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Analysis of some common symptoms
The analysis of logo needs to understand the principles and types of logo design and the basic information of the representative organization of the logo to be analyzed. There are three obvious categories of logo design: characters (letters), graphics and the combination of the two. Let me give some car signs as examples to illustrate:

(Audi)

Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each link is a symbol of one of them.

Daimler-Benz Company

1June, 909, applied for Daimler to register Trident as the symbol of the car, symbolizing the mechanization of landing, water and air. 19 16, a circle is added around it, with four small stars embedded in it and the words "Mercedes-Benz" written below. "Mercedes-Benz" means happiness, which means that the cars produced by Daimler will bring happiness to the owners.

Volkswagen (Volkswagen)

Volkswagen's German Volks Wagenwerk means a car used by the public, and VW in the logo is the first letter of the full name. The logo consists of three "V's" consisting of the middle finger and the index finger, indicating that Volkswagen and its products will win together.

Toyota (Toyota)

Toyota's three oval logos have been used since 1990. The big ellipse in the logo represents the earth, and the two ellipses in the middle are vertically combined into a T-shape, representing Toyota. It symbolizes Toyota's confidence and ambition based on the future, as well as Toyota's customer-based guarantee. It symbolizes that the hearts of users and automakers are interlinked and have mutual trust, and it also symbolizes Toyota's superb technology and innovation potential.

Ford Motor Company

Ford's logo is Ford in English, with white characters on a blue background. Because the founder Henry Ford likes small animals, the logo designer painted Ford's English into a pattern like a white rabbit.

BMW (BMW)

The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and rotating propellers, symbolizing BMW's long history, the company's leading position in aero-engine technology in the past, and the company's consistent purpose and goal: to meet customers' greatest wishes with advanced and exquisite technology and latest ideas in a vast space and time, reflecting the company's vigorous development momentum and ever-changing new look.

Rolls-Royce

The logo pattern of Rolls-Royce cars is formed by overlapping two "R", which symbolizes that you have me and I have you, and reflects the harmonious relationship between them.

Rolls-Royce logo is not only double R, but also the famous trapeze logo. The idea of this logo was taken from a statue of the goddess of victory 2,000 years ago in the Louvre Art Museum in Paris. Her solemn and noble gesture is the source of the artist's passion. When Charles Sykes, a master of automobile art, was invited to design a logo for Rolls-Royce Motor Company, the goddess statue deeply imprinted in his mind immediately inspired his creation. So a statue of the goddess with her arms outstretched and veiled floated in.

Ferrari (Ferrari)

The symbol of Ferrari is a jumping horse. In World War I, Italy had an excellent pilot. Having such a prancing horse on his plane will bring him good luck. After Ferrari won the first race. The pilot's parents are a couple of earl. They suggested that Ferrari should also print this prancing horse for good luck on the car. Later, the pilot died and the horse turned black; The background color of the logo is canary color in Modena where the company is located.

France Peugeot

The predecessor of Peugeot Automobile Company was/kloc-a small workshop for producing iron tools such as saws and springs, which was run by Pierre brothers of Peugeot family at the beginning of the 9th century. The trademark of these iron products is a mighty lion, a symbol of the province where the company is located, and an invincible metaphor. It embodies three advantages of Peugeot chainsaw: serrated teeth are worn like a lion, the saw body is as elastic as a lion's back, and the performance of chainsaw is as unimpeded as a lion. 1890 when the first Peugeot car came out, in order to show its high quality, the company decided to still use the "lion" trademark.

Aston Martin (Aston Martin)

The logo of aston martin automobile is a Dapeng with wings spread and flying, and its English names are Oston and Martin respectively. It shows that the company, like Dapeng, has the sprint speed and great ambition falling from the sky.

Bentley (Bentley)

Kurt Owen Bentley 19 19 produced the first four-cylinder racing car with a badge on it and a pair of falcon wings around Bentley's initials "B". Now the four-cylinder car is no longer produced, and the "B" badge is still the symbol of Bentley. Bentley logo is based on the first letter "B" of the company name, giving birth to a pair of wings, like an eagle soaring in the sky. This logo has been used to this day.

Lincoln (Lincoln)

The logo of Lincoln car adopts the name of President Lincoln as the logo of the car.

Jaguar (Jaguar)

The origin of the name Jaguar can be traced back to 1937. In June of that year, SS Automobile Company officially took over Sunbeam (wolverhampton wanderers) Automobile Company. At that time, Sir Lyons very much wanted to name the car Sunbeam, because Sunbeam had won the world racing championship many times and was a symbol of "victory". Unfortunately, there are some problems within the company. Finally, I was forced to give up using Sunbeam as the company name. Sir Lyons finally chose a name that sounded clear in all languages-Jaguar, which was named after an aircraft in the First World War. JAGUAR is also called jaguar, and Hong Kong people also call it "jaguar" because it is a transliteration of English jaguar.

