In 20 15, Tongrentang announced the launch of the first online health tea, which was sold on major e-commerce platforms such as JD.COM Mall Kai, Tmall, 1, JD.COM and Amazon.

In terms of efficacy, the labels of "keeping healthy" and "staying up late" accurately capture the pain points of a new generation of young consumers, alleviating the health anxiety of young people, while the efficacy of "lowering three highs" firmly grasps the market of middle-aged and elderly people.

In the past few years, the sales concentration of small-packaged tea head brands has been on the rise, especially the former 10 brand, mainly because the market share of new consumer brands such as small pot tea and Richard tea is increasing, and the market share of small-packaged tea of traditional brand Tongrentang is also increasing.