Brand moral: Be the best fashion glasses brand in China, and combine glasses with fashion perfectly.
Glasses, once an important tool to assist eyesight, are gradually becoming an indispensable accessory for fashion modeling. The unique design, the breakthrough of traditional materials and the pursuit of perfect details all reflect Mu Jiushi's insistence on "lasting quality and perfect manufacturing technology". Seeing the essence of things through phenomena is not only to use glasses to assist vision, but also to call on young people to see things clearly with their own cognition.
Second, the historical information and ownership of the brand Mu 90. Wood (bamboo and wood are basic materials) Nine (lasting quality) Ten (perfect workmanship), Wood 90, the profound meaning contained in the brand name.
The idea of conveying love (affection) through products is Mu Jiushi's creative principle. Only in this way can the product have higher vitality. For glasses, an accessory that has been transformed from an important tool to assist vision into a fashion ornament, seeing the inner essence of things through phenomena is Mu Jiushi's understanding of glasses and helps people see important objects other than things.
The unique plate type, the breakthrough to the traditional plate, and the unobstructed details all reflect Mu Jiushi's understanding of "lasting quality and perfect workmanship", which is not as simple as a LOGO. Mu Jiushi team always believes that there is no perfection, only more beauty. On the way from 9: 00 to 10: 00, we all slipped quietly.
Third, the development process of Yuanzu Yuanzu Food Co., Ltd.
Development history and characteristic stories
Since the early successful research and development of "Japanese sesame cake" and "ice cream sesame cake" caused a market boom, Yuanzu has continuously brought many new ideas and shocks to consumers with innovative new products. Whether it is the concept of "health" put forward for the first time, or the launch of new products different from the traditional ones in various festivals, such as "Dragon Dumplings" and "Xiayu" on the Dragon Boat Festival; "Japanese rice cake" in the Spring Festival,
"smart rice cake"; "Yuanzu Snow Cake" in Mid-Autumn Festival; Or Yuanzu.
Japanese moon gift box and Yuanzu Japanese wedding cake are all wonderful masterpieces of Yuanzu fruit making on this food creation road.
Yuanzu's fruit-making style is "exquisite" and "Japanese", which combines the design of Japanese traditional and modern elements. Under the principle of nature and health, the culture of cake food has been fully brought into play.
Product features/main products
Since 1980, the first "exquisite hemp shop" in Taiwan Province Province was established, Yuanzuguo has always adhered to the brand spirit of art and creativity. In addition to the exquisite sense of Japanese style, it pays more attention to the ultimate expression of quality and taste. Yuanzu also devoted himself to the research and development of various products, and constantly introduced various creative and novel cakes and delicacies.
Enterprise marketing concept and success factors
Yuanzu fruit making not only inherited the essence of China's beauty, but also blended with Japanese delicacies, creating new food culture and New Year's gifts. It can be said that Yuan Zu Zhi Guo was a famous gourmet with exquisite gifts. Under the concept of continuous improvement, Yuanzu aimed at creating exquisite food culture, and pursued higher quality and connotation in addition to developing more diverse and richer new products.
With years of experience in fruit production, Yuanzu also conducted technical exchanges with the United States, Japan and other countries to achieve better results. In addition to introducing foreign advanced production management technology, we also employ skilled Japanese chefs to select the best fillings and refine them into various classic cuisines. Actively research and develop "Japanese-style foreign fruits" as the business concept, and establish the style of a new kingdom of Japanese cakes in Taiwan Province Province. And actively develop Japanese cakes that are more suitable for China's population and have the concept of health preservation. And make more exquisite quality and packaging for each product. Through careful planning and safe and hygienic quality control, fresh and exquisite cakes will be delivered to every consumer.
(Source: Taoyuan County Industrial and Commercial Development Bureau released the story of Taoyuan famous brand)
Fourth, the development history of micro-needle cosmetic surgery in Korea ◆ The rise of micro-needle cosmetic surgery has solved the century-long problem in the field of medical beauty!
In the 265438+20th century, the medical field is facing a new problem: how to deliver drugs to the parts that need correct treatment, so as to maximize the curative effect. The beauty industry is also facing the same problem. Why are some so-called high-tech nanotechnology, first-class raw materials, expensive beauty creams and creams not as effective as expected? Therefore, in recent years, the research on transdermal drug delivery, transdermal absorption and sustained release has been unprecedentedly active in academic circles. Genetic biological cosmetics can recombine and repair skin cells, but how to transport these components to the needed parts of the skin and affect cell metabolism has become a difficult problem for genetic biological cosmetics.
