Sales is a way of thinking that attaches importance to profits and ignores the market. It mainly uses inherent products or various services to attract and find customers. It values the final result, focusing on the realization of the goal in a short time, which is not conducive to long-term development. The following is the sales method of electrical appliances I brought, I hope it will help you.

Sales method of electrical appliances 1:

Sell according to customer psychology.

Small household appliances can also be called soft household appliances, which are household appliances to improve people's quality of life. For example, soymilk machine and induction cooker, which are recognized in the market at present, are all household appliances that pursue quality of life, such as humidifier, air freshener, poison cabinet, juicer, multifunctional food processor, electronic beauty instrument and electronic massager.

As can be seen from the above, most customers who consume small household appliances are pursuing better quality of life, which is also the real purpose behind customers' consumption of small household appliances. When you understand this layer and then communicate with customers, you should try your best to show what important role this product has played in the quality of life of customers, show customers a beautiful image and help customers experience value for money. By this time, you have aroused the interest of customers to a great extent. However, there is still a certain distance from the customer's purchase, because the customer is interested and interested in buying, so we should be prepared to buy-we should start making purchase comparisons ourselves.

When customers compare purchases, it is also a process for small household appliances sales staff to sell orders. In order to better retain customers, sales staff need to carry out professional product training in advance, not only to have enough understanding of their own products, but also to skillfully give different selling points to different consumer customers, and to use product knowledge features in a personalized way to make customers feel that this product is suitable for them. While understanding your own products, you should also understand the market situation and fashion trends, including competitors. These can not only help you grasp the market more accurately, but also help you solve the doubts of customers because of distrust or comparison.

How to get customers to place orders quickly

The first step is to ask the customer directly if he wants to buy it. This is to help you confirm whether the customer has any resistance. If the other party is not going to buy it, he will say, "I want to see it first." But he may not be able to move away for a while, which shows that he is having a psychological struggle inside.

The second step is to reiterate the customer's concerns. First show the other person that you understand his concerns, and then gently reiterate his concerns. For example, "I think your concern is justified." "You are worried that our price is too high." "You're worried that we can't deliver the goods on time." "You're still not sure whether this gadget can really solve your problem." Be sure to let the other person know that you fully understand what he's worried about, so that it's easier for him to stop and listen to you explain why his worry is unnecessary.

The third step is to reassure the customer that he doesn't have to worry about those problems. Tell him that "our price is very competitive" and produce proof data at the same time; Or tell him that "our delivery truck will definitely arrive at your place between 10 and 12, I can guarantee it" and show him the delivery arrangement.

Everyone's sales skills of small household appliances can't be the same, and their use methods will not be the same. As long as you experience the sales process with your heart and summarize the process, you will accumulate more skills.

Although there is no smoke in competitive sales, the retail market of small household appliances is also undercurrent. This paper provides eight marketing skills for reference in the retail skills of small household appliances. "Do you want a light gray car or a silver car?" Such as "choose one from two".

First, suppose that the potential customer has agreed to buy.

When prospective customers repeatedly appear in buying signal, but are hesitant, the method of "choose one from the other" can be adopted. For example, a salesman can point to a customer and say, "Do you want a light gray car or a silver car?" Or "delivered to your home on Tuesday or Wednesday?" This "alternative" questioning skill, as long as the prospective customer chooses one, is actually that you help him make up his mind and make up his mind to buy it.

Second, help potential customers choose

Even if many prospective customers are interested in buying, they don't like to sign the bill quickly. They are always picky, constantly spinning around in product color, specification, style and delivery date. At this time, the clever salesman will change his strategy, not talk about orders for the time being, but enthusiastically help the other party choose colors, specifications, styles, delivery dates, etc. Once the above problems are solved, your order will be executed.

Third, use the psychology of "fear of not being able to buy"

The more things people can't get or buy, the more they want to get or buy. Salespeople can use this "fear of not being able to buy" psychology to promote orders. For example, a salesman can aim at a customer and say, "There is only one product left. If you don't buy it, it will be gone. " Or say, "Today is the deadline for the preferential price, please seize the opportunity, and you won't be able to buy this preferential price tomorrow."

Fourth, buy some and try them out first.

When prospective customers want to buy your products, but have no confidence in them, you can suggest that the other party buy some trials first. As long as you have confidence in the product, although the order quantity is limited at first, it is possible to give you a big order after the other party is satisfied with the trial. This "try it" technique can also help potential customers make up their minds to buy.

