1. Corporate logo design: As a representative of Chinese medicine enterprises, Tongrentang's corporate logo is eye-catching, prosperous and rich, with red as the main color, symbolizing the inheritance and development of Chinese medicine culture.

2. Inheritance of Chinese medicine culture: Tongrentang is based on Chinese medicine culture, pays attention to product research and development and the inheritance of production technology, and integrates Chinese medicine culture into the CIS strategy of the enterprise to show the unique value of the brand.

3. Brand image promotion: Tongrentang advocates the life concept of "nature, science and affinity" in brand promotion, and creates a natural, harmonious and healthy brand image through various advertising and marketing strategies to enhance consumers' brand awareness and loyalty.

4. Shaping corporate culture: Tongrentang pays attention to the construction of corporate culture, and promotes Chinese culture, medical culture and corporate culture to enhance corporate image and brand value through colorful employee cultural activities and social welfare undertakings.