food industry is to directly acquire foreign mature brands.
With the gradual standardization of the industry and the intensification of brand competition at home and abroad, the domestic health food industry should also take the road from passive to active rise of electronics, household appliances, ordinary food and other industries. Especially with the support of National Nutrition Plan and Healthy China 2030, the golden age of health care industry has arrived.