The business model of ordinary beauty salons is nothing more than letting people know about your beauty salon and know your beauty salon through various promotions or publicity activities, so as to become customers of your beauty salon. In today's beauty salons, expanding customers has become a lifelong activity. When customers come in, customers will be lost. Some customers will be lost for their own reasons, some customers will be lost because they are dissatisfied with your beauty salon, and some customers will be lost because other beauty salons are fighting for the past.

Beauty salons are generally not small, and the expenses are not small, especially the beauty salons facing the street, which not only face amazing rent pressure, but also face huge personnel expenses. It is common for a small and medium-sized beauty salon to have three or five beauticians, but to maintain huge expenses, there must be enough customers, and the price increase is definitely not acceptable. Compared with the fierce competition between beauty salons today, a slightly higher price may lead to the loss of customers, but it is not worth the candle.

Beauty shops are much easier to handle. The studio is generally located in an office building with convenient transportation, with an area of about 40 square meters. Low rental cost is its greatest advantage. At the same time, beauty shops do not need to employ a large number of employees like beauty shops. Basically, two people run a studio in partnership. Everyone is both a boss and an employee, so there is no need to recruit another employee.

Differences in customer groups

The customer groups of beauty salons are generally residents around the location or people who work nearby. Some customers come in voluntarily because of demand, most of them are attracted by publicity, and then they will stay and apply for cards through our quality service.

However, the customers in beauty shops are completely different, and they generally don't promote them. Because the owner of a beauty salon is usually an employee of a beauty salon before opening a shop, she has very rich experience and professional knowledge, and at the same time, a large part of her customer resources are recognized. He came out to open a studio alone, really for the advantage of rich customer resources. These customers are also coming for her, so as long as the customer service is done well, there is no fear of customer loss at all. At the same time, these regular customers will often introduce their friends to spend, and make more and more customers by relying on their good reputation. At the same time, the manpower of the studio is limited, and customers generally make an appointment system, so the service time can be arranged reasonably.

Differences in service items

There are many services in beauty salons, and they will constantly recommend various latest projects to customers, so that customers can do as many projects as possible and achieve the highest profit. As long as customers are willing to do it, as long as you pay, all beauty projects can be done here.

Beauty shops are different. Generally, the customers here are customers who have followed them for many years. It can be said that they are very familiar with the skin and physical condition of each customer. They will make their own services for each customer in order to achieve the best results, which is what we call "private customization".

In the near future, the beauty shop will develop into a face.