Soft writing refers to finding the point of convergence between products and articles, and opinion writing simply expounds one's own views.
Probably because of the recent research on copywriting. For a product, as long as you find the right entry point, you can successfully complete a copy.
For example, if I want to write a copy of a health pot, I must first let the user know what benefits she can bring by owning this health pot. The biggest function of the health pot is to make tea. Drinking tea often can keep her in a good mood.
The beginning can be the change brought by a long-term tea drinker, which can be described from the aspects of skin condition, figure and vitality, so that girls who don't have an incubator feel that they may need one.
When she realizes that she needs a health pot, she may not buy it. She doesn't know how to use it. She can list the usage scenes of the health pot and briefly introduce which teas have what effect.
When she knows how to use it, she may not buy it. After all, there are many kinds of health pots on the market, so it is necessary to highlight where this health pot is better than other pots, whether it is more unique in shape, more comprehensive in effect or the most cost-effective. In short, we must find a point to make users feel that the money is worth it.
After completing the above three points, the user may be a little tempted, but she may not buy it right away. Need to give her a reason to buy now, whether there is any promotion or extra reward now, etc.
When writing an opinion article, we should express our views on a certain point of view and a series of cases to support this point of view, but the accumulation of cases can not be taken out for a while, and it needs to be done in a long-term and planned way to find relevant information under the same topic.
Relatively speaking, I think soft writing is easier to write by hand.