New year's "unlock function" is added to the calendar book.
As soon as we entered Jiantou Bookstore (Guo Mao Store), calendar books were placed in the most conspicuous position, such as 2022 Forbidden City Calendar, One-way Calendar Series, 10 Book Calendar 2022, Calendar 2022, etc. It showed people in an aesthetic way and announced that 2022 was about to pass in a quiet way.
Yan Tingting, head of the North China Cultural Advisory Group of Jiantou Bookstore, discovered the new changes in this year's calendar book. The one-way calendar, which has always been black and white and cool in style, has a "color" this year. In its series "Cat Calendar", a big black cat became a big star, cooking with firewood, dancing in pink high heels, and an iconic photo wearing a mask. This big black cat conveys confidence and strength in the picture of warm heart and healing every day, and sends out hints such as "no self-doubt, no anxiety, no patience and no foresight". "This is especially suitable for people's psychological state now." Yan Tingting said. Another one-way calendar, "Vernal Equinox Calendar", is fresh and artistic. The left column shows the positive sequence time, and the upper right corner of the right column shows the remaining time in 2022, reminding everyone that every day is worth cherishing.
The reporter saw at the scene that this year, Zhan Lu joined hands with the British Library for three times to launch the Zhan Luzhen British Library .2022. Every day in the calendar is associated with history. For example, June 65438+1October 65438+June, this picture is from Drivers and Travelers, which tells the story of a grand prix held by ACF in June 1905 in Le Mans. "This year, together with 12 experts from all walks of life and the British Deputy Trade Representative in China, we selected 365 products from 200 million products in the fields of tourism, literature, architecture, art, sports, animals and plants, children's books, fashion, music, technology, design, philosophy, etc. 12." Ji Yang, editor-in-chief of Zhan Lu Culture, Humanities and Social Sciences, said.
It is particularly noteworthy that this year's calendar book has expanded its territory and added the unlocking function, that is, you can't see and hear it until the first day of the New Year's Day, which makes the owners of the calendar book full of expectations. Zhanlu Town British Library. 2022 is printed in the upper left corner of the date page every day. After scanning, you can listen to the exclusive sound bar in Zhen Li, Zhan Lu to learn the story behind the product. The sound bar will be unlocked on 1 in 2022. Cao Zheng, the account manager of Jiantou Bookstore, also specially demonstrated the ar design, scanning and tiger running in famous paintings of "2022 Forbidden City Calendar", and more AR experiences could not be unlocked until the first day of the New Year's Day.
The calendar book is missing, and it is too late to go on the market.
Although calendar books have been published continuously this year, according to statistics, Dangdang, JD.COM and other e-commerce companies are selling about 50 kinds of calendar books, 20 less than last year.
There are only five kinds of calendar books on sale in the Asian Games Village Book Building this year, which is lower than 1 1 in 2022, 32 kinds in 2022 and 40 kinds in 2022. It is worth noting that the Asian Games Village Book Building not only has fewer varieties on sale, but also has worse sales. Take the strong market variety "2022 Forbidden City Calendar" as an example. The Asian Games Village Book Building has sold 8 copies so far, and the sales record in 2022 exceeded 200 copies.
There are only two kinds of calendar books on sale in Zhongguancun Book Building: 2022 Forbidden City Calendar and 2022 Year of the Tiger Calendar+Manual. At present, 2 1 copy of the 2022 Forbidden City calendar has been sold, and another calendar has not yet been sold.
There are not only many kinds of calendar books this year, but also a few. For example, the calendar of the 2022 Forbidden City is generally listed later than in previous years. Beginning in 2022, the Commercial Press began to publish the zodiac almanac to commemorate the establishment of 120. That year, it launched the zodiac calendar: 2022 Golden Rooster Lucky, and since then, the zodiac calendar has been updated every year. Zou Guihu, editor-in-chief of Zodiac Calendar: Hu Wei Stars in 2022, said that in previous years, calendar books were listed in mid-September, but this year's "Eleventh" was listed, which undoubtedly increased the sales difficulty for calendar books with a sales window of only a few months. Therefore, the Commercial Press adopted a conservative strategy to reduce the first print run. The chief operating officer of One-way Space revealed that the calendar had been listed a few years ago, but the battle line was a bit long. This year, one-way space deliberately chose the night market.
It remains to be seen whether the delay in listing will affect the market sales of calendar books, but it is worth noting that in order to avoid the tendency of following the trend of publication and homogenization of calendar books, the relevant departments regulate the book number and slow down the approval of the book number, which is the fundamental reason for the delay in listing of calendar books.
Restore from bubble state to rational state
The changes are becoming more and more obvious, but the publishing institutions that have been rooted in the calendar book market for many years are still full of confidence. Frankly speaking, "the sales peak of calendar books is next month, and we have received positive feedback from many readers." We are optimistic about this year's sales. "
Talking about the decrease of varieties, it is considered that this is the return of the calendar book market from the bubble state to the rational state, and the sales volume will definitely enter a stable period. In his impression, the one-way calendar came out in early 2022. At that time, calendar books were still rare, so it quickly attracted peers, and the calendar book market was on fire, attracting many calendar books for doing.
"After the big waves washed the sand, almost everything was fine." Made such a judgment. In his view, the release of fine products not only has accumulated experience, but also has continuous innovation and development. Since the end of last year, the 10 team of one-way calendar has been working hard. How to innovate the theme, form and technology? The small one-way calendar has been running in for almost a year, and readers' opinions have been adopted. Readers also found that this year's one-way calendar changed the introverted style of previous years, focusing not only on words, but also on young, lively and diverse styles. One-way calendar series product "Dichroic Calendar" was recently selected into the annual design works list of the17th Asia-Pacific Design Yearbook because of its professionalism and bold breakthrough courage.
Fortunately, in the face of the increasingly rational calendar book market, some traditional publishers have taken a brave step. Education Press launched the calendar book for the first time this year. Deng Hanfeng, deputy director of the Science and Culture Center of People's Education Society, introduced that this calendar book focuses on reviewing readers' memories of classroom time and highlighting the cultural and aesthetic values of teaching materials. The classic cover, illustrations, chapters and text of the1set of textbooks published by People's Education Society will be presented in the calendar. Deng Hanfeng said, for example, China modern writer Lu Xun died in 1936 10+09, and the picture of this day was selected from the text "My Uncle Lu Xun" in the Chinese textbook. Xin Qiji, a poet in the Song Dynasty, wrote "Walking on the Yellow Sand at Night on the Xijiang River", describing the rural scenery on a summer night, with pictures in late June.
"Making calendar books is more emotional than making other books. We don't just focus on economic interests, so we can stick to it year after year. " Ji Yang, editor-in-chief of the Department of Culture, Humanities and Social Sciences of Zhan Lu, said that the calendar book not only allows you to "turn over" the day with a sense of ceremony, but also hopes that you can read it repeatedly and even accept it sincerely.
The above is about the daily zodiac calendar in 2022, and it is about the sharing of calendar years. I read the calendar in 2022, I hope this will help everyone!