Hello, Mr. Zhang, I'm glad you can take this new business course? I want to ask you a few questions about the column "Interview Leads the New Era". First of all, the first question is, what is the original intention and idea of our school to change the trinity into the quaternity this time?
A: In fact, the transition from trinity to quaternity is based on the needs of school orientation and talent training objectives. As we all know, the orientation of our school is the business school of information industry, which trains the leaders of the future social backbone, that is, the middle and senior managers of small and medium-sized enterprises in the information industry. Information Business School means that our school is a business school as a whole, that is to say, our school is a professional cluster with business education as the core and information industry as the characteristic. There must be a motive behind the trinity's transformation into trinity. If we want to be a business school, it means that our business education must be very important, because only in this way can we realize the strategic transformation, which means that we are not cultivating purely technical talents like cyit, nor purely managerial talents like chongqing technology and business university. What we do is integration and intersection, and it is also a subdivision-the cultivation of information industry management talents. Only in this way can we be different and achieve overtaking in corners with differentiated development. So what should we do? First, all students in the school should take business classes, learn basic management and operation modes, and cultivate business thinking and ability; Secondly, there are many majors in information industry in our school. Students should have basic technical knowledge and skills, such as communication engineering, big data, Internet of Things, etc. However, we should also realize that these majors are not strictly for training technical talents. For example, if you study software engineering, you don't need to be a pure technician. Our talent training goal is to train management talents. This explanation is that the development direction of a large number of enterprises in the information industry is to learn by doing. You have a certain technical foundation, and at the same time, you have business thinking, leadership and broad vision. But these thinking and abilities should be cultivated through continuous training. Perfect education and general education are training platforms, which will train everyone's comprehensive quality.
Q: The school is positioned as a business school in the information industry, our college is positioned as a supplier of new business courses in the information industry, and our students are positioned as leaders of the backbone of the information industry. How do these three things combine and cooperate?
A: What is the relationship between the three? This thing is actually a logical system, that is, you can think about it. The school is an information industry business school, which means that there are a large number of information industry professional clusters with business education as the core. If all the students in our school want to study business, who will provide it? This is the Refined Business School. So we made a leadership course package, which is now called three plus one course. Many students in the business school may not know it, but many students in other secondary colleges may know it, because it has been opened now. Three plus one is the three core functional sections of an enterprise, corresponding to three compulsory courses of human resource management, marketing and financial management, and then choose one of the four courses of management, investment and financing management, organizational behavior and current affairs advertising. Therefore, at present, in order to coordinate with the positioning of this information industry business school, we upgrade the "three plus one" course to "six plus two". Now this course is still in preparation. What do you mean by "six plus two"? We have six compulsory courses and two elective courses. On the basis of the original "three plus one", it is to highlight the four-in-one of our school and take business education as the core. The original four courses can't highlight this importance. For all the students in our school, we provide necessary business thinking training courses to become excellent leaders. For example, the core courses are: information economics, enterprise strategic management in the Internet age, business ethics and law, which are all macro courses; Human resource management, financial management, brand management and marketing in the Internet age, organizational behavior, online advertising and investment and financing management are all functional courses. Besides these courses, we also have MBA management cases in the information industry. From the curriculum, it can be guaranteed that all our professional students can realize that our school is a school with business education as its core, and their orientation is to become the backbone leader of the future social information industry. And through the integration of "business+perfection+general knowledge+specialty", they already have the basic quality and potential to become middle and high-level managers.
Q: At present, most students don't understand our new orientation-new business. How can teachers let students know more about new business?
