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From OEM to brand creation, China enterprises try their best to complete the upgrade.
Thanks to the rise of OEM, the word "Made in China" frequently appears in people's eyes. Take the clothing field as an example. In 2009, 60% of international luxury brands had their own production lines in China, usually in two ways: one was to directly produce finished products in China, the other was to complete most of the processes in China, and the last process was left to the brand countries.
This model makes China enterprises have access to advanced products, and the production technology, management level and R&D capability have been greatly developed. However, it also has shortcomings that cannot be ignored. Even the level of world-class factories, as long as those familiar logo are missing, the value will be greatly reduced.
Having tasted the bitter fruit of "the core technology is controlled by people", some China enterprises began to consciously lead China manufacturing to the road of independent brands, and their investment in R&D soared. With the increase of R&D investment, scientific and technological achievements gradually show an explosive trend. Huawei, Alibaba, Xiaomi and other brands took this opportunity to achieve leapfrog, successfully went abroad and became world-renowned brands in China.
Nowadays, with the continuous promotion of the Belt and Road Initiative, this is the best export for China enterprises to release their potential. A large number of China enterprises directly shoulder the heavy responsibility of building their own brands for other countries. Vasenori is one of them. He was awarded the national gift honor by Vanuatu in June 5438+February 65438+May.
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In the context of the Belt and Road Initiative, Wiki Group helped Vanuatu realize the industrialization of Noni.
Vanuatu, a coral island country with a population of just over 200,000, is located in the South Pacific Ocean, which is a natural extension of the "265,438+20th Century Maritime Silk Road" to the south. Tropical sunshine at south latitude 13, average precipitation 1600 mm, fertile volcanic soil in seven coastal areas, and original ecological environment free from acid rain and pollution endow Vanuatu with rich natural resources, especially the high-quality morinda citrifolia in Tahiti.
Morinda citrifolia is a very representative crop in Vanuatu and even the whole South Pacific region. It is a long-term food used by residents in this area to recuperate their bodies, and it is also a highly sought-after natural health resource in European and American markets. However, due to the small population, underdeveloped transportation, weak industrialization and other factors, its natural resource elements are still in an activated state, and morinda citrifolia in Tahiti has failed to take the pace of industrialization.
20 16, with the national "One Belt, One Road" initiative, Wiki Group came to Vanuatu to look for new opportunities. The unique local environmental conditions made it deeply aware of the origin advantages of Vanuatu Holy Island in morinda citrifolia, a natural health resource, and decided to make planning and layout to stimulate the potential of Vanuatu morinda citrifolia in the global health market, to create world-class natural health products from the control of raw materials, and to help Vanuatu establish a mature and perfect morinda citrifolia industrial chain.
In the same year, with the approval of the Vanuatu government, Wiki Group invested 500 million yuan to develop and construct Li Nuo Manor in Shark Bay in the middle of the east coast of St. Espiritu Island in Sanma Province, making it the largest overseas investment project in Vanuatu so far. Subsequently, it invested 300 million yuan to build a processing base of more than 7,000 square meters.
With the continuous promotion of Wiki Group's Li Nuo project, the local labor force in Sang Ma has been gradually absorbed into the industrial chain of Li Nuo, and many residents got their first salary because they started planting Morinda citrifolia. At present, after more than four years of deep cultivation, the number of mother plants of Morinda citrifolia planted by Wiki Group has reached the first in the world, and it is expected that it will be difficult for any enterprise to catch up in the next five years. At the same time, the annual output of morinda citrifolia products developed by Wiki Group by using ancient traditional brewing technology and modern processing technology is nearly 8,000 tons, and it will reach nearly 20,000 tons in the next two years, which is beyond the reach of products in the same industry.
In the long-term planning blueprint of Wiki Group, when the three-phase planning facilities, such as water hotels, international schools, large general hospitals, large commercial centers, villas and sanatoriums, are all completed, a large island tourism and holiday center covering an area of 20,000 square meters with the theme of sightseeing and health preservation will be opened to the world.
The economic benefits brought by Wiki Group's Li Nuo project will continue to deepen as morinda citrifolia's industry matures, helping Vanuatu to create a large number of jobs and achieve economic take-off.
Wiki Group's Industrial Layout in Santo Island, Vanuatu
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China enterprises help to establish their own brands, and their unique designs highlight brand culture.
A good brand must be rooted in deep cultural soil, and the new consumption fashion of the Forbidden City's cultural and creative products among young consumers is a good example.
Starting with "Yongle Map" written by 20 14 sheets, the Super IP Beijing Forbidden City opened its own "online celebrity road" with its profound cultural heritage. In the cultural and creative products of the Forbidden City, traditional culture is no longer a spotless antique, but closely combined with modern fashion through exquisite design, which not only highlights the characteristics of the Forbidden City, but also reflects the differences, which makes the public shine and brings huge traffic income.
If Wiki Group has laid the quality foundation of Wassennori with precious raw materials and advanced and sophisticated ancient technology, then the addition of its only domestic cooperative company, Nuolikangshen, has injected brand culture into Wassennori.
Norikon deeply understands the energy provided by culture for the brand, so in the process of building Wassenori into a world-class leading brand, it has been given a unique and precious brand cultural design through careful design from a team of well-known experts in the industry, especially in the five-year cultural limited clothing, and the representative cultural symbols of Vanuatu have been integrated into it.
The rainforests in Torba province, the blue caves in Malampa province, morinda citrifolia in Tahiti in Samma province, the characteristic cities in Shefa province, the platforms in Penama province and the volcanoes in Tafia province perfectly bear the spiritual concept of "city, nation and culture" inherited from Vanuatu, and become the business cards for Vanuatu to show its unique cultural connotation to the world.
Vanuatu Prime Minister for Wassenoli Platform
In the gestation, birth, emergence and development planning of related industries, it can be said that there are China enterprises everywhere, but this time "Made in China" is no longer limited to the products themselves, but has expanded into an industrial chain and even shouldered the heavy responsibility of creating brand premium. This is the change brought by time and tempering to China enterprises, and it is also another upgrade made in China under the background of the Belt and Road Initiative.