Farmers' families are the basic reception units, which are characterized by using natural ecological environment resources, rural activities and farmers' living resources to experience life. Taking agriculture and rural breeding as the carrier, taking "eating farmhouse meals, living in farmhouses, doing farm work and enjoying farmhouse music" as the main content, and leisure tourism services as the main business items.

Farmhouses are generally based on the original farmland, orchards, pastures and farms, and the environment is slightly beautified and decorated to attract urban residents to visit with simple farmhouse scenery. Farmhouse is located in leisure tourism, and there is no risk of wading or climbing mountains. It is in a tree-lined courtyard, or near mountains and waters, or in a faint bamboo forest; Or the flowers and fruits are fragrant, the fragrance is quiet, the bridges are flowing, and the green fields are patches; Or playing cards, playing chess, or chatting over tea gives people a sense of relaxation and physical and mental comfort, just like being in a paradise, so that tourists can really enjoy peace and leisure. In addition, the participation of farmhouse music is also very strong, which allows every tourist to do it himself and get the feeling of returning to nature in the process of relaxed and happy participation.

2. Leisure farm

Leisure farm is a comprehensive leisure agricultural park with the improvement of living standards and urbanization in recent years. It is a farm-type comprehensive agricultural park integrating scientific and technological demonstration, sightseeing picking and leisure vacation. Leisure activities provided by the farm include pastoral landscape viewing, agricultural experience, parent-child activities, fishing, country flavor tasting and so on. Visitors can not only visit, pick fruits, experience farming, learn about farmers' life and taste local flavor, but also stay, play and have a holiday.

At present, leisure farms can be divided into four modes: suburban type, scenic area surrounding type, characteristic rural type and base compatible type.

At present, leisure farms in China are mainly concentrated in the suburbs and surrounding areas of the city, and urban residents are the main "tourists". Suburbs are close to cities, with relatively perfect infrastructure, relatively low development cost and outstanding economic benefits. With the continuous improvement of China's economic development level and the substantial increase of residents' income, the demand for suburban tourism market is expanding rapidly, and surrounding scenic spots, characteristic villages and high-tech agricultural bases will gradually become new leisure agriculture and rural tourism hotspots. ?

3. pastoral complex

The pastoral complex is essentially a combination of "pastoral" and "comprehensive". It is a leisure agriculture development model that integrates modern agriculture, leisure tourism and pastoral communities, helps agricultural development, promotes the integration of three industries, and realizes rural modernization, new urbanization and all-round social and economic development.

Functionally, the pastoral complex mainly includes two types: agricultural industry type and agricultural tourism type. Among them, the areas with good agricultural industrial foundation take agricultural production and industrial processing as their core functions, and their main tasks are to ensure basic agriculture and develop characteristic agriculture, and at the same time have multiple functions such as leisure agriculture and rural tourism; In areas with good tourism resources or mature tourism market, based on the realization of pastoral image, focusing on pastoral scenery and ecological holidays, aiming at meeting the needs of urban and rural residents for leisure sightseeing and farming experience, agricultural industry is regarded as a platform or project to attract tourism. At present, there are four construction modes of rural complex in China: leading agriculture, cultural creativity, natural resources and market demand.

4. * * * Enjoy the farm

* * * Enjoying farmhouse music is to personalize the idle resources such as rural homestays, land, products, resources and projects according to the needs of urban residents' rural life, holiday health care and cultural and creative industries, and adopt the methods of product customization, leisure health care, investment return, poverty alleviation and cultural creativity, without changing the ownership of farmers.

At present, the enjoyment farm in China is still in the initial exploration stage. The main development ideas are:

(1) Simple * * * Enjoy mode. It is a leisure agriculture business model that farmers unite with farm investors, operators and consumers through equity recognition and agricultural products recognition to form the same interest body and realize the maximization of interests.

(2) Platform * * * mode. It is based on the construction of network credit system, scene marketing as the core, information construction as the basis, to achieve industrial agglomeration and build a platform connecting consumers and farms, thus forming a cluster development model of leisure agriculture industrial platform.