A: The new business is a concept corresponding to the traditional business, and it is a business education model that meets the needs of economic and social development. Traditional business is to cultivate "commercial and technical talents". For example, if you study financial management, you will define yourself as a financial technology employee from the day you study financial management. If you study human resource management, you are a professional technician in human resources. However, with the progress of the times, only paying attention to financial knowledge or human resource management knowledge itself cannot solve the problem. First, you have to understand the development of the industry to do a good job in finance and human resources, because each industry is developing rapidly and has its own characteristics. Need to know the current situation of industry development? What is the current competitive situation in the international and domestic markets? Therefore, the first feature of the new business is its industry background, which is very different from all walks of life, especially the impact of the information industry. Internet companies and new media companies have challenged the professional education of traditional business. The second is cross-border. As a financial person or HR, do you need to know about production? Need to know about marketing? The biggest problem for people trained by traditional business is that everyone does their own thing. Many enterprises are facing this problem, and the gap between these departments is very large. This means that our major must be comprehensive, such as understanding company strategy, production and market. The third is called innovation, which means doing innovative education. Innovation means coping with constant changes. For example, some industries have disappeared and their majors have changed. For example, there was such a major five years ago, which was very popular, but this year he may suddenly "die". For example, some time ago, the communication engineering major of Zhejiang University was exposed on the Internet. Zhejiang University is famous all over the country. Theoretically, his major in communication engineering should not be bad, but his major stopped recruiting. Zhejiang University is a first-class university in China. He may find that there are many similar majors in China, and he may be at a disadvantage in the competition. This major will be saturated in the future, and he may not do it. Then it is possible to set up artificial intelligence colleges, big data and cloud computing. And you will find that in fact, the profession is constantly updated and iterated. Traditional business can't solve this problem, so many people only learn a little technical knowledge and will be eliminated in the future if they don't update it. And the new business of the information industry, the general direction, you know, it will maintain continuous innovation, its iteration is also fast, and it is closely combined with innovation and entrepreneurship. As for how teachers let students know about new business subjects? As a matter of fact, the teachers in our business school have been trying new information industry business courses all semester. After the four-in-one talent training mode came out this year, we have been constantly strengthening the teaching staff and learning more about the background knowledge of the information industry since this semester. We also invited professors from the School of Communication Engineering to give us lectures. We also asked teachers to increase the cases of enterprise management in the information industry and increase the transmission of background knowledge in industries and interdisciplinary subjects. In addition, it is to strengthen actual combat. Teachers should "walk" more and participate more, as you may have realized. This semester, our teachers participated in many successful activities, including business education activities. Many of the instructors behind them are our business teachers, because the teachers have professional knowledge, but the students' professional knowledge is not enough. Everyone has the enthusiasm for activities, and through activities again and again, students are constantly feeling new. Maybe the teachers we contact will integrate projects into the classroom in the future, and they will help you in the course or in daily teaching by combining some of your projects. Students can learn both theory and operation. Many teachers are also conveying the "four in one" to students, including some ideas of new business courses in the information industry. There must be a process in the follow-up, not to say that it will be effective immediately, but it must be a process of gradual adaptation.
Q: What do you think of our lecture forums and leadership workshops for college students, so that students can learn more knowledge?
A: Let's put it this way, these projects are not only aimed at business school students, but also at the whole school, because our current position is a new business subject in the information industry. Therefore, under such a position, in addition to traditional teaching, our business school actually needs to have unique projects to open students' eyes and feel the characteristics and charm of business education. For example, we opened a special lecture hall on business ethics. At present, people from well-known domestic enterprises in Sichuan and Chongqing are mainly invited, such as middle and senior managers, such as department managers, directors and some entrepreneurs. Master Classroom is now a first-class management consulting company in China, such as Huaxia Cornerstone and Peking University Horizon. We ask their executives to provide us with business-related professional knowledge and industry or enterprise management experience. Besides, we also matched some other projects, such as we have a special library. This is the only professional business library in the school at present. Then, on the basis of the business library, we also do business reading meetings every month. We have a group of teachers who like reading very much, and then many students also like reading very much. We will do that kind of special reading meeting, for example, this month we will discuss the commercial war TV series "Heaven". Last month, our sharing theme was "Hello Interviewer", and we shared issues such as workplace etiquette and interview skills. Then what we did last month was "How to read a book", including sharing some reading methods or skills. Teachers interact with classmates. Let's communicate together. At present, the leadership workshop has been incorporated into the Youth Horse Project and provided some training for hundreds of student cadres in business schools. In fact, one of the main purposes of this workshop in the future is to provide a large number of student cadres with some leadership or management skills or professional knowledge through discussion, so that everyone can learn to deal with some problems encountered in the team. For example, some technical problems of the team or conceptual problems. When you form a team, such as a department, as a minister or leader, how should you improve your leadership quality? So now we actually want to do it through business schools first, and then we can promote it to schools later. Everyone needs these things. Therefore, through this set of supporting projects, everyone can expand their professional knowledge and improve their management ability or business thinking in this system.
