Physical therapy shops need to pay special attention to the following points, so there will be many people!
1, the effect is the core! Effect is the last word!
2, the scope of physical therapy, that is, what your physical therapy technology is to solve, don't pick up everything, let the people think that you have physical therapy for everything, and the most taboo is to catch sesame seeds and melons together!
3, physical therapy physical therapy is good, there are many items that are not doped. Oral administration, external application, massage, bloodletting, electric heating and fire therapy mean not to make too many things. If there are too many projects in a physiotherapy shop, it means that your physiotherapy has no core technology!
4, the charging items are too cumbersome! Physical therapy shops must charge cheap, effective and low-cost physical therapy fees, so that there will be a steady stream of people!
5, the location is in the community, residential area! The door is bright!
6, interior decoration, simple, clean and generous!
7, no exaggeration, no bragging, really!
8, physical therapy, only physical therapy, never mixed with others!
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You can pay attention to Comfortable Xuan Physical Therapy! Only for cervical spine, lumbar spine, breast and knee joint!
With the meridian chiropractic and five-way dredging, one time is obviously reduced!
There are five factors for the success of opening a store:
First of all, it is well founded.
Second, excellent medical skills.
Third, effective advertising.
Fourth, wealth is scattered, and people are gathered.
Five, a child who is not cheating.
"I opened a cervical and lumbar physiotherapy shop, and the effect was good, but there were no guests. What should I do? " You can see from the above that you are:
1, "I'm a rookie", I don't know where to start physical therapy, I don't know where to start, I don't know where to start, I don't have the guidance of my master or I don't ask an experienced person seriously and humbly, so I rashly open a shop;
2. It is difficult to convince the public that "cervical vertebra and waist physiotherapy shop". First of all, it gives people the feeling that you must strengthen the basic theoretical knowledge to further your studies;
3. "The effect is good, but there are no guests." If the effect is good, it will be recognized by patients. If the patient admits it, there will be guests. "Good effect" is just your own self-affirmation or that you don't see what is really good effect.
I am doing tendon relaxation therapy, and my master is my uncle. Getting true stories is definitely much better than ordinary apprentices, so my technical strength is relatively strong, and all the "pains" are within my professional scope. In addition, I have investigated and summarized a lot of valuable experience in opening a store before, and the store became an instant hit. Let's talk about my experience from the "five elements" of opening a shop.
1, well founded. You either have a "certificate" or a platform. Zhangzhou Institute of Folk Medicine and Zhangzhou Association of Folk Doctors are organizations approved by the government. The dean was received and affirmed by Wang Guoqiang, deputy director of the Health Planning Commission and director of the Chinese Medicine Bureau. The platform is very important. If you have nothing, it will be difficult to carry out your career. It used to be "heroes don't ask the source", but modern people are different.
2. Excellent medical skills. Generally speaking, it is meaningful to be a master among the people. Whether you are a teacher or a family heirloom, the actual effect will be better. Of course, college students and self-taught people cannot be ruled out. Exquisite medical skill is the basic condition for opening a shop, and the effect is the guarantee of success. The average or the effect is definitely not a climate. In the process of enterprise management, pay attention to give play to your best specialty, and never cover everything.
3. Effective advertising. Paper advertisement is the most ineffective advertisement, which is disdained by modern people. Free clinic is a good choice. When I participated in the free clinic of the Institute, I was found by the county TV station that there were more and more patients waiting in line, and I interviewed patients on the spot. After the TV broadcast, it produced a sensational effect, and the public's affirmation of the curative effect was many times better than that of distributing leaflets.
4. Wealth is scattered. Don't rush to make money. Don't be afraid of not making money if you have technology. Don't set the price too high at the beginning. This is not a price war, but let people try it profitably. If you try to have a good curative effect, you must have a good reputation. Good word of mouth will soon be "crowded".
5. Children are not bullied. No matter rich or poor, old people and children are treated equally, especially old people and children, they must have "compassion" and take care of them a lot, with or without money. Respect for the elderly will always be kept in mind, and it is also a free propagandist. Old people in China know how to be grateful. Children are easy to dislocate when playing, and the hospital will reset at least one hundred to several hundred at a time. Resetting is actually very simple and cost-free, so I am often free. I once reset a dislocated child for free, and his parents, grandparents and relatives all became my clients.
