Luo Yonghao, who has no money and just wants to make friends, joined the live broadcast with the goods. The Queen broadcast live with goods. She bought a rocket and sold 40 million bills with goods in history in a few seconds. Do you want to join the live broadcast? Do you want to be an anchor? Do you want to make friends?
As a novice anchor, as a small white interlaced like a mountain, can you emerge and rush out of your future?
So, how does a novice anchor attract the audience? For example: How to become a very popular online celebrity anchor? In fact, there are many themes in it. Today, Lao Yang will share with you: the method of novice live broadcast to improve popularity for your reference!
1, the new anchor should be interactive.
Everyone must know the word "interaction". How to achieve real interaction depends entirely on personal improvisation and reflection speed. Everyone should know that the anchor in each live broadcast room is either playing with himself or playing with music, and some anchors are singing. The fastest and most effective way to increase popularity is interaction.
2. As an anchor, there must be new breakthroughs every day.
First of all, if you want to steadily develop the popularity of your live broadcast room, you must have a qq group. Ten people join every day, so what you have to do tomorrow is to break through this 10 person. Everyone must know that the fan base is your real stable person, the stable person who watches the live broadcast, and the stable person I mentioned above.
3. Find the topic on the spot.
Have enough topics every day. Or some interesting, popular, some jokes to make the audience less boring. When the audience comes to your live broadcast room and sees the interaction between the atmosphere and the humor of the anchor, they naturally hope that someone will register an account and be willing to chat with you. Willing to watch your live broadcast, the biggest thing for the audience to watch the live broadcast is the sense of existence. If they have a sense of existence, they will naturally live here and cannot get rid of it.
4. Personalized language is needed during the live broadcast.
Everyone should have unique paragraphs and sentences. For example. Really? Who else? Everyone should know. Yes, some unique languages and sentences like this are more important. Not only for fun, but also in an emergency, when you really can't think of words, when you are poor, you can also use your sentences to talk about topics.
Skills and experience of novice live broadcast
Tip 1: Do a good job of content sharing during the live broadcast.
Because the novice anchor does not appear on the channel or the probability of appearing will be relatively small, the content accumulation in the early stage still depends on the anchor himself. At this time, content sharing is very important! First of all, you can share the preview of the live broadcast on your social networking site. Secondly, before the live broadcast officially starts, share the address of your live broadcast room, and more fans will come to see your live broadcast room, truly transform it into your live broadcast users and bring your sticky users.
Tip 2: Do a good job of content synchronization during live broadcast.
After the live broadcast is launched, it will be automatically synchronized to Weibo, so that your fans in Taobao can receive your live broadcast information at the first time. At the same time, the clever application of the function of sending messages to fans during live broadcast can also bring the right audience to your live broadcast room!
Tip 3: Do a good job of live content about guidance.
When launching live content, you must always pay attention to guiding the audience to pay attention to you, and at the same time pay attention to attracting the audience to become your fans with high-quality, interesting and vivid content. You know, live broadcast is a powerful interactive tool, so we must pay attention to and attach importance to the interaction between the two.
Today, Xiang Xiao shared with you some problems that novices should pay attention to when doing live broadcast, and how to position their own live broadcast style. Let's first study the characteristics of other people's live broadcasts and then analyze them together, and position our own product live broadcast style according to our own products, so as to better do our own live broadcast.
1. Live broadcast environment
The live broadcast environment should not be too casual. When we are doing live broadcast, our live broadcast environment should be related to our products as much as possible, which can better deepen the psychological impression of products on users! So as to improve the conversion rate and urge users to place orders. For example, fruit sellers can choose planting sites, seafood sellers can choose convincing environments such as seaside, fishing port and seafood market, cosmetics sellers can generally choose dressing tables and other scenes, and clothes and shoes sellers can choose warehouses, studios and other environments. These are all good choices. If the products are different, some friends can leave messages in the comment area.
2. Clothing image
Confirm the live broadcast environment, and then talk about the clothing image. Clothing is also suitable for live broadcast environment as far as possible, and the image of clothing should not be too casual. For example, at the fruit planting site, you can choose to wear the clothes of the growers and the clothes of the fruit farmers' bosses. Seafood sellers wear waterproof clothes for seafood, and you can choose better clothes for indoor live broadcast. Just wear simple clothes and try not to exaggerate.
3. Marketing stories
Bian Xiao watched many live anchors, and marketing words also played a very important role in our live broadcast. In many marketing cases, many companies and enterprises can sell their products well because of an advertising word, but when doing live broadcast, the first opening word often determines whether the user will stay, watch your live broadcast and listen to your live broadcast. Remember a golden word some time ago? "Come on, bro," because of this sentence, I became an online celebrity, and more and more people came here. How can business be bad for me? So when we want to do live broadcast, it is very important to think about the first sentence!
4. Products and after-sales service
In the process of live broadcast, it is also very important to highlight the introduction of products. If users are successfully retained by us, the most important thing is to rely on the attractiveness of products. Therefore, in the process of live broadcast, we must show the characteristics and advantages of the product. In addition to the advantages of the product, there is also the after-sales problem of the product, which is also a concern of many friends. Do a good job of after-sales according to the actual situation of products. As long as the after-sales guarantee is guaranteed, users will naturally place orders, right?