Q: So in the face of new changes, what attitude should students take to welcome the arrival of new business subjects and how to learn new business knowledge better? Can you provide some methods for students?
A: I think that is to say, the premise of learning new things is to open our hearts first. When I was working for a teacher this semester, I also mentioned a working culture. I mentioned three "openness", the first is openness, the second is development, and the third is happiness. The first thing to do is to open your eyes. You have to open your eyes, which means you have to learn to accept new things. This is likely to happen when school starts. For example, our new teacher said something wrong and did something wrong, and our old teacher should learn to accept him. I think people must have an open mind at work. Everyone is young, and young people are bound to make mistakes. That's your experience, so young teachers should also accept the advice and help of old teachers. If you want to broaden your horizons, it means that you have to touch many new things, see the world outside your major, and touch various fields, such as politics, economy, history, literature and so on. The second is called capacity development. If you want to improve your ability and make yourself better, the premise is to constantly temper yourself. If you don't constantly temper yourself, how can you develop? Every year in the third year of high school, I will talk about several key words in my lectures: read more, walk more and make more friends. If you read more books, you will meet many experts. If you do more things, you will meet that kind of awesome team. Read business-related magazines and books in the last two years, and you can have a dialogue with the trends in the last two years. After reading the classics of enterprise management, you can talk to the master; Then if you read some "leisure books" again, you can talk to your heart and feel that your daily life is still interesting, then the first thing to say is to read more books. The second thing I said was to call for more walking. What do you mean by walking more? You have to do it. Have you experienced the four sections of the perfect education system in our school? Why do you want to do more? Our teachers also face this problem. Many of them are from campus to campus. After graduating from university, I immediately came to the Mobile Institute to teach, so I have no experience. They are very rigid in class. Those who talk about theory have no actual combat experience. So now I'm just pushing that our teachers should go out to work. For example, if an entrepreneur comes to give a lecture, I will invite teachers to listen. There are often entrepreneurs outside to engage in exchanges, and we also have a large number of students who have graduated, so we can exchange more experiences. Otherwise, the first thing is that the teacher can't bring it or the students just stay in school to study. In fact, this is contrary to the purpose of business education, and business is a very practical thing. It will always be a practical thing. We can't stay in school every day, turn a deaf ear to things outside the window and concentrate on reading sage books. The third is to make more friends. This is to make more friends and make more friends in the business world. Confucius said, those who benefit have three friends, friends who are straightforward, friends who forgive, and friends who listen more. The friends you make should be honest, right? You should have a broad vision. Your vision, your ability and your heart will be improved with your friends. There is a popular saying on the Internet that if you want to see a person, you should go and see his best friend. As I said, the ability development I just said is to do more things like this, and your ability will be improved. Read more books and communicate with friends, and your ability will be improved. Finally, why are you happy? That is, for example, your vision is broadened, your ability is improved and developed, and finally you call life happy. You know, whether a person studies hard or does his job well, everything he does is to make you feel happy in life. I hope that the students we train will be happy people in the future, people who can live a life, what is a happy person, and happy people will definitely find their own strengths. What kind of talents mentioned in Aristotle's Ethics are happy is to find their prosperity, just like a tree. That English word is called prosperity, right? It means that you find your own prosperity, your own specialty, and you will be very happy if you can do it to the extreme. Therefore, I hope that students in our school can find their own advantages and strengths through a series of perfect projects and general education in our school. Why do we have 100 clubs and thousands of activities that actually give us many choices? Why? If you are good at sports, you can play your strengths in sports and find your sense of accomplishment and happiness; If you write well, you can exert yourself in writing and find happiness. I also hope that our new business class can give students a pair of wings. For example, a classmate who loves sports can not only find happiness in school, but also run sports or products or organize sports business activities when he is old. When art students reach a certain age, they can take the team to do art transactions without doing art design; Students engaged in engineering, R&D, or network development, when the 30-year-old bottleneck is popular in our Internet, no longer specialize in technology, so they use business thinking or skills to do management work, do market work, or start their own businesses. This is the future development path of our classmates.
