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3, it must be an original work, and the manuscript is excellent and the film is highly paid; Verified by readers' reports, China's DM media is still in its infancy, but in recent years, it has the advantages of strong pertinence, accurate delivery, fierce information offensive and free reading. The advantages of direct investment media are directional distribution, integration of media and commodity information, highly unified form and content and high reading rate. Readers (students) are recipients of commodity information. Direct advertising enriches the media level and plays a role in guiding and stimulating consumption. "Mangzhong" aims to provide all kinds of discount coupons and consumption information for college students and guide their consumption. Its unique market positioning will bring new market opportunities to major businesses.