1, the store manager should cultivate the quality of shop assistants.
If you want to do big business, you must be willing to do it yourself, so you need a good shop assistant to help you. Establish friendly relations with customers and help promote them-try to make every guest who comes over, whether they spend or not, become their friends.
But this requires the owner to have certain language skills, and can quickly build trust with customers, so that friends around him can come together when necessary. A little welfare is enough. The greed of human nature is far more than coupons that cannot be used today.
2. Learn to build a reputation with integrity.
If you want to do business for a long time, you need businessmen to establish a reputation of integrity, bring genuine products to every customer, and give back to customers with quality services. In this way, the reputation of the store will only get better and better, and it is easy to become a century-old shop. Is this shop afraid of no customers? Many customers will definitely come back!
3. Marketing activities must not be too complicated.
Do activities simply and rudely, once a month. Don't do it once a month, so that customers don't feel cheap at all. As long as your spending is worthwhile, do a few small activities every month to give back to customers. This is the best effect, so that customers have the impression of consumption and are willing to come to your home at the beginning or end of each month to "take advantage".
In fact, the process of opening a shop and doing business is a great test of personal ability. If you want to do a good job in business, you need to master the skills of opening a store. From attracting customers, to promoting activities, to restocking, you need a lot of knowledge and ability to sell goods by all means.