Tanabata 1 Program I. Theme:
1, romantic tanabata, invite beauty.
2, full of romance, happy Tanabata.
Second, the background of the incident
The seventh day of the seventh lunar month is a traditional festival of Han nationality in China, China Valentine's Day. Because the main participants in this day's activities are girls, the content of the festival activities is mainly begging skills, so people call this day "begging skills festival" or "daughter's day" or "daughter's day". Tanabata is one of the most romantic traditional festivals in China and the most important day for girls in the past.
It is said that on Tanabata night, you can look up and see the Milky Way where the Cowherd and the Weaver Girl meet, and you can also eavesdrop on the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put the fruits and vegetables of the season in the sky for sacrifice, begging the fairy girls in the sky to give them smart hearts and dexterous hands, making their weaver girls skilled and begging for the combination of love and marriage.
III. Purpose of the activity
1, create a romantic holiday atmosphere and increase customers' recognition of the enterprise;
2. Give back to customers sincerely, tap potential customers at the same time, and enhance customer brand loyalty;
3. Enhance the popularity of XX real estate and create a good corporate image;
4. Cooperate with Dongguan beauty agencies to let new and old customers enjoy romance and experience health and beauty;
Fourth, the highlights of the event
1, Chinese Valentine's Day, big discount on buying houses during the holiday season;
2. Build a flower gate with a pink carpet, with rose petals and flowers on both sides of the carpet, so that new and old customers who come to participate in the event can feel the romantic atmosphere of "Queqiao tryst";
3. Cooperate with Elizabeth Beauty Agency, a beauty agency in Dongguan, and teach the secrets of beauty and health to the people present;
4. When the event is signed in, each female friend will receive a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth Beauty Agency;
5. On-site gifts will be distributed continuously. Every couple participating in the activity will get a raffle ticket and have the opportunity to draw a grand prize;
6. Wonderful interactive games on the spot provide love experience for couples on the spot and witness the tacit understanding of love;
7. Preheat the violin to create a warm and romantic atmosphere;
Verb (abbreviation of verb) active element
Activity time: August 23rd, 20xx Venue: xx Property Sales Department Invited number: about 100 people.
Invited objects: (lovers, lovers) old customers, potential customers, Elizabeth VIP customers and other activities: health beauty forum+live interaction+holiday promotion.
The activity plan of Tanabata II. Activity time is August 2 1-27.
Activity 1 Romantic Tanabata Meet Xinglong Queqiao Club
From August 2 1 to August 27, a large-scale magpie bridge was set up at the north gate of Xinglong Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.
2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 26th, the Qiaqiao Competition on Valentine's Day on Qixi will be staged at the north gate stage of Xinglong Mall, which is very affectionate! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!
Now the competition is in hot registration!
Registration method 1: telephone registration, hotline:
Registration Method 2: SMS registration, editing SMS "Romantic Qixi Qiao Qi Tournament"+couples' names Registration Method 3: On-site registration, location: main service desk on the first floor of Xinglong Mall.
Activity 3 Valentine's Day, a golden show-20xx Valentine's Day series is newly launched.
Valentine's Day gift from the Valentine's Day counter of Xinglong Golden Home.
Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).
Dream Collection Gifts-Couple Pendant
Bless your lover-gold necklace and bracelet
Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
From 2 1-25, customers can randomly choose Xinglong clothing in clothing, shoes, hats and knitting malls, match a pair of "rich women", take photos in the mall and choose at the same time. On the night of Valentine's Day on 26th, the selected matching costume contestants won awards at the North Gate Stage.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.
Activities in various shopping malls:
Gourmet Shopping Center: Romantic Qixi Festival-Celebrating Valentine's Day in China
First, the couple's chocolate conference, jelly conference and red wine conference.
Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.
On the same day of shopping in the market, 50 yuan and 9.9 yuan can exchange a bag of imported chocolates. Exchange place: food store, imported food store
Famous shopping malls:
First, Valentine's Day gold for Valentine's Day
The price of thousands of gold ornaments in the Golden House is 235.99 yuan per gram.
Second, Valentine's Day lovers come to meet, and the winning number jewelry has four major contributions:
3. Diamonds for Lovers-Love Will Prosper Forever Jewelry Couples Ring Exhibition
4. Xinglong Jewelry, K Gold and Ring Exhibition:
Five, Xinglong makeup-dress up the perfect lover
Six, Xinglong couple watches witness love every second
Shoes, hats and shopping centers:
1, Valentine's Day romantic gift
20xx autumn new shoes are on the market, and over 300 will be sent to fashion couples for dragging.
Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)
2. Wrap "love" on Valentine's Day.
Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan; Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1. Department store:
A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts. Venue: West Terrace on the second floor
Qixi activity plan 3 Municipal authorities, resident agencies, Xiangshui Town People's Government, Heping Sub-district Office and enterprises entering the park:
In order to implement the spirit of the working conference of the Central Group Organization, and give full play to the leading role of the Group Organization in the social and economic construction of the Economic Development Zone. Advocating civilized new style and creating a harmonious environment will help to fight against high temperature, win high-yield competitions, relieve the work pressure of teenagers and add vitality to the creation of civilized cities across the country. The District Trade Union, the District Women's Federation and the * * * Youth League Working Committee decided to jointly hold youth networking activities. The relevant matters are hereby notified as follows:
I. Organizational structure
Organizer: xx Women's Federation
Organizer: Trade Union of xx Economic Development Zone
Xx Economic Development Zone Women's Federation
* * * Communist Youth League xx Economic Development Zone Working Committee
Second, the theme of the event
Tanabata in Jiuhua looking for fate love.
