Recently, it was reported that after comparative tests, it was found that more than 97% of brands such as Yanzhiwu, Tongrentang and Kangfulai were sugar water and thickener, and several tested instant rock candy bird's nests had almost no nutritional value, and the contents of sialic acid and protein were far less than those of eggs with 50 cents and milk with 2 dollars. When most consumers see this news, it is estimated that their hearts will collapse. In addition, Yanzhiwu also hired a big star Carina Lau as an endorsement, but there is a "trust crisis" behind the huge advertising expenses! What is the effect of instant bird's nest? Does the enterprise have "false propaganda"? Should artists be responsible for this? With a series of questions, I looked up the relevant materials.
Does the instant bird's nest have a cosmetic effect?
The Bird's Nest is the Bird's Nest in Jin Siyan. Swallows will mix saliva with feathers, branches, soil and other impurities to form a nest when building a nest. For a long time, people eat bird's nest because it contains two special nutrients: sialic acid and protein. Studies have shown that sialic acid in bird's nest can improve the memory of infants and has antiviral effect; Bird's nest protein belongs to collagen, which is considered by some people to have cosmetic effect.
Instant bird's nest is a kind of bird's nest processed by canned processing technology. In principle, it is still bird's nest, but the preservation form is different and the nutritional value has not changed much. In principle, the nutritional value of instant bird's nest is the same as that of bird's nest, because the raw material of instant bird's nest is bird's nest, but the production process is entrusted to the processing factory, so you can't be sure of the quality of the raw material processed into instant bird's nest, that is, you can't know whether the "bird's nest" bought at a high price is shredded or bird's nest, or even whether it contains bird's nest ingredients, maybe it's just similar in taste, which deceives a small white buyer who rarely eats how many bird's nests there are in a small bottle of Did you eat bird's nest or thick syrup? In addition, there is the problem of shelf life. Generally, the shelf life ranges from half a year to one year, and there will definitely be additives. In order to look thick, some merchants will also add thickeners to compress the nutrition of bird's nest itself in disguise.
Whether bird's nest is effective or not should be considered from two aspects: first, whether it contains effective ingredients: there are two kinds of ready-to-eat bird's nest on the market, one is liquid packaged bird's nest in supermarkets. The main function of this kind of products is to give gifts and save face, and the price is extremely expensive, but for preservation, there are preservatives, so the nutritional components are greatly reduced. Another kind of instant bird's nest is instant stewed bird's nest. Many bird's nest vendors stew the bird's nest and repackage it, which may be delivered to customers on the same day or within a few days. This shelf life is only a few days, so the quality of bird's nest will be better. Many of these ready-to-eat bird's nests on Taobao are factory-processed materials, and most of them are made of shredded swallows. The ones with good quality will use bird's nest or bird's nest (rarely), while shredded swallows are leftover from picking hair, with many impurities and many nutrients. Second, the content of active ingredients: look at conscience. If only 1g dried bird's nest is added, and the acid content of bird's nest is less than 10mg, then it is meaningless to eat it.
Is Yan Jia exaggerating?
As early as 20 1 1, 10,000 blood swallows were found to have exceeded the standard in Zhejiang market, causing great uproar and anxiety. Yanzhiwu Bird's Nest Chain, named by Zhejiang Industrial and Commercial Bureau, has asked all stores to remove blood swallows, but does not admit that its blood swallows have exceeded the standard of nitrite. "Bird's Nest House" insists that there is no industry standard for bird's nest in China at present, and it cannot be said that blood swallows "exceed the standard". After seven years, Yan Jia appeared in people's field of vision because more than 97% of the ready-to-eat rock candy bird's nest is sugar water.
Six mainstream brands of ready-to-eat rock candy bird's nest (Bailan's, Tongrentang, Yanzhiwu, Kangfulai, Leiyunshang and SHOYO's light oxygen and light swallow) bought in the market were tested. It was found that the contents of protein and sialic acid in the six kinds of ready-to-eat rock candy bird's nest were seriously reduced, and their nutritional value was greatly reduced. In protein, the average content of six products is only 0.48g/ bottle, less than1g. The highest content of Lei Yun is only 0.7 1 g/ bottle; The popular rouge dock and Tongrentang are 0.46g/ bottle and 0.67g/ bottle respectively; The old brand Brandon has the lowest content, only 0.25g/ bottle. Therefore, friends who want to supplement nutrition and even beauty with a bottle of instant bird's nest every day will die!
Yan Zhiwu replied: "The raw material of dried bird's nest used in its actual production is 1.25g/ bottle"; Judging from the "effect", it is difficult to achieve the so-called "health" and "beauty" effect with a bottle of instant bird's nest every day. Because the recommended dosage of Chinese medicine for bird's nest is generally about 4g, even if the average content is 1.37g/ bottle, you should eat at least 3 bottles at a time. But if you want to eat enough bird's nest and eat more bottles of instant bird's nest, it is actually not worth the loss, because the sugar inside is not low, consumers may become obese.
There is a "trust crisis" behind the huge advertising fee.
"My maintenance secret is 10,000 bird's nests every day. I only pick a bowl of swallows to eat bird's nest. " When Carina Lau, a famous star who is still beautiful in her fifties, said this sentence to you, it was very convincing. You might think, maybe Carina Lau and I are just a bowl of bird's nest. The above test results have shown that things are not as simple as you think. In other words, the slogan itself is suspected of exaggerating the effect. Then, should Ms. Carina Lau, the spokesperson with huge advertising expenses, be responsible for this?
The new advertising law promulgated on 20 15 stipulates that as long as the celebrity spokespersons are false advertisements, they will bear joint and several liability. According to the new advertising law, the industrial and commercial department can confiscate its illegal income and impose a fine of more than one time but less than two times its illegal income.
The so-called false advertising, in one case, refers to the content of the commodity propaganda does not conform to the objective facts of the commodity, and in another case, refers to the commodity propaganda that may make the propaganda object or the person affected by the propaganda have a wrong association with the real situation of the commodity, thus affecting their purchase decision. The contents of such advertisements are often exaggerated, inaccurate, vague and misleading. The specific manifestations are: stars make false propaganda in advertisements without personal experience, or exaggerate the effect even if they have experienced it, inducing consumers to buy, thus depriving consumers of the right to know and damaging consumers' rights and interests.
As a public figure and a star, I will not make a standard test of the quality of these products, but I will be responsible for my words and deeds and the impact. As a spokesman, exaggerating the function of commodities is an act of deceiving consumers. From the perspective of effectively curbing false advertisements that are still widespread at present, there is still room for further improvement in the threshold of responsibility.