Some things are planned and publicized, and some things happen naturally. There are many factors contributing to whether a pedicure shop is well-known, but the most important thing is its news value. News is usually a cycle of fixed topics, such as political events, current affairs news, customer consumption trends, celebrity gossip, health and environmental protection. It is important to connect your pedicure shop with these news events and expand the exposure of the pedicure shop. In fact, the promotion methods of pedicure shops are endless. The design and management of pedicure shops are good materials. The key is to connect these materials with the target media. From pedicure industry magazines to radio, television, internet and building advertisements, every media unit has its own interests and should study them well. Here are some topics that can attract media attention: 1. How does the design of your pedicure shop integrate into the local culture and corporate culture? What are the local elements in the service project? How does the pedicure shop make use of the surrounding scenery? 2. Consumer groups. Who is your client? Is it business leisure, personal leisure, white-collar workers or mass consumption? What is the new trend? What is the most popular nursing program for customers with different consumption levels? 3. Service items. What is the signature service of pedicure shop? Have you introduced any new services or technologies? What is the most popular service item? Why? Will they change with the seasons? Step 4 cook. Are the catering products in your pedicure shop low in fat and calories? What are the most popular dishes and drinks? Why? Will the TV life column be interested in introducing it? 5, nursing supplies. What kind of nursing products does your pedicure shop use? Is it made of natural materials? How do they echo the main body of pedicure? What are the most popular products for female guests and male guests? Will there be one in other pedicure shops? 6. Promotional activities. What is your upcoming promotion? Is there a package service for special customer groups? Are there any special packages during the festival? 7. Main nursing services. What are your three main massage services? What are their characteristics and benefits to consumers? 8. Management/employees. What is the professional background of pedicure manager? Have you ever won an honor in the industry? 9. Promotional materials/pictures. Have the promotional materials and pictures of your pedicure shop been updated? Are these pictures typical? Can you reflect the characteristic services, facilities and environment of your pedicure shop? It is very important to choose the cooperation time with the media, and try to connect with the current hot topics. Be creative when planning activities and promoting themes. Consider how to participate in community, celebrity or public affairs, which are all topics of interest to the media. Pictures and video materials are also very effective tools, so we should make full use of them. It is necessary to provide factual and valuable news in order to establish a good relationship with the media. If a pedicure shop wants to be successful in publicity, it should not only contact the external media, but also do some internal publicity methods: 1. To establish your own pedicure enterprise website, you should have a large number of high-quality pictures to introduce pedicure projects, activities, layout, environment and package projects, and it is best to have the function of online appointment. 2. Make invitations or cards for pedicure shops.