China Rose Ancient Town was jointly built by China Yungu Science and Technology Group, Jinan Municipal Government and Pingyin County Government, supported by rose industry, with rose culture as the theme, featuring romantic vacation, relying on healthy living concepts such as ecological retro, low-carbon environmental protection, taking villagers and tourists as the main functions, and integrating romance, fashion, high-end, art and humanities. It is an ancient town with the most local cultural characteristics and local feelings.
As the core gathering area of the rose industry, the industrial base injects resources such as rose asset trading, spot trading, product research and development, O2O experience, warehousing and logistics to solve the practical problems of low-end (centralized planting and rough processing), short industrial chain and low added value of the rose industry, build a characteristic rose production base integrating production, circulation, trading, circulation and logistics, and promote financial capital, platform services, incubation and logistics.
Starting with the restoration of the form of the ancient town, with the rose style as the keynote and the "tourism+"industrial system as the support, we will build three functional areas: the style experience area, the leisure resort area and the ecological homestay area. The ancient town takes the amorous feelings and cultural experience as the main line, features ecological leisure, and gives consideration to the hotel's living function. Under the guidance of the guiding ideology of "seeing the mountains, seeing the water, and remembering the homesickness", it has been carefully built according to international standards, making it a world-class retro town with nostalgia and a sense of the times.