Q: The school has always stressed that we are cultivating leading figures in the backbone of the information industry. How many students do you think will become the backbone leaders after graduation from our school? How long does it usually take from graduation to becoming a leader?
A: I can't say the exact time. I can only give an example. First of all, our school cultivates a person's comprehensive quality. This comprehensive quality, such as the four-in-one-business+perfection+general knowledge+major, has been acquired by many students after the experience. The professional skills I just mentioned may be eliminated in a few years, but a person's comprehensive quality will not be eliminated. For example, your reading and writing skills can be used for a lifetime; Another example is your ability to host and speak, which can also be used for a lifetime; For example, your project planning skills, teamwork, conflict management and leadership skills can also be used for a lifetime. Therefore, on this basis, if this classmate is in his own job and in this department, he will soon show different from other colleagues. For example, last year, many exchange students came back and told me: after I went to that department, I found that when our company was going to hold activities, I planned activities better than them. Why, because during my college years, I planned dozens of activities, so I felt relaxed, while others could only watch; For example, there is another classmate who is now working in Taohuayuan, Youyang, Chongqing. After that classmate went, he temporarily replaced the tour guide. Because his writing and planning are ok, he changed the speech of this scenic spot. After the change, everyone felt that the speech was particularly good. Then, he went to train the tour guide. Although he was not a tour guide, he was soon discovered by the leaders and became the youngest salesman because of his good writing and planning. You know, he is a middle-level manager of a group company, and he will find it very important for a person to have a perfect education at work. A person who can coordinate the relationship between all parties and create unique value for this enterprise or this department will certainly develop well. Many students in our school have this comprehensive quality, and they will find that when a person has these qualities, he will be in the enterprise, and as long as he works normally, he will stand out quickly. I made a rough statistic. I built a group with hundreds of senior sisters, and I probably searched it. Many people worked as foundations for one or two years, as directors for three years, and became department managers in four or five years. Recently, a marketing director of Kingdee Company came to communicate that one of your apprentices graduated from marketing and became a big account manager in Chongqing Branch. Then he told me that his current position is equivalent to a department manager, and his annual salary should be above 400,000. In our group, there are a large number of supervisors, a large number of department managers, some directors and some entrepreneurs. You will find that they are not only very quick in management, but also very good at starting businesses. For example, the Institute of Mobile Communications has our own publications, such as the school newspaper; Hechuan Mobile Company has its own internal publications; An enterprise in Hechuan, slightly larger, has its own internal publications and its own publicity system. It's easy to get started when you have the opportunity to go, and you can stand out from the crowd. In fact, students like your school's primary school team have increased their life choices through planning, writing and teamwork.
Q: Five-force model: It aims to train business school teachers to be perfect teachers, including professionalism, creativity, social skills, integration and influence. How do you think these "five forces" can play a better role?
