First, the future development of the sales channels of the cosmetics industry should be a three-legged situation of specialty stores, large department stores and large supermarkets. The counters of department stores attract some high-consumption groups to sell products in exchange for profits. If cosmetics stores want to operate successfully, they must take a differentiated route, have a distinct business philosophy, be small and refined, and provide more intimate services to customers.

Two, a single brand of cosmetics stores, generally in the form of franchise chain, by the brand owner authorized you to sell their products in the local area or provide customers with corresponding services. Franchise stores generally have a higher safety factor, and brands directly supply you, eliminating intermediate links. You don't have to worry about fake goods, parallel imports and insufficient supply, but brands may have higher requirements for franchisees and slightly higher investment.

Third, the location of the store can refer to the following contents: 1, the local bustling business block, the area frequented and consumed by fashion girls. 2. Large and medium-sized communities with dense personnel and mature residential quarters. 3. High-end office buildings and trade buildings.

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