Chevrolet car

(Chevrolet)

The Chevrolet logo represents a patterned bow. Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet.

LEXUS (Lexus)

Lexus logo takes the English initials of the car name, that is, the initial letter "L" of Lexus.

Lamborghini

The sign of the company is that one end is full of strength and ready to launch a fierce attack on the opponent. It is said that Lamborghini himself is not to be outdone, which also reflects the product characteristics of Lamborghini, because the cars produced by the company are all high-power and high-speed sports cars. The company name is omitted from the trademarks at the front and rear of the car, leaving only a stubborn cow.

Cadillac (Cadillac)

The name "Cadillac" was chosen to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer and founder of Detroit, USA. Logo graphics are mainly composed of crowns and shields. The crown symbolizes the coat of arms of Cadillac family, and the seven pearls on the crown indicate the royal aristocratic lineage. The shield symbolizes the bravery and good fighting of Cadillac army. The shield is divided into four equal parts. The first and fourth parts are the complete coat of arms of the men's family. Through the dark brown stick in the middle, three identical blackbirds are separated, two at the top and one at the bottom. These three birds mean the sacredness of three flavors, and also mean the wisdom, wealth, clever mind and perfect moral quality of a brave and enthusiastic Christian soldier. The second and third divisions are due to internal marriage, and these four divisions can only be adopted in men's heraldry when another territory is added to men's family property. The colors used by the four departments show the vast land and add to the reputation of men's families. Red symbolizes the courage and boldness of action; Silver represents unity, friendship, virtue and wealth. The cross bar shows the bravery of knights in the Crusade War. Cadillac trademark is the courage and honor of the ancestors of Detroit's founders.

This logo also symbolizes Cadillac's nobility, luxury, style and chic. Cadillac knights are brave and invincible, which means Cadillac cars have great market competitiveness.

Alfa Romeo

The logo of Alfa Romeo came into use in the early 1930s. It is the city emblem of Milan and the home emblem of Lord Milan in the Middle Ages. The cross in the sign comes from the story of the Crusader's expedition from Milan. On the right is the badge of the Grand Duke of Milan; There are various legends about the pattern of snakes devouring Saracens. One of them is that it symbolizes that the ancestors of Veskang once repelled the painful "dragon". In a word, this ancient badge and Alfa Romeo sports car have become famous all over the world and become one of the famous trademarks today.

Skoda

The meaning of "Skoda" trademark is: the huge circle symbolizes that Skoda is an impeccable product in the world; Bird wings symbolize the technological progress of products sold all over the world; The arrow flying to the right symbolizes advanced technology; The scarlet of the outer ring symbolizes Skoda's tradition for more than a hundred years; The green laid in the middle expresses Skoda people's attention to resource regeneration and environmental protection. The cassia twig leaf at the bottom of Skoda Fresia brand automobile trademark now represents victory. In addition, there is a legend about the "Skoda" trademark: it is said that the manager of the factory brought back an Indian servant from the United States. This man is diligent and has a beautiful face, so he chose his face as the trademark, which is now the Skoda Arrow trademark.

Be widely used

"GM" is the abbreviation of the name of American General Motors Company, which is taken from the first capital letter of the first two words of the English full name of General Motors Company. The trademarks of all models adopt the logo of the company's subordinate divisions. 1902 Annual Report On September 16, william durant clearly established the early General Motors Company, headquartered in Detroit, Michigan, USA. Through William Dutland's efforts, he joined or merged Buick, Cadillac, Chevrolet, Oldsmobile, Oakland, Pontiac, Hughes and EDS computers, and established the American General Motors Company, which turned the original automobile company into a branch of the company, thus making the company's subordinate branches reach more than 30. Among them, the well-known branches are Buick, Oldsmobile, Pontiac, Chevrolet and Cadillac.

