1. Understanding of company products and sales.
I used to sell health food for more than three years, but I mainly sold products and health nutrition, and I rarely contacted the extracts of precious Chinese herbal medicines. After two months of study, I know something about Dendrobium, Gastrodia elata, Eucommia ulmoides, Pueraria lobata and American ginseng. Our company has certain advantages in raw materials, Dendrobium planting technology and production and processing technology. Mature planting technology and production and processing technology, high product quality, good curative effect and no side effects. There is a potential demand for consumers' health, but through the expansion of a large number of fields and channels, we know that the popularity and reputation of our company's products still need to be improved. In the long run, we intend to make our products last for a long time. Only by branding our products, raising their popularity through various means, cultivating consumers and instilling the importance of "homology of medicine and food" and health care, will the company have greater development. In all future work, we will devote ourselves to the promotion of the company's products, and we can do some publicity activities, such as the promotion of high-end residential areas, which is in line with the principle of cost saving.
Second, an overview of product channel expansion
Ran a lot of channels, hospitals, supermarkets, health clubs, gift companies, pharmacies and so on. In the past, the company only involved in the development of health care products in pharmacies, and rarely involved in hospitals, fitness clubs, gift companies and other channels. After nearly a month and a half of expansion, I broadened my horizons, learned more about the sales channels of health food, contacted the bosses of some companies and expanded my knowledge. At the same time, I also realize that some channels are difficult to develop at present, such as drugstore channels. Most pharmacies have low prices of health food, which are supported by advertisements. Without support, it is difficult to produce sales in pharmacies. Because most hospitals can only prescribe prescription drugs, and there are restrictions on policies and systems, it is difficult for hospitals to make breakthroughs at present. The consumers of fitness clubs have high purchasing power and are suitable for the sales of company products. They have been to many health centers. At present, they have cooperated with a massage health center and will continue to do this work in the later period. Gift company has a wide range of customers, high-end and low-end gifts have markets, wide demand and flexible cooperation methods, so it is also suitable for the sales expansion of the company's products. In the future, we will focus on this aspect, and the work direction will change from comprehensive expansion to key expansion. Combine the characteristics of the company's products, run more channels suitable for the company's products, and strive for breakthroughs in these areas, "less detours."
3. Understand the corporate culture of the company
I always think that the corporate culture and management of a company are very important. Since I entered the company, I have been very quiet at work in the morning. Everyone is doing their own thing, no chatting, no idle play, colleagues are very practical, easy to get along with, and the atmosphere is very harmonious. But at the same time, I feel that there is too little communication between management and employees, and I hope to get more communication and criticism to help correct my work and self-deficiency.
Four: my strengths and weaknesses in my work.
Because I have been engaged in conference marketing of health food for three years before, and I have also worked as the store manager and regional sales manager of health nutrition specialty store in Deweikang Bioengineering Co., Ltd., the company attaches great importance to training and learning, so I have accumulated some sales of health food. I worked in Deweikang for half a year, never being late or leaving early, and worked as a miner. I strictly abide by the company's rules and regulations, attach importance to the relationship between colleagues, do not discuss the right and wrong between the company and colleagues, safeguard the company's image, especially abide by the company's financial system, and do not be greedy for things that do not belong to me. I am concerned about the improvement of my own ability. I have a suitable platform to play my strengths, but at the same time I also have many shortcomings:
1. I feel that my professional knowledge is not perfect and I am not good at it, so I will read more books about Gastrodia elata and Dendrobium in the future.
2. The knowledge of marketing and management is far from enough, so we should strengthen our study in this field in the future.
3. Improve their own business level, be familiar with the work flow of each position, and improve their ability to find, analyze and solve problems.
Cultivate the habit of summarizing frequently, summarize daily, weekly and monthly, find out your own shortcomings, improve work efficiency and performance through improved methods, and improve negotiation skills, management ability, professional knowledge and execution. In short, I will devote myself to learning, summarizing and improving in the future.
Five: Some suggestions
1. Because there is no perfect product information to visit customers at present, it is not conducive to the development of the work, so it is recommended to make simple and clear product information in time.
2. Communication between departments, more communication between leaders and employees, so as to learn more about the company, planning, and the shortcomings of their recent work.
Six: the direction of future efforts
I applied for the position of regional sales manager and engaged in the following work:
1. I will strive to improve my quality, improve my professional knowledge and learn marketing management knowledge. With familiar professional knowledge, you can persuade customer service, learn more marketing management knowledge, learn more about the operation, objectives, performance management, social responsibility and primary functions of the enterprise, and actively pay attention to training your eloquence, adaptability, coordination, organization and leadership.
2. A large number of targeted product sales expansion, temporarily abandon some infeasible channels such as pharmacies, focus on expanding feasible channels such as gift companies, and adopt effective methods to increase sales.
3. Improve work execution, carry out the work arranged by superiors, and pay attention to practical work.
4. Establish database marketing, obtain more high-quality customer resources, pay attention to the pre-sale, in-sale and after-sale services of products, and improve service quality.
5. Have a deeper understanding of the company's corporate culture, work together, improve work efficiency and performance, and build an excellent regional sales team.
6. Have a deeper understanding of the market situation of products. Only by mastering more accurate and timely information can we grasp the market and increase sales.
You take it to your own company.