At present, with the rapid development of health care industry, various enterprises have laid out health care products business, and the supply capacity and level of the industry have been greatly improved. In the global health care industry, European and American companies are in a leading position. European and American consumer health enterprises represented by GlaxoSmithKline and Johnson & Johnson, and health food and beverage enterprises represented by Coca-Cola, Pepsi-Cola and Danone Group have many years of product research and development experience and extensive brand awareness, and are in the leading position in the industry. The business layout of health care products of representative enterprises in the health care industry is introduced as follows:
Market share of global health care products enterprises
-Vitamins and dietary supplements: Amway leads.
Judging from the competitive pattern of the global vitamin and dietary supplement market, the company with the highest market share is Amway (Nutrilite), with a market share of 3.6% in 2022; Haleon ranked second with a market share of 3.4%; Followed by Nestle and Tomson Bianjian.
-Healthy food and drinks: Coca-Cola and Pepsi are in the forefront.
Judging from the competition pattern of the global health food and beverage market, the top three companies with market share are Coca-Cola, Pepsi-Cola and Danone, with market share of 4.7%, 4.0% and 3.3% in 20021year respectively.
The concentration of global health care products market is low and the market competition is fierce.
From the perspective of market concentration, the global market concentration of health care products is not high. From the perspective of the health food and beverage market, there are a large number of enterprises, and the differences in functions and tastes of various brands of food and beverage are relatively small, and the market competition is fierce; According to Euromonitor information consulting company,
According to the data, in 20021year, the global market share of healthy food and beverage was 12%, and CR5 and CR 10 were 16.6% and 22% respectively.
In the market of vitamins and dietary supplements, in 2022, the global market share of vitamins and dietary supplements was about 10%, and the market concentration of CR5 and CR 10 was 14.4% and 2 1.7% respectively, which was low.
For more research and analysis on this industry, please refer to the Market Foresight and Investment Planning Analysis Report of China Health Care Industry by Forward-looking Industry Research Institute.