Poisoned rice, lean meat, gutter oil, melamine? People pay more and more attention to food safety after the media constantly broke out the problem food. Many consumers began to actively seek safe and reliable food sources. They even go to the suburbs to buy fresh food, buy a large number of free-range eggs in the suburbs and pick fresh vegetables and fruits to ensure the safety of their families.
Eco-farm experience store is produced under this background? A new vegetable management model has emerged quietly. Fresh vegetables are ordered, distributed and supervised from the farm to the dining table, so that people can eat safe vegetables without going out.
At present, people pay more and more attention to food safety. Photo by Wang Wangwang)
Eat safe food at home.
? As long as the food is safe and reliable, it doesn't matter whether we eat safely or expensively. ? Ms. Li in Fuzhou is very concerned about food safety and often has a headache about how to buy safe and healthy food. In fact, with the improvement of living standards, many people, especially some families with better economic conditions, will have the same heart as Ms. Li? I hope to eat safe and secure all-natural food.
People want to eat safe and secure food, and the community experience store of Guyang Alpine Ecological Farm in a certain district of Fuzhou came into being on this basis. ? Our vegetables are all planted on ancient ocean mountains, irrigated by natural mountain spring water, artificially weeded, without herbicides, repelled by bionic technology and natural biological chain. ? A salesperson told reporters that the vegetables in the store are natural and pollution-free organic foods.
? Our experience store also has very intimate service. Fruits and vegetables can be ordered for home delivery, or they can be checked for pesticide residues on the spot when they are bought in the store. And members can go to our planting base in person and experience farming life. If members are willing to contract a piece of land, they can also supervise the whole planting process of their own exclusive farm at any time through the network. ? Introduction by sales staff, We save the cost of middlemen, and the vegetables are produced and sold by ourselves, and the price is similar to that of ordinary vegetables. ?
During the interview, the reporter learned that the price of pollution-free vegetables sold in supermarkets is two to three times that of ordinary vegetables, and the supply of this alpine ecological agricultural products specialty store is all packaged and distributed by the head office from Gu Shan, Minqing, which saves unnecessary transit fees and operating expenses, making the sales price lower than that of pollution-free vegetables sold in supermarkets.
It is understood that at present, pollution-free vegetables in Fuzhou market are generally only sold in supermarkets, and the number of eco-farm experience stores experienced by community models is still relatively small. The person in charge of the above-mentioned eco-farm experience store said that it is still in the exploration stage and will continue to update its featured services and expand its market share in the future.
Suitable for middle and high-end communities
? Our stores are mainly in high-end communities. ? The above-mentioned sales staff said that this kind of original ecological agricultural specialty store only opens communities, and agricultural and sideline products are directly distributed from farms to customers. At the same time, operators also adjust the products planted in each season according to the needs of consumers, and operators achieve the goal of zero distance with consumers through various interactions. ? If consumers are interested, they can also contract a certain area of land as an exclusive farm for several households or a community. In this way, operators can share the operating costs with consumers, and consumers can also eat safe agricultural and sideline products without going out. ?
According to industry insiders, this new vegetable business model is popular in Beijing, Shanghai and other places, and it is more appropriate to open franchise stores in communities with more than 600 households. This kind of residential area has a large consumption base and many potential customers, especially in some high-end residential areas. Most of the residents are senior white-collar workers with relatively high income, which requires higher food safety. At the same time, these consumers are usually very busy, ordering products by phone and delivering them to their homes.
It is worth noting that a few years ago, Chaoda and other companies tried to operate pollution-free vegetable franchise stores, but they all ended in failure. Experts believe that this is because the overall price of pollution-free vegetables is high, many consumers can't afford it, and the groups with higher incomes rarely have time to visit vegetable shops. Most of them choose to go to the supermarket once a week to purchase, which leads to the poor operation of pollution-free vegetable franchise stores and can only choose to enter the supermarket.
Therefore, experts suggest that before investors join the original ecological farm store, they need to conduct market research first, and under the guidance of relevant people, find large mid-to high-end communities and determine the scale of their potential customers; In addition, when opening a store, operators can publicize by giving away goods in advance to let residents know about the products; At the same time, high-quality and distinctive supporting services are also its magic weapon.
In particular, it is necessary to remind operators that they must ensure that the food they sell is safe and healthy all-natural organic food. At present, it is difficult to distinguish the authenticity of organic food in the domestic market, and some unscrupulous traders take this opportunity to pass ordinary vegetables off as organic vegetables, losing the trust of consumers. Therefore, in the organic vegetable market with extremely asymmetric information, operators will get huge returns if they can highlight themselves with effective quality signals.
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Foshan: Vegetable specialty stores are cheaper than the market 1 yuan/kg.
The reporter came to the pollution-free vegetable stall in Litang, Hui Jing New Town, and found that many citizens went to the stall to buy food. Litang? Pollution-free vegetables? Liang Daming, assistant manager of the cooperative, said that as long as the cabbage sold in this store is 3.5 yuan/kg, all homogeneous products are cheaper than the market average 1 yuan, and the daily sales volume 1 10,000? 2000 Jin. According to the statistics of Foshan Agriculture Bureau, as of the end of June this year, the whole city? Agricultural super docking? The pilot unit has supplied goods to the docking supermarket with a total sales of more than 6.8 million yuan.
? Company+farmers? This model sells at least 1000 kg every day.
Liang Daming said that Gaoming Yangmei Litang Vegetable Professional Cooperative belongs to the pilot unit of agricultural supermarket docking and is self-produced and self-sold. What mode is this? Company+farmers? The cooperative was established in April 2008, with an area of about 700 mu and 5/kloc-0 members. The reporter was informed that Litang pollution-free vegetables passed the pollution-free production certification in 2008.
? This is a specialty store. The price of Chinese cabbage here is 3.5 yuan. All homogeneous products are cheaper than the average market price 1 yuan, and the daily sales volume is about 1000 to 2000 Jin. ? Liang Daming said that Litang Cooperative is also a self-operated wholesaler, and the difference between them is returned to farmers in the form of dividends. After deducting the cost, 40% of the money earned by the cooperative's vegetable planting is reserved for the cooperative's operating expenses, and 60% is distributed to farmers. ? However, the fruits and vegetables here are not transported to Chancheng by car every day, and the loss during transportation should also be taken into account. After all, fruits and vegetables were harvested at 2 am, set off from Gaoming Litang Base at 5: 30, and arrived at Litang Store in the labor market station at 7: 00. ? However, Liang Daming said that Fiona Fang, the vegetable planting base in Litang, is four kilometers away, and there is no pollution. All vegetables are irrigated with farmyard manure and mountain spring water. If farmers find that vegetables can be harvested, relevant experts will test them, and if they pass the test, they can be harvested, and if they fail, they will all be destroyed.
It is understood that Litang Vegetable Professional Cooperative currently has two specialty stores in Gaoming and 20 specialty stores in Chancheng. In addition, there are more than 50 direct stores and 5 independent stores in Chencun Town, Shunde District.
It is understood that there are currently 5 1 franchisees in the cooperative, which are composed of local and foreign farmers. Before the establishment of cooperatives, the average annual income of farmers was over 70,000. Now the annual income of each farmer is 1 10000 to 13000. Liang Daming said that this model has proved to be very good in actual inspection.
Except? Company+farmers? In addition to the agricultural super-docking model, is Foshan still implementing it? Enterprises+cooperatives+farmers? Operation mode. Foshan Li Dalong Vegetable Planting Co., Ltd., which has a vegetable planting area of more than 3,000 mu, adopts this operation mode. ;