The stratum corneum is the strongest protective layer on the skin surface, and it is also the main obstacle for the nutrients in general beauty products not to reach the bottom layer of the skin. The medical profession is also constantly looking for new ways to make beauty and anti-aging nutrients penetrate into the stratum corneum and directly enter all layers of the skin to produce effects. Many beauty instruments in the market try to enhance the ability of nutrients to pass through the stratum corneum through ultrasonic medium frequency direct current; However, the effect is still not significant, and long-term use of this technology will also lead to large pores.
Seven reasons for micro-acupuncture therapy
Products are pure, safe and trustworthy;
The course of treatment is fast and effective, green and beautiful;
Taking poison and inducing poison have dual effects, one step at a time;
Exclusive personal musical instrument, unprecedented;
Keywords beauty care upgrade, needleless beauty,
Different age designs, one * * *;
International authoritative quality, safe to use.
Ten characteristics of micro-acupuncture therapy
1. Don't destroy the integrity of skin structure;
2. Gradually remove deep toxins and wastes from the skin;
3. Establish a large number of skin microchannels to deliver basic beauty products; (It only takes 5 minutes to make more than 10,000 micropores);
4. Directly deliver the required active ingredients to the best absorption position of the skin; The unique nano-composite biological factor has clear purpose and remarkable effect, and the component permeability of the product is hundreds of thousands of times higher than that of ordinary beauty products;
5.*** Self-healing ability of skin, promoting skin metabolism and keeping skin elastic and beautiful;
6. Activate cells, repair damaged tissues, directly participate in cell metabolism, and achieve the effects of wrinkle removal, lifting, whitening and anti-aging;
7. Unique bioactive ingredients, enhance cellular immunity, slow down skin aging and stay young for a long time;
8. Use the natural healing ability of the wound to induce the nutrition and collagen growth of the skin itself;
9. No side effects, significant curative effect, safety and reliability, simple operation and no trauma, also known as "beauty lunch break";
10. Safe and natural, easy and simple, and instantly see the changes of skin.
5. The more detailed the history of Genoa, the better. Genoa is an ancient city with a long history. As early as before the city was built in ancient Rome, Ligurians had already lived there, and their life center was Genoa. During the Second Punic War, Genoa was loyal to Rome, while other northern Ligurians and Celts were loyal to Carthage. After the war, the port of Genoa fell out of favor, and everyone turned to Nova Wada Sabatiya near Savoy.
During the Middle Ages, Genoa gradually prospered through the Crusades and established an independent and powerful maritime republic, which was as famous as Venice, Pisa and amalfi. The Republic of Genoa extends from Genoa today to Liguria and Piedmont today. She has several colonies along the Mediterranean coast, located in the Middle East, the Black Sea, Sicily, Sardinia and North Africa. In the most prosperous period, Genoa completely controlled the whole of tyrrhenian sea, including Corsica, west of the Italian peninsula. There was a fierce power and economic struggle with Venice in the past, and then it gradually declined. At that time, it still managed to maintain its economic status as one of the European metropolises. By the beginning of19th century, the expansion of Napoleon made Genoa a part of the French Empire. 18 15 years, according to the Vienna Treaty, Genoa's territory except Corsica was ceded to the Kingdom of Sardinia, and later the Italian peninsula was unified with the Kingdom of Sardinia and became a part of the Kingdom of Italy.
Genoa 1493:
A more detailed introduction can be found at the following website:
Vi. History of Swatch Group As a model of Swiss famous watches, Swatch has the youthful power of world famous watches.
Swatch watches, with fashionable and colorful colors, lively design and subversive shape, are ticking forward with the rhythm of modern life. Before Swatch, no popular brand made such achievements: in a very short time, it occupied the hearts of fans around the world and gained a firm foothold; In addition to maintaining the existing layout, it will continue to extend to other fields.
It's no secret why Swatch succeeded: Swatch is more than a watch that shows time. Swatch, the "S" in its name not only represents its origin in Switzerland, but also contains the meaning of "stopwatch", that is, people can own two or more watches at the same time as fashion.