III. Purpose of the activity
Make friends and choose a spouse through independent and romantic activities.
Fourth, the activity time
It is planned to be August 20th, 20xx (the specific time will be notified separately).
Verb (abbreviation for verb) activity place
Jiuhuashan Park (specific location will be announced later)
Participants of intransitive verbs
Unmarried young men and women who have reached the age of 20 and work in organs, towns, schools, hospitals, enterprises and other enterprises and institutions in the whole region can sign up for activities. There is no limit to the number of applicants, and there is no registration fee for the event.
Seven, registration instructions
1. Teenagers who are interested in participating in online activities can register through the following channels:
(1) Fill in the registration form of "Looking for Love in Nine Flowers on Chinese Valentine's Day" and take a 5-inch photo of your recent life (electronic version) and submit it to the person in charge of the women's Federation, trade union or youth league organization of your subordinate unit. Seal it and submit it to the Women's Federation Office of the Economic Development Zone (Jiuhua Building/room KLOC-0/207). If there is no women's Federation, trade union or Communist Youth League organization in the applicant's unit, the application form can be directly sent to the Women's Federation Office of the Economic Development Zone.
(2) Fill in the electronic file "Application Form for Youth Friendship Activities" and send it to the mailbox xx with a 5-inch photo. The information of applicants must be true and reliable, and fraud is not allowed.
2. There is a small stage at the event site. Registered guests can sign up for the talent show, but it is best to have professional programs to sing, dance, recite and perform for their favorite TA. Fill in the application form, and after being audited by the organizer, bring your own props to participate in the talent show, and each person is limited to one program.
3. All women's federations, trade unions and youth league organizations carefully collect the basic information of the applicants, including: the registration form (one electronic file, one paper file, one inch photo of the electronic file attached to the registration form), one 5 inch photo of the electronic file, and the VCR of the applicant's self-introduction (you can shoot with your mobile phone within 20 seconds in a file format supported by QQ audio and video players such as mp4, avi and wmv), and put the above information on it. (Jiuhua Building/Room KLOC-0/207) Contact: Chu xx Tel: xx
Eight. Activities require
1. All units should attach great importance to it, fully understand the significance of this activity, report to the leaders in charge of the unit in time, actively mobilize eligible unmarried young people to actively participate, and do a good job in reviewing and reporting applicants.
2. Young people participating in social activities should prepare a live personality talk show to introduce themselves (time 30 seconds-1 minute).
3. All the information provided by the participants must be true and reliable, and they must sign in on time on the day of the activity and must not leave during the activity. During the activity, we must obey the unified command, be civilized and honest, and actively cooperate with the organizers.
4. The guests participating in the talent show should inform the organizer of the content of the talent show in advance, so as to insert it flexibly in the activity and enliven the atmosphere of the activity.
Qixi activity plan 4 I. Target strategy
1. The overall goal is to achieve the success of the Tanabata Valentine's Day activity in Sanmen, attract more customers for the flower shop, win more people's support and love, and finally maximize the benefits.
2. During the specific target activities, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.
Second, the purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Three. Activity goal four. Theme V. Mode of activities
We can find companies that provide us with bouquets, decorations and flower care products for this event and strive for their sponsorship.
2. Promotion method 1, flower booking activity 2, Qixi Valentine's Day theme flower show activity 3, Qixi Valentine's Day bouquet promotion activity 4, Qixi Valentine's Day flower scattering special activity 5, short articles related to flower arrangement 6, activity time and place 1 activity time is three days, which are February 12, February 13, 2 respectively. Venue: this time, our cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.
Fourth, the way of advertising cooperation.
1, large exhibition board 2, leaflet 3, signboard design, flower shop decoration and layout 4, website publicity 8. Arrange one person in advance 1, and recruit 30 temporary workers 19 female/male before the event, who are responsible for delivery, customer service, bouquet decoration, publicity and sales. We need 8 delivery personnel. There are 2 delivery personnel and 6 male temporary workers in our store. It takes two people to answer the phone and order food online. Our store has 1 customer service staff, 1 female temporary workers. 5 bouquet decorators: 2 original bouquet decorators and 3 temporary workers; There are 2 propagandists at the door, 5 street propagandists, 6 temporary workers, 2 women and 5 men. The woman publicizes at the door, and the man makes an excuse to go to the neighborhood committee for publicity. Arrange 14 people to sell scattered flowers in nearby universities, cinemas, large entertainment places, squares, gardens and other places where lovers will go together on Valentine's Day. Our store used to have 1 salespeople, and 13 were female temporary workers. Sales staff will give these 13 temporary workers some training. In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.
Five material preparation
Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.
6. During the medium-term business activities, consumers can get our new and old customers after spending all their money in 99 yuan. If customers have any questions about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.
Seven. After surgery
1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.
2. Continue to cooperate with the media for publicity, use the principle of strike while the iron is hot, further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.