A: This is also an idea I mentioned when I started school. Specialization means that teachers should innovate a distinctive course. A teacher wants to be a famous teacher. How do you evaluate him? He must have his own very unique course. You usually evaluate a teacher. Generally speaking, the teacher is very good in class and everything is very good. For example, I took a leadership course, and then I formed a group. Now I am still sending messages in the group, and they are having a heated discussion here. Because he is interested in this course, he can inspire many new ideas. When students evaluate a teacher, they must think that the teacher is very professional. If the teacher is unprofessional, it will be difficult to convince the public. Teachers should be professional, and the courses they teach must be constantly innovative. So now our business courses are positioned as the perfect new business courses in the information industry, which means that our business courses should be integrated with the perfect general education and the information industry. For example, in the process of human resource management, we should explore the differences between the human resource management of information industry enterprises and that of traditional enterprises. For example, we have teachers now, and they are beginning to pay attention to them. What's the difference between our Internet company and its human resource management? What is the difference between our artificial intelligence enterprise and some of our small Internet companies? In this process, you should not only integrate into the background of information industry. In some cases of small and medium-sized enterprises, you must integrate some perfect basic knowledge, do some ideological and political education in class, and give students some guidance in moral quality and business ethics, so that you can educate and teach and cultivate excellent human resource management talents. Teaching is like this. As a teacher, he must be able to innovate a special course, which is called concentration and skill. The second force is creativity. What do you mean? That is, you should attend a perfect education to stimulate your imagination. For example, our business teacher asked for a lecture. Our teacher is there and he can get professional advice. At the same time, teachers can learn about students' professional deficiencies through satisfactory activities, so as to turn professional knowledge and skills into creative projects. Then the third and fourth are social power and integration. Make friends with a group of business people. If business teachers don't have one or two business friends outside, they can't communicate with each other. We can do theoretical teaching, but at the same time we should have a lot of practical experience and ideas. For example, our marketing teacher can talk about the basic knowledge of advertising, and at the same time we can integrate the resources on campus. For example, if a school wants to make a poster and promote a new media, it must have a set of ideas. In addition to planning by yourself, please ask friends from advertising companies to provide some ideas to help with advertising planning. I am now urging our teachers to go out and make more corporate friends, and then have the opportunity to take a temporary job, take the professional qualification examination and become a double-qualified teacher. The last influence is that teachers should cultivate fans. A teacher without fans is a professional tragedy. Why can I keep teaching for so long? Because a large number of students give me positive feedback, in fact, teachers are eager for their students to develop better and better. A classmate who taught before chatted with me and said, "Teacher, look at the students you teach." I said: this is the responsibility of being a teacher. Every student should be different. If they are all the same, it is the sorrow of society and his own. I met another classmate during the Spring Festival this year. He told me that after five years in prison, he finally knew that people should do something serious in this life. I said that you are finally alive, not bad. I watched him drive back to Chongqing with his wife and children, and now he is doing a little business, which is not bad. The advantage of teachers having fans is that you won't get old easily, because our fans are all young people, which can make you feel infinite vitality. They are constantly changing and growing. A few years after graduation, many students changed from an employee to a supervisor, then to a manager and then to a director. Hearing this, you will find that all your previous efforts are valuable. Last time I interviewed Beishan Academy, I talked about impressive students. After the video broadcast, several graduating students sent me messages saying that I will work hard and I won't let you down. One of the students said: although I am still not good in many aspects, we will remember what you said in class: be a good person. Another classmate said that because she took my human resources management class and fell in love with the profession of human resources, she really became the manager of this profession. She sent me a message telling me that the future is definitely my pride! How about this situation? This is a process of constant interaction and encouragement between teachers and students. We will find that the teacher can receive a lot of positive information through these fans, and he will let you find a sense of professional accomplishment, which will become your "internal motivation" for continuous progress.
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(Written by: "School Puppy" Magazine Creation Studio Shooting: Adult Children)