(3) wisdom * * * mode. With the development of Internet of Things technology, artificial intelligence technology and big data technology, leisure agriculture has brought intelligence to consumers' production experience, transaction process and consumption experience.

5. bed and breakfast included.

B&B refers to the use of idle rooms in self-occupied houses, combined with local humanities, natural landscapes, ecology, environmental resources and agricultural, forestry, fishery and animal husbandry production activities, to provide personalized accommodation for travelers who go out for an outing or travel far.

At present, there are four main models for the development of national hostels in China: natural scenery hotels, historical and humanistic hotels, characteristic experience hotels and new village exhibition hotels.

6. Small towns with agricultural and tourism characteristics

The characteristic town of agricultural tourism is a new leisure agricultural format and a new cross-industry combining agricultural industry and tourism. Mainly relying on local agricultural basic conditions and characteristic environmental conditions, and on the basis of fully respecting the functions of agricultural industry, we will rationally develop characteristic agricultural tourism resources, land resources and cultural resources, and build a characteristic town with agricultural tourism and leisure projects, rural industrial innovation projects, rural commercial real estate projects and agricultural cultural protection projects as the core, integrating industrial, ecological, cultural and community functions.

The distinctive agricultural industry orientation, agricultural tourism characteristics and agricultural cultural connotation are the key factors that distinguish agricultural tourism characteristic towns from other types of characteristic towns. At the same time, small towns with agricultural tourism characteristics emphasize the elements of "town", that is, while emphasizing the characteristics of agricultural tourism industry, they also emphasize the role of this subject in "community function". At present, the development modes of small towns with agricultural tourism characteristics in China mainly include: town-village interaction, integration of production and city, promoting tourism with agriculture, strengthening agriculture through tourism, resource integration and differentiated development modes.

7. Beautiful leisure countryside

Living in a farmhouse, playing in a farm and visiting the countryside are the main connotations of a beautiful leisure village. Since 20 19, the state has increased its policy support for beautiful leisure rural projects, and various provinces and cities have issued financial support policies to vigorously support beautiful leisure rural development projects. In 2020, there are two core purposes for the state to vigorously support the development of beautiful leisure rural projects. One is to make full use of rural resources, and the other is to promote farmers to get rid of poverty and become rich. The focus of rural industrial work in 2020 put forward by the Ministry of Agriculture and Rural Affairs: "In 2020, a number of beautiful leisure villages with" one village, one scene "and" one village, one rhyme "will be identified, and" Top Ten townships "such as" the most beautiful township creation, township red, township art, township kitchen, township sage, township community, township products, township garden, township scenery and township residence "will be developed.

Beautiful leisure villages are mainly based on the natural resources and leading industries of villages or natural villages, combined with rural culture and integrated with tourism elements, to create diversified leisure agricultural products that are considerable, tourable, delicious, livable, feasible and experienced, to extend the tourism chain of leading industries and characteristic products, and to allow local farmers to participate in the business model of leisure agriculture.

8. Agricultural Park

Agricultural park is a new form of park, which takes natural villages and indigenous people's life and production circles as the core, covers rural areas, ecological villages, modern agricultural production and other landscapes, and integrates farming culture, folk culture and rural industrial culture.

At present, the construction of agricultural parks in China can be divided into tourism, leisure and holiday and science and technology service according to their main functions. According to the regional location, there are urban and rural types; According to the number of industries, there are single type and compound type. Considering the activity and growth law of animals and plants, as well as the standard of national park division area, China's agricultural parks are still in the initial stage of development.

In addition, the business models of leisure agriculture include: agricultural popular science education base, agricultural carnival, community support for agriculture, agricultural products exhibition and other different models, which are still being explored.

Related case recommendation: Agricultural integration planning of Guzhuangniu new countryside in Huai 'an, Jiangsu Province,

Detailed planning of Shanghai Minhang Green Gold Creative Agriculture Park,

Zhengzhou New District (Zhongmou) Northern Tourism and Sightseeing Agricultural Demonstration Zone Core Area Master Plan,

Jiangsu Yanghe agriculture carnival