Five, playing hard to get

Some potential customers are naturally indecisive. Although they are interested in your product, they drag their feet and delay making a decision. At this time, you might as well pack your things and act like you're leaving. This act of pretending to leave sometimes urges the other person to make up his mind.

Sixth, rhetorical answer

The so-called rhetorical answer is that when the prospective customer asks about a product, but unfortunately it doesn't happen, he has to use rhetorical questions to promote the order. For example, a potential customer asks, "Do you have a silver refrigerator?" At this time, the salesman can't answer no, but should ask "I'm sorry! We don't make them, but we have them in white, brown and pink. Which of these colors do you prefer? "

Seven, cut the gordian knot

When you can't impress the other party after trying the above skills, you have to use your killer, cut the gordian knot and let the prospective customer sign the bill directly. For example, take out the pen and put it in his hand, and then directly say to him, "If you want to make money, sign it quickly!" " "

Eight, learn from the teacher, modest attitude.

When you have done your best and the business still fails, you might as well try this method. For example, "Manager X, although I know that our products are absolutely suitable for you, my ability is too poor to convince you, so I give up. However, before you leave, would you please point out my shortcomings and give me a chance to improve? " Humble words like this can not only easily satisfy each other's vanity, but also eliminate each other's opposition. He will give you advice and encouragement, and sometimes he will give you an unexpected command to cheer you up.

Method 2 for selling electrical appliances:

Sales is a hard job, and people who have just entered the sales industry or entered another unfamiliar field have a better understanding. Sales are highly mobile, ranging from sales managers to salespeople. The difference is that some salespeople are called "sales elites", and some are rolling around at the bottom of the waves. Of course, these salespeople can only make a living. With informationization and networking, in the era of the development of household appliances or electronic products, the sales of household appliances or electronic products has become the hottest and hottest occupation in sales. The sales of household appliances or electronic products must have a deep understanding of "pungent, sour, bitter and spicy" in order to be a qualified salesperson of household appliances or electronic products. Let's talk about the basic qualities of being a qualified salesperson:

First, a first-class attitude.

Attitude determines your thoughts, influences your habits, and applies it to your behavior. Only those who want to be based on the sales industry and firmly believe that they want to make a career in the sales industry can do better. Otherwise, please don't enter the sales field lightly. Attitudes include:

1, responsibility. Responsibility is the basic quality that every thoughtful senior animal should have, and the general sense of responsibility is directly proportional to power. As a salesman, you should be responsible for yourself, your parents, your wife and children, your present position, the company, the society and so on.

2. Self-confidence. Confidence is the most beautiful person. Self-confidence can help you sail against the current in a difficult situation. Self-confidence can make your life full of vitality and wealth. Self-confidence can enhance a person's personality charm and make your every move full of "gravity" to attract the attention of the audience. The importance of self-confidence to sales can be imagined. It is difficult for people who lack general self-confidence to sell their products.

3. Diligence. It is said that diligence can make up for it, and this truth is true in any industry. Sales itself is a hard job. Don't think that if you don't do anything every day, cakes will fall from the sky.

4. Think about it. Thinking is human instinct. Salespeople should learn to think, know how to think, and sum up experience in thinking. They encounter all kinds of problems every day in the sales process. Only by learning to think, summarize and reflect on yourself can we make continuous progress and enhance our self-worth.

Second, first-class product knowledge.

What is the purpose of sales in an intuitive and simple way? Selling existing products, of course. Product knowledge is how much you know about the product you want to sell. If you don't know the product you want to sell, how can customers buy your product with confidence when customers ask you to explain the functional features of the product and salespeople don't know it? Feel free to use your product?

Third, first-class sales skills.

Subjectively, if you have the above two characteristics, a product you know is in your hand, plus your professional sales skills, it is no longer a problem to sell it.

Fourth, first-class market sense.

The sensitivity of a salesperson to the market is directly related to his ability to grasp opportunities. Opportunities are invisible and intangible. You can only grasp it by your experience and touch. If you grasp it, you can sell the product. Sell it at a good price. If you miss it, it's hard to say whether the next transaction can be successful. In a sense, it also reflects the ability of salespeople to take the initiative in the sales process.

Fifth, first-class personal cultivation.

The sales process of products is exactly the process of showing your ignorance and self-promotion. Today, with small product differences and homogeneous performance, your product market is all over the street. Why do customers buy your products? That's because he accepted you as a person and thus accepted the products you sold.

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