Swatch is not only a new type of high-quality watch, but also brings people a brand-new concept: the watch is no longer just an expensive luxury and a simple timing tool, but a "fashion to wear on the wrist". In the mid-1970s, the Swiss watch industry went downhill and fell into crisis, and the situation seemed to go from bad to worse.
The unemployment rate in the watch industry is as high as 12%. This business crisis has had an equally significant impact on Switzerland's two largest watch groups-Swiss Watch Group and SSIH Group.
1984, the two companies merged to form SMH. After more than ten years' efforts, SMH has successfully achieved a great transformation.
199 1 year, SMH group produced 80 million watches and other timepieces. In 1992, this number increased to nearly 1 100 million. In terms of sales, Switzerland's share in the world watch market has risen to an ideal 53% (with a total value of 7.4 billion Swiss francs), and the upward trend continues.
In order to regain the previous market share in sales volume, the strategy is to completely change the use of plastics and other artificial materials as watch materials. As early as 1976, ASUAG company had produced the thinnest quartz watch meat in the world, with a thickness of only 3.7 mm, and named it Flatline. The women's version launched the following year was only 3. 1 mm, making the whole watch only 6 to 8 mm thick.
ASUAG's next goal is to develop watches with a thickness of only two millimeters. As a result, they suffered from delirium, which set a world record: only 0.98 mm thick.
Its secret is to simplify the structure of the watch, which is no longer divided into three parts: case, bottom plate and inlay plate. Instead, the case and the inlaid plate are integrated, and the needle is inlaid from above, and finally only the time with a thickness of 0.24 mm is inlaid. The leaders of ASUAG saw that delirium, a concept of simplified structure, was promising, so they ordered a cheap version of delirium, made of plastic.
This anniversary is 19791October 9. The whole development process is like a race. The gunfire started at 1979 and reached the end three years later. Finally, a waterproof, shockproof and accurate plastic watch came out. And the price is cheap, it can be produced in large quantities, and there are many colorful colors to choose from.
To win customers, it is not enough to rely solely on the quality of watches, but also attractive: fresh, interesting, bold in design, low in price, high-tech charm and innovative spirit. A marketer recalled: "The first batch of samples were black, and the volume was very small, which was not beautiful at all."
They only use the code name "ordinary people". At that time, no one thought that they would have such great development potential.
In the past, ETASA, which was in charge of research and development, focused on production, so when the decision-making committee of ASUAG/SSIH decided to let ETA market Swatch on its own according to Heyek's suggestion, the leaders of this development plan met unprecedented challenges. The concept of plastic watches was so revolutionary that the traditional distribution channels of the watch industry at that time were unacceptable.
In order to popularize it, you must use some imagination. The leaders in charge of Swatch know that they can't put Swatch on the market and wait for the public to accept it.
To maintain low-cost mass production, there must be strong market demand. So they decided to package Swatch into a unique and attractive product: funny shape, clever design, special name and high-profile image, which can experience different trends without fading.
198 1 summer, it was finally named swatch. This is the concept of an advertising company in new york: it emphasizes that it is a Swiss product and its function is decoration.
As one of Swatch's advertisements said: [You have a second house, why don't you buy a second watch? ] The original temporary name was "S'watch" (that is, secondwatch), and later a marketing consultant changed it to Swatch. The real turning point was the year of 1984.
Every model launched that year abandoned the old model and replaced it with an ingenious name. This fully shows Swatch's positive, personalized and advancing with the times, thus hitting the target customers in one fell swoop.
This magical equation finally worked. There are many aphorisms to describe Swatch, such as: [Swatch's only constant is that it is constantly changing! For example, the trend with driving force.
Two new series are launched in the market every year, and 70 designs are selected from 500 designs for production. They are interpreters of the times, messengers of the times, and magicians with unique opinions.
At first, the location of Swatch was [the second table], and the result became the first table, the second table, the third table … and finally the collection table. Swatch, this idea has a life of its own.
This name seems to have a kind of magic, which can make the product turn stone into gold. Swatch is a watch belonging to this era: it represents the fashion of life, free time and relaxed indulgence.
The trend is constantly changing, but Swatch is more popular than before. 1999 At the beginning of this year, SMH Group was renamed Swatch.