Aunt Shanghai is a new brand of tea, which belongs to Shanghai Zhen Jing Industrial Co., Ltd. The brand is positioned as "fashionable tea comes from Shanghai" and focuses on providing new ready-made tea for young consumers.

Shanghai auntie marketing password

Create cereal tea categories and form differentiated brand recognition;

Different from other milk tea brands, Aunt Shanghai's core competitiveness is-not just "milk tea".

When milk tea and blood glutinous rice are mixed together, milk, tea and rice suddenly merge into a wonderful fragrance, which makes people feel mellow and delicious. When the glass bottomed out, it almost felt full-cheap, full, cooked now, without creamer, pigment or additives, which is absolutely unprecedented.

"Five grains" represent "health" and "health preservation" in the eyes of consumers, which is very in line with the needs of current consumers. After several years of painstaking research and development, now cooking five-grain tea has become the core explosive product of Shanghai Auntie.

Positioning the mid-end, paying attention to cost performance, direct selling+joining to play the sinking market;

Compared with first-tier cities, consumers in third-and fourth-tier cities have lower purchasing power, but most tea brands are concentrated in bustling metropolises, and small cities have less competitive pressure and broader development space.

At the same time, in order to accelerate the speed of entering the market, Auntie Shanghai has adopted a two-line development model of "direct selling+joining", which can not only reduce the financial pressure and improve the anti-risk ability through joining, but also ensure the tonality of the brand, not limited to the problem of chaotic management, resulting in the loss of users.

From a single explosive product to brand positioning, build and develop a moat;

Aunt Shanghai recently launched "Fashion Tea, Originated in Shanghai" slogan, and launched the hand-painted image of little aunt, which was updated in store display design, product packaging, marketing activities and other aspects to convey healthy, delicious, fashionable and modern brand value to consumers.