Details on 200218 March? Goddess Day? On the occasion of arrival, Ali Health released the "Women's Health Consumption Data Report" based on the data of Tmall Medical Platform (hereinafter referred to as? Report? ), interpret the new trend of contemporary women's healthy consumption.
According to Ali Health's report, during women's menstrual period, warm palace stickers and ibuprofen painkillers have become women's little helpers. In 2020, the number of people who bought warm palace stickers increased by 77% compared with 20 19, and 70% of the people who bought ibuprofen painkillers were women.
According to the data of Tmall medical platform, more women choose short-acting contraceptives with less harm. In 2020, the sales volume is 1.5 times that of emergency contraceptives, and nearly 80% of contraceptives are purchased by women. In addition, women's menopausal health management has been paid more and more attention, especially in 2020, the sales volume and quantity of menopausal drugs will increase exponentially compared with the previous year.
Recently, a CPPCC member was in the two sessions? It is suggested that maternity expenses be fully included in social security? Attract attention, it can be seen that the reproductive cost of women has gradually been concerned by the society.
Judging from the female reproductive consumption expenditure of Tmall medical platform, the polarization is still obvious. First, pregnant women. With the increasing pressure of contemporary women's work and life, the number of unmarried singles has increased, and the growth rate of pregnant women has also slowed down. Ali Health's report shows that the number of people who buy folic acid and ovulation test paper has not increased significantly in the past two years, and the growth rate in 20 19 and 2020 is less than 3%.
In contrast, the market for pregnant mothers has changed greatly. With the upgrade of health concept, Ma Bao began to pay attention to postpartum repair, even if she gave birth to a child, she did not forget to dress up beautifully. Taking the maternity rehabilitation instrument as an example, its annual sales volume in 2020 increased by 350% compared with 20 19, and the number of buyers also increased by 460% in the same period.
According to the data of Tmall Medical Platform, in terms of private parts health management, the annual sales of female private parts care products will increase by 43% in 2020 compared with 20 19. In addition, it is worth noting that in the self-satisfied consumption, the sex toy market has ushered in a small spring in recent years. In 2020, the annual sales volume increased by 7% compared with 20 19, and the sales volume was four times that of sexy underwear favored by women after 00. At the same time? Yan value economy? The oral beauty market attracted the attention of female consumers and showed great development potential. The report shows that the annual sales of oral beauty products will increase by 65,438+000% in 2020.
From the perspective of women of different ages and regions, they also have their own preferences for health care products. Ali Health "Report" shows that after 00, it pays more attention to beauty, loves cosmetic contact lenses, meal replacement products and enzymes; And after 90? When people reach middle-aged thermos cups, Lycium barbarum can't stop the years. The concept of health management has begun to awaken. I love HPV vaccine appointments, medical masks and female probiotics. Pay attention to how to become beautiful and anti-aging after 80.