The whole life cycle of salon activities can be divided into prophase, metaphase and anaphase according to time. In these three stages, the work done is different, and the content also has its own emphasis. Overall planning in the early stage, re-implementation in the middle stage and local transformation in the later stage.

The key points to be noted in the early stage are:

1, how to determine the goals and expectations: first, you should understand what goals such activities can achieve, and second, what needs these goals are based on.

2. Activity types and forms: Activity types, including online activities and offline activities; Activities can be divided into two forms: sponsorship and co-sponsorship.

3, talk about the choice of partners: big coffee, enterprises that match their own products, enterprises that can talk about dry goods, and cooperative enterprises with specialties.

4. Determine the basic information of the activity: theme, time, place and activity process.

5. Registration channels and contents: In addition to the company's own WeChat and Weibo, the registration channels can also rely on some excellent third-party platforms: Active Bank. Theoretically, there are many platforms to choose from, but it is best to have only one platform to facilitate statistics and evaluation of the effect. The activity bank is a good choice, with a large platform traffic and a large number of users. It provides all-round activity services including event venue reservation, event release, registration promotion, check-in and ticket inspection.

The key points to pay attention to in the medium term are:

1, set the time node of each work: determine the time of the speaker and the theme of the speech; Time to provide PPT materials for the speech; The final determination time of the speech place; The email notification time of the audience; The short message notification time of the audience; The material supply time of the speaking partner; The completion time of the activity preview; ……

2. Preparation of materials and gifts: promotional materials for yourself and your friends, including leaflets, brochures and Yi Labao, should be prepared in advance.

3. Venue maps, routes and guides

4. Determination of sign-in and shorthand

The key points to pay attention to in the later period are:

1, promotion channels and promotion schedule

2. Each project team should supervise the implementation and optimization iteration according to the schedule.