Audi

Audi is now a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany, with an annual output of about 450,000 cars. The main products are A3 series, A4 series, A6 series, A8 series and convertible and sports car series. Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars.

red flag

1February, 1958 to1September, 1959, based on the first red flag car, FAW produced the first generation of stereotyped product CH72 "red flag" brand advanced double-row car after four rounds of modification design and test, and trial-produced 10 car at one time and sent it to Beijing for National Day/kloc-. At the same time, CA72 was transformed into a review vehicle for the Tiananmen military parade. At the beginning of 1960, faw began to transform three rows of "hongqi" cars on the basis of CA72, and finalized and produced three rows of CA770 "hongqi" limousines on the eve of 1965 national day. 1September, 965, the first prototype of "Red Flag" was sent to Beijing, and Peng Zhen tried it out in Chang 'an Avenue. After national acceptance, it was finally determined to be a domestic luxury car.

east?wind

Dongfeng Motor Company (formerly the Second Automobile Company) was established in 1969. It is a modern automobile manufacturer that relies on China's own strength to design, build and equip in a "treasure" way, and it is also one of the three major automobile groups explicitly supported by the state.

Alfa Romeo

Alfa Romeo is a high-performance sports car comparable to BMW. It has the characteristics of simple operation, safety, stability and romantic and interesting appearance. This is one of the famous Italian cars. The logo of the car emblem is the family emblem of Duke Visconte, Lord of Milan in the Middle Ages. The cross on the left side of the sign comes from the story of the Crusader's expedition from Milan, and on the right side is carved a snake that is devouring the Saracens, symbolizing the legend that the ancestors of Lord Veskangtai repelled the "giant snake" that tortured the urban people. This symbol is also the city emblem of Milan, Italy.

lotus

Lotus brand is the masterpiece of British gentleman Colin Chapman. Chapman is a typical English gentleman. His moustache is always neatly trimmed. Such a gentleman is described in many movies, but it is rare in Britain today. In the decades after the war, the name of the British engineer had a great influence on the world automobile movement. Since 1958, the Lotus Team under his command has won the championship of F 1 race for seven times, creating a number of excellent models that go down in history. Driven by his passion for automobile sports, Chapman made his favorite racing car from scratch, and then made brilliant achievements in both automobile manufacturing and racing. This is the most beautiful story in the world automobile history.

avoid

Dodge cars are very popular because of their low price and popularity. Car models include viper, Interpid, stealth, spirit, shadow, neon, colt and so on. John dodge and Horace. At first, their factory produced parts for Ford. Because of Ford's success, Dodge Brothers benefited from it and began to develop their own company and become Ford's opponent. Dodger Brothers 19 19 left Ford. Later, Dodge became the backbone enterprise of Chrysler Automobile Company.

Saturn

1985 GM decided to build a new Saturn branch, trying to develop advanced Saturn brand cars to prevent foreign cars from entering the American market on a large scale. Located in Spring Mountain, Tennessee, this branch is the only GM company established internally. The main products are divided into luxury car SL, station wagon SW and sports car SC. Saturn is the youngest brand of General Motors. It has no historical burden and no scruples about damaging tradition. It takes the market demand as the criterion and innovates lightly. This is the characteristic of Saturn. Saturn's original intention was to resist foreign cars from entering the American market. It must be innovative in appearance and performance and advantageous in price. 1in the middle of 1999, an American market research consulting company made "What is the best car to buy", and in the inquiry survey of 47,000 new car buyers, Saturn SC sports car ranked first. General Motors created the brand Saturn to "meet the challenge of Japan". Although the automobile manufacturing industry did not revolutionize as announced, Saturn did dominate the American cheap small car market.

Suzuki method

The "S" in Suzuki logo pattern is the first letter of Suzuki. This design gives people a strong feeling and symbolizes the developing Suzuki. Suzuki Company was founded in 1920, and began to produce motorcycles in 1952, and automobiles in 1955. Suzuki Co., Ltd. includes seven factories, and the automobile production group mainly produces mini and small cars, vans, jeeps and trucks in Huxi factory and Qingtian factory. Xiang Liang factory is an automobile engine factory; Toyokawa factory is responsible for the production of motorcycles; The factory of the head office is responsible for manufacturing motorcycle engines.

The most comprehensive appreciation and interpretation of the world automobile logo

