With the development of health care industry, many small and medium-sized health centers have appeared in the market. How to stand out among a bunch of homogeneous health centers has become the primary problem for entrepreneurs.

Small and medium-sized hospitals can only improve their competitiveness in technology and service. Generally speaking, the health pavilion at this stage must first follow the principle of popularization and popularization, and everyone needs to be affordable. The second is characteristic management, which should have its own characteristic projects. Third, we should be able to meet the various needs of customers and attract customers. Fourth, we should not rest on our laurels. We must always pay attention to the market demand and introduce the latest instrument technology.

At present, many health centers have shortcomings such as technical hole, weak marketing and unbalanced cost structure. If you want to really do a good job in health pavilion, you must realize the following points.

0 1

The essence of health care industry is to provide technology.

According to the survey, at least 70% of customers choose the health pavilion for consumption because of the project product effect of the health pavilion, and only 90% because of decoration and convenient transportation. Most customers will change health centers because they are not satisfied with the service effect and quality.

To prevent technology hollowing out, we must ensure the effect of the project. If the project is not effective, customers will not come again. If the effect is obvious, it will naturally form a word of mouth and the business will get better and better. Pay attention to customer needs, do a good job in professional technology upgrading and technical services to meet customer needs, and the business will continue to grow. In the health care industry, professional skills and technology are the first, which is one of the core competitiveness of the store.

Good techniques and techniques are also important means to make your health center stand out. In addition to the structure of product projects, we should also do a good job in marketing promotion, just like Peter, the godfather of Silicon Valley Venture Capital. As Thiel said: Even if the products are not differentiated, superb sales and promotion can form a monopoly on their own, and vice versa. No matter how good the product is. Even if you can easily integrate into people's existing habits and let those who have tried fall in love at first sight, you must have a perfect promotion plan as the backing. ?

02

marketing promotion

One of the main sources of tourists is the marketing and promotion activities of stores. As I said before, whether online or offline, your publicity should be comprehensive. Good promotion and experience activities can bring good word-of-mouth and word-of-mouth to the store, which can eventually be transformed into performance.

03

product mix

What kind of product structure in your store will have what kind of customers. The project structure in the store determines the business scope and characteristics of the store, and determines the price and promotion strategy. Small and medium-sized shops have management methods for small and medium-sized shops. The most important product of a health pavilion is the representative product project, which is the most irreplaceable feature in your store. The target category can be professional technology or product project. A store must establish such representative projects so that customers can't live without you.

In addition to representative projects, some other projects should be appropriately added. According to their own strength and service nature, the layout must be clearly defined and the publicity should be focused. Make customers and stores form a close relationship and achieve the purpose of long-term customer lock-in.