The above is my own experience summary, I hope it will help you.
For example, when you start to have people come over, they all come to experience it. If the effect is not good, no one will patronize. You said you had a good effect, so I guess you just felt comfortable. You think the effect is good. Physical therapy shops should also have an effect. This effect is real. Pain and symptoms are basically or completely eliminated. If the effect is not good, people will come once or twice at most, and their reputation will be bad. Besides, no one will come. One of my students this summer, a reporter from Xinhua News Agency in Qingdao, didn't want to leave Qingdao and left his job when he was transferred to another place. Can he afford to eat? I studied chiropractic, rented a shop after I went back, and I mobilized to find a place to practice, but I just didn't listen. What happened? Very good. I have a surplus every month. I came to review recently and asked. My monthly income is 1 10,000 to 20,000. The reason is the good effect. Start publicity, let people in, and then let the customer's pain and symptoms disappear immediately. Naturally, I will continue to patronize and bring people. Later, the customer was given a discount card and the customer was fixed. In addition, children's myopia, scoliosis and postpartum recovery of women can all be done. These are easy-to-make projects. Of course, they must be effective on the spot. For example, vision will be improved immediately, scoliosis will be straightened immediately, maternal pelvis will be reduced on the spot, and waist circumference will be reduced by 6 cm. Can they stop coming? In a word, publicity is very important and technology is the key.
It is said that it is easier to open a shop than to keep it, not bad. Now I feel that no matter which city, there are many physiotherapy shops, health care shops and Chinese medicine clinics, and the competition is great. Without the spirit of continuous learning and improvement, it is impossible. A store, if you want to open up for a long time, professional progress, address selection, service crowd positioning, consumption capacity research, business promotion, team building management, etc., all need very detailed planning!
Of course, as for the curative effect, you didn't say it, the patient said it, you said it! Now I drive a lot of cars every year, turn around and reverse, and there are also many. Why? Personally, I think it is due to insufficient consideration in the plan, too optimistic about my own ability and my own plan, and blind self-confidence. Insufficient consideration of difficulties and setbacks has led to the present situation, and it is difficult to ride a tiger!
I am a physical therapist, and all kinds of physical therapy methods can cure diseases, not just cervical spondylosis, various muscle pains and even all diseases. Therefore, a physiotherapy hall should pay attention to the effect, and you should show real skills like real money and silver, and there should be no falsehood. Not only must we pass the test, but we must also have a heart that treats every patient well. If you only focus on money, the effect of helping people cure diseases will definitely be limited. When opening a physiotherapy hall, word of mouth should be accumulated bit by bit, and it should be passed on from mouth to mouth. You can't do business at a critical moment.
I'll tell you a simple method. Since I have the ability, I will make an invalid free advertisement. That's how I open a shop, and customers keep coming.
It's really hard to do. There are shops everywhere that do this. Good and bad are intermingled, and good and evil are mixed. This is one aspect.
The treatment effect is quick and good, and the guests can't be locked. Others come to the store deserted, giving the impression that the new patients are unskilled and have no customers. Three times can be cured, but it must be cured for ten days. There are customers in the store every day, giving new patients a very busy feeling! Good technology!
Find a good address. Urban communities are better than rural areas. High-end residential areas are better than ordinary residential areas.
Positioning should be accurate. Choose the elderly, don't want to cure the disease without money. Choose young and middle-aged people, old and young, and have no time to cure them. Choose young people, with more cervical spondylosis and less back and leg pain.
My views are for reference only.
Today, I just opened a massage physiotherapy shop in Shajing for six months, and I have no experience in marketing. All the people who came were old customers who used to work in the company. New customers come in to experience, and almost always come back to introduce physical therapy to their friends. Price is close to the people, technology comes first. Hygienic environment and service attitude are also important.
This problem is normal, and occasionally blind people will be massaged to recuperate the cervical spine. I choose to answer.
First, newly opened stores are often left out because of poor publicity.
Second, people who need physical therapy are usually busy at work, and if they do physical therapy, they will also choose non-working hours.
Third, is the location you choose to open a store popular enough and the target customer base accurate?
In a word, the quality of business mainly depends on technology and word of mouth.
Family statement, for reference only.