Beautiful; Handsome; France Peugeot

Peugeot Automobile Company is one of the top ten automobile companies in the world and the largest automobile group company in France. Founded in 1890, the founder is armand Peugeot. 1 976, Peugeot annexed the French Citroen company with a long history, thus becoming a multinational industrial group in the world, which mainly produces automobiles and also runs machinery processing, transportation, finance and service industries. Peugeot Automobile Company is headquartered in Paris, France, and its automobile factories are mostly in Funan Xiuquinti province. The total number of employees is about 1 10,000, with an annual output of 2.2 million vehicles. At the beginning of its establishment, Peugeot mainly produced bicycles and tricycles, and 189 1 began to set foot in the automobile field and achieved success. Due to the continuous adoption of new technology, the company's output is increasing day by day. By the time of World War I, the output had surpassed all French automobile manufacturers, reaching 12000 vehicles. During World War I, armand Peugeot adjusted its business strategy in time, which enabled Peugeot to develop in the war, with an annual output of 48,000 cars from 65,438 to 0939. Peugeot's second great development period was the 1950s and 1960s after World War II. In 20 years, its automobile output has soared tenfold, making it the second largest automobile company in France. During the period of 1976, Peugeot acquired 60% of the shares of the poorly managed Citroen company by virtue of its own economic strength, thus strengthening its own strength. The total output of automobiles surpassed Renault, ranking first in France. Peugeot has 92 domestic companies and 84 overseas companies. Overseas companies are mainly commercial companies, and there are not many industrial companies. The largest overseas industrial companies are British Talbert Company and Spanish Talbert Company. In 1980s, Peugeot cooperated with China to set up a joint venture company in Guangzhou to import Peugeot 504 and 505 cars to China. Peugeot car products range from mini-cars to luxury cars, and the most popular is medium-sized cars. Peugeot cars are characterized by long life and good quality. Its 205 and 309 cars have won the championship in the car rally over the years.

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Kia Motors, founded in 1944, is the earliest automobile manufacturer in Korea. It has a complete production line for passenger cars and commercial vehicles, a factory of 3.3 million square meters in Yashan Bay and a factory of 790,000 square meters in Li Xia, with an annual output of cars/kloc-0.0 million. Products have been exported to 130 countries and regions. Kia Motors belongs to Kia Group.

Renault

One of the top ten car companies in the world and the second largest car company in France. Founded in 1898, the founder is louis renault. Today, Renault Automobile Company has been nationalized, which is the largest state-owned enterprise in France and a monopoly industrial group in the world. It mainly produces various types of cars and is involved in engines, agricultural machinery, automation equipment, machine tools, electronics, scientific research institutes, plastics, rubber and other industries.

Renault's first great development was in World War I, when it produced guns, ammunition and airplanes and designed light tanks for the army, which made Renault make a fortune in the war. After the war, the company turned to produce agricultural machinery and heavy-duty diesel vehicles, and its diesel engine nuclear technology was in the leading position in the world. During World War II, Renault served the German fascists and provided a large number of tanks, aircraft engines and other weapons for the Germans. So after the war, Renault was taken over by the French government and louis renault was arrested. After the war, with the support of the French government, it was Renault's second great development period. The company used state-owned capital to merge many automobile companies and developed various new automobile products by exploiting Renault's technical potential.

Because Renault Group has its own machine tools, automation and electronics branches, the machinery and equipment of Renault Automobile Factory are very advanced and highly automated. The achievements of electronic technology can be quickly applied to automobiles, which also gives Renault an advantage in automobile high technology.

Renault Automobile Company has a complete range of automobile products, including all kinds of modified cars and special vehicles except passenger cars and trucks, and is the only one among the top ten automobile companies. Renault is divided into four departments: passenger cars, commercial vehicles, automation equipment and industrial products, which are in charge of all subsidiaries at home and abroad.

Headquartered in Biongu, led by George Bass, the company has 220,000 employees and can produce 2.05 million cars in a year. The latest automobile products are Renault Cilo, Renault 19, Renault 25 and so on. Renault Motor Company has established partnership with Nissan Motor Company and Samsung Motor Company.

Nissan Nissan

Established in 1933, Nissan Motor Co., Ltd. is one of the three largest Japanese automobile manufacturers and the first manufacturer to start manufacturing small datsun cars and auto parts. For decades, Nissan's technology and products have been loved by consumers all over the world.

Since 1972, the first Duke Wang appeared on the streets of Beijing, Nissan Motor Company and its products have become a part of the development history of China automobile industry. Nissan Motor Company established a joint venture in Zhengzhou to produce pickup trucks, and cooperated with Fengshen Automobile to complete the market introduction of Fengshen Bluebird II. In addition to manufacturing in China, Nissan Motor Company also imports popular cars from Japan to China, such as Style and Sunshine. 1998, "Fengdu 2000CC", the first Beijing exhaust emission standard certificate among imported cars, won the favor and love of many consumers.

Nissan Motor Company promises to design and manufacture cars that meet the needs of customers, and is actively committed to solving problems related to traffic safety and environmental protection in the automobile society. At present, automobiles, hybrid vehicles and electric vehicles equipped with the automatic lane keeping assistance system developed by Nissan Motor Company have been put into the market, and fuel cell vehicles are also conducting road experiments. Through global operation, Nissan Motor Co., Ltd. has 2 1 manufacturing centers in 17 countries around the world, with an annual output of about 2.4 million cars, and sells cars in 19 1 countries and regions around the world.