Xiaohongshu is a representative product of social e-commerce, with young women as the backbone of consumer users, and the group after 90 s and 95 s is the most active. Planting grass in Xiaohongshu involves many fields such as wearing, beauty, tourism, food store, home, learning dry goods and so on. Before operating Xiaohongshu to plant grass, you need to find your favorite or good fields. After determining our own content field, we can search the popular notes in the field, collect other interesting contents of users in the comment area of these explosive articles, then screen out those unsatisfied needs, and finally list the topics and hot words that can be made. We can also pay attention to our own bloggers in the same field, analyze their advantages and reasons for popularity, and then follow the above steps to accumulate our own question bank. We should also pay more attention to the hot topics on the platform, and the topics that meet the positioning of our own accounts should be integrated into the creation of notes, so that there will be heat. And you need to position yourself according to your own content and continue to output relevant original high-quality notes. So how to plant grass in 2023? How to create high-quality notes on the little red book of planting grass? We say that we should start with the following aspects: title, cover picture, keywords, content, content release arrangement of Xiaohongshu's notes on planting grass: 1, note title: the title is the most important in the notes, and a good title determines the click rate of users! The title of Little Red Book "Planting Grass" should be controlled to about 20 words as far as possible. At the same time, the title should directly highlight the key points of the theme and emphasize what value it can bring to users. You can also add interjections to the topic appropriately. For the naming principles of titles, there are generally the following methods: 1) Set suspense to arouse users' curiosity. For example: a quick whitening method! ! Before going to bed, novices deserve it! 2) Emphasize the effect and highlight the pain points of users: 3 minutes of aerobics, actually lost weight in one month 10 kg! ! 3) The label is in front to attract people's attention. For example: explosion whitening essence collection! ! Strength recommendation &; Personal evaluation! 4) Enlarge KOL/ star effect: Yang Mi with the same paragraph/Yang Mi teaches skin care by hand. Of course, notes should not have titles, and titles that are inconsistent with the contents of the notes will only lower the score of the notes and drop the powder. 2. Cover creation: The picture style in Little Red Book "Notes on Planting Grass" should be consistent with the cover, followed by the picture order and text introduction order. With originality? Green? Print the picture, and then add appropriate labels according to the content to supplement the picture information and increase the exposure. The cover is as important as the title. Because the cover of the little red book's cursive notes occupies a large area, the first thing users see when browsing information is the cover. If your cover is not prominent enough and attractive enough, the probability of users clicking to view your notes will be very small. 3. Create explosions: content is the key. Grasping these dimensions, the higher the probability of stepping on the recommendation mechanism. The first skill to create explosive content is to select the scarce content under the big theme. If your notes are labeled as "scarce" by the system, no matter how exquisite your materials are, there is a great chance that they will explode. To create a little red book and careless notes, in addition to the important value of the material, the more important thing is the saturation of the content. Saturation here is defined as a clear explanation of the content. The maximum number of words in Xiaohongshu cursive notes is 1000. Personally, I think that at least 500 words of written notes can be called saturation, and the content should bring practical value to users. 4. Content release: Choose peak hours, such as 7:50-8:30 in the morning, around noon 12- 13:30, around afternoon 18, and around 20-22 in the evening, which are all peak periods of traffic fluctuation. Adhere to the above, continue to output, and increase the stickiness of fans. Specifically, we can do some release tests according to product categories and crowd schedules to find the best release time of products and get the maximum traffic. 5. Fan growth: Get customers through content, generate public opinion content, and promote more fan interaction. The recommendation mechanism of Xiaohongshu is very similar to Tik Tok, which is based on the principle of "users pay attention to content". Fan interaction is very important, because every interaction of fans can prompt the system to recommend your notes to more users. The higher the content that can bring practical value to fans, the higher the favorite degree of collection; At the same time, we should master the content skills and stimulate the interactivity of fan comments. For example, let fans ask you for something; The second skill is to make seemingly "imperfect content", which causes controversy and reminders from fans; In addition, it can also be a controversial topic, which leads to comments from everyone. To tell the truth, the comment area of each content is the most exciting, and naturally enough people can watch it. Of course, according to your own content and skills, you can choose whether to take notes in writing or video on the platform of Little Red Book and Grass Planting. There is a degree of assurance and planning here. In addition, we should be familiar with the new platform regulations as soon as possible, and get better platform resource recommendation and cooperation. The above is our experience sharing in making notes on planting grass in Little Red Book.