I still remember that when I first entered the American industry, a unique shop tour process attracted and retained almost all the terminal guests who entered the store (unless I came in to learn from my peers in the name of "understanding", I know that these are not superficial efforts, and learning from each other is also conducive to the benign development of the big environment). So, in a very short time, I absorbed 20 in a newly established store.

In the later market franchisee service, I also tried to bring this method into the franchisee's storefront process, especially in the past two years, I have clearly explained many benefits of "showing customers around" to franchisees, but I found that it has little effect in the market.

In my opinion, this is a very important store image sales process. Therefore, calm down and write down these contents, hoping to play a little supporting role for franchisees or peers who read this article.

Of course, before sharing specific practices, it must be said that the important factor for this measure to be put in place and achieve results is that the person in charge must pay enough attention to it and stick to it!

On this basis, it is difficult to achieve the following unsuccessful.

At the beginning of the "Show the Guests" process, all team members must understand the following points:

1, why do you want to do "show the guests around"

2. Why do you want to set up the "show the guests around" process like this?

3. Why do you ask everyone to speak with the same caliber?

4. What are the criteria for the "show guests around" process?

5. If we don't do this process, what will our losses be?

6. What are the benefits of doing this process well for our individuals and teams?

Clearly and collectively agree with the contents of the first part above. After the leaders prepare the contents and words, they need to make clear the following parts:

1. What is the sales volume of each part visited (room layout, project area, instruments, publicity column, photo wall, achievement comparison, operation room, material room, reception area, staff area) ...)

2. What content must be explained in place (for example, the story behind the object, the production process, the choice of one in a million ...)

3. What you don't need to talk about, let the visitors compare, think and understand for themselves (for example, when you don't need to talk about "you need …" to compare the results).

4. For different guests, the focus of the explanation is different (for example, for guests with insufficient trust, we need to introduce more about our relevant history and customer reputation cases ...)

5. According to the needs of beauty salons' phased operation, the key points and tactics of bringing guests can be appropriately adjusted. The tactics of bringing guests can be divided into regular content and specific content. (such as the orientation of decoration style or the introduction of regular areas and service features, etc., belong to the "regular visit content"; The arrangement or display of staged promotion activities belongs to "specific visit content". )

To achieve the above two parts, the next step is the training and assessment of all staff. Only through in-place training and strict assessment can we truly achieve accurate replication. And ensure that everyone "speaks the same language", not according to their own understanding, there is no standard description.

This is also an important link that many franchise stores are difficult to implement. Many bosses prefer to let employees spend time and energy to learn the sales skills of products or projects, but ignore that a very important part of confidence comes from "confidence in the team" before building confidence in product sales.

Therefore, it takes time and energy to do the training and assessment of "showing tourists around". If you can really understand the truth of "sharpening the knife without cutting the wood by mistake" and have the concept and thinking of benign development, you are willing to invest in this point. (In fact, this part of the investment does not necessarily take up a lot of time, but it needs to be carried out in an orderly manner. For example, you can do it by choosing the morning meeting twice a week, which takes about 10 minutes respectively. )

In the process of store operation, especially online sales, it can never replace the service industry with humanistic care characteristics. As long as you persist in everything, you can see the rainbow after the wind and rain.

For customers, persistence means being able to stand the test and be trustworthy.

For "showing guests around", persistence is to constantly influence and guide customers and strengthen our trustworthy information, thus adding points to trust.

Just like the sunshine in spring is the most lethal, unlike the sunshine in summer, which can quickly tan the skin, it can restore the whiteness of the skin after several times of sun exposure. However, the sunshine in spring can easily burn the skin and become the real culprit of skin spots and photoaging.

This is a slowly infiltrating force, which makes it deeply rooted.

And effectively adhere to the implementation and execution of the in-store process of "showing customers around", customers' cognition of beauty salons will be deeply rooted in their brains through continuous guidance and personal experience, until they are deeply recognized and leave an indelible mark.

The result of persistent implementation must be "continuous optimization".

We all know the implementation rules of PDCA cycle-planning, execution, inspection and optimization. Every "optimization" is to improve the "planning" and "execution" better, continue to "check" the optimized process, and naturally enter the continuous cycle of "PDCA" execution.

In this process of continuous optimization ~

Whether it is the speech itself or the starting point of editing the speech;

Whether it is the process of "showing guests around" itself or the intention of process design;

Whether it is the performance of team members in the implementation process or the performance opportunities created by leaders for everyone;

Whether it is the benign feedback from customers or everyone's willingness to do better. ......

These will push everyone in a store to make the service more and more intimate and more in place.

Because from the beginning, the process of "showing guests around" has been unanimously recognized by everyone-up and down the same desire!

Then, everyone wants to establish a professional image in front of customers-unity of knowledge and practice, keeping promises.

Therefore, "showing customers around" is not so much the workflow of the store as the commitment of a team leader to customers again and again. After this voluntary commitment, everyone is more willing to do what he says. After receiving the continuous support and requirements of the leaders, everyone can stimulate their inner passion more and more through this work, realize their value more effectively, and create a win-win situation with * * * *.