Membership card era from 2000 to 2005.

1. 1 pre-stored value activity shall prevail.

The cash collection mode of pre-stored value has a great influence on the trend of the whole industry, which leads operators to take how to collect money as their business model, while their control over technology research and development and quality begins to decline, and the industry begins to take marketing as the mainstream thought.

1.2 member room classification

In order to enable customers to buy higher-level membership cards, beauty salons began to attach importance to member rooms and made a fuss about the decoration and service facilities of member rooms. Some customers will buy this card to show their identity, but they also find that the room utilization rate is not high and the room difference is not big.

1.3 exclusive consultant system

In 2000, the beauty industry generally had low wages and sufficient labor advantages. At that time, sales and service were separated, forming a professional division of labor, which had a far-reaching impact on the whole industry. Many beauty salons made rapid progress at once, so families began to compete to turn excellent beauticians into full-time consultants. However, due to the lack of sales skills and professional ability, some shops have become strong buyers and strong sellers.

1.4 Specify the client system

In 2000, the beauty industry, like the pedicure industry, adopted the method of rotating cards, which is a fairer way for employees to be customers. However, because the characteristics of the beauty industry are different from pedicure, beauty is mainly based on the course of treatment, that is, someone needs to track the effect every time. However, the problem of card transfer is that the responsibility of after-sales service is unclear, which leads to poor management of customers by employees. Therefore, the appearance of the designated customer mechanism makes beauticians pay more attention to customers and improve their service enthusiasm.

1.5 big project medical beauty budding

The concept of plastic surgery has begun to be accepted by the society, but ordinary consumers are also worried about bad plastic surgery clinics that encounter medical disputes in the news. Therefore, consumers trust doctors introduced by acquaintances, which forms a huge business opportunity to run a good beauty salon for customers.

2

2005~20 10 ? Club times

2. 1 the beauty environment is upgraded, and large clubs are in power.

Due to the homogenization of projects, price wars prevail. In order to differentiate, the beauty industry began to pursue the standard of beauty salons, and began to invest in large clubs, regardless of decoration, to create a magnificent environment. Because of the improvement of environmental level, the consumption of big customers has also improved obviously, so the pursuit of ultimate management and service among big customers has become the mainstream of the industry.

2.2 outbreak of health care projects

Due to the increase of business area and the saturation of facial projects, beauty salons began to expand their business scope. Because the health care project is aimed at the body, it is a blank market for most beauty salons, so there is a great demand for good health care brands. Whoever can understand the cultivation of TCM health professionals will cooperate with beauty salons.

2.3 Project Packing

Because for manufacturers, in the case of lack of professional knowledge in beauty salons, they have to help beauty salons train good personnel to replace beauticians in sales, which leads to a sharp increase in service costs for manufacturers, and beauty salons cut corners on products, resulting in slow payment back by manufacturers. Therefore, manufacturers began to promote a set of boxes for one customer to prevent shopkeepers from cutting corners, but it also caused a sharp increase in the cost of beauty salons, which led to a higher demand for cash flow after the profit fell, leading to

three

20 1 1~20 15 high-tech era

3. 1 the rise of photoelectric projects

As the effect of face cream on customers' aging skin is becoming less and less obvious, the market began to demand high-end instruments to solve deep skin problems, so hot Maggie, ultrasonic scalpel, water needle and picosecond became popular in the market. Because of the technical content and high-tech topics, the price is highly speculated by the market, but with the popularity of the market, the price is becoming more and more reasonable.

3.2 The rise of O2O door-to-door beauty

The whole social environment began to explore internet plus's business model, and the beauty industry began to think about how to double its profits through the Internet because of the substantial increase in costs. After the first shot was fired, Beaver House began to provide on-site manicure services, and subsequent on-site beauty service apps similar to American Taoism have sprung up. However, after the market returns to rationality, it is found that this model can only supplement the existing beauty salon services, but cannot completely replace them. The reason is that the domestic environmental atmosphere and the safety of employees and customers have problems, so the market is now in a bubble.

3.3 The performance of cream declined.

Consumers began to pursue quick and effective solutions, and it was very time-consuming to insist on skin care in beauty salons for a long time. Therefore, the performance of professional nursing brands in the market began to plummet, and household items and masks became new favorites.

3.4 Standardization of medical beauty

As the beauty of life begins to decline, beauty salons must find new growth points of performance. Shops that had some scruples about medical beauty also began to vigorously develop this project. However, due to market chaos, the profit margin of medical beauty began to decline.

four

20 16~2020 Great Health Era

4. 1 Small-scale specialty store chain is the mainstream, and large-scale comprehensive stores show micro.

Due to the rising rental cost, it is difficult for large clubs to make a profit. In first-and second-tier cities, the mode of opening stores is mainly 100 ~ 300 square meters of small and medium-sized stores, with chain operation mode as the main mode. This requires beauty practitioners to have a good management level in brand management, standardized processes, talent replication, etc., so there are many operators in the market who join under the signboard of whole store output, but most of them still take the supply of products as their main profit point.

4.2 the rise of health management

Because the main customers of beauty salons are mostly after 70, these customers will move from 40 to 50, and the demand for beauty is gradually decreasing. Health, especially the prevention of sub-health or chronic diseases is the main demand, so health management has become the mainstream topic.

4.3 Regenerative medicine is in its infancy.

With the rise of biotechnology, beauty and health have been improved at the cellular level. At present, the market is in the primary stage, and it has not been popularized because of its high price and concept.

4.4 The second generation successors began to take over the baton.

Some operators in the beauty industry have reached the age of 60, and their children have reached the age of 30, and they have begun to take over the business at home. Some people call them the second generation of Americans. Most of these second generations have received higher education, and many of them came back from studying abroad. They have different views on the management of traditional beauty industry. Among them, the swan fairy tale in Fuzhou is the second generation of the United States, which once again changed the business model and is characterized by not selling. Beauticians are all college graduates, and the environment.

4.5 the rise of ERP system

There are more and more discussions about the application of big data in enterprises. The premise of beauty salons' de-chaining is to keep information flowing. Compared with the past, the acceptance of ERP software has become stronger, and the price of ERP has become more and more close to the people, so the speed of popularization is getting faster and faster.