In this era when the media is prevalent, Tik Tok, Aauto, Little Red Book, Bi Li, etc. Filled with our lives. It can be said that these apps occupy most of our lives. We will brush videos when we emo. I don't know what to eat, so I flipped through the recommendations. Take a look at the raiders before you travel, and watch the bloggers vividly operate their accounts. Do you also have the impulse to be a self-media? "Yes, but how to start?" "Come on. The dividend period from the media has passed, and it is too late to do it now. " "I'm not as good-looking as an online celebrity. Don't I have no chance if I don't want to appear in the camera? " "Every platform has its own algorithm. It's too difficult to shoot for a few days. " Perhaps this is the answer we hear the most. If you want to set up your own account in Xiaohongshu at this time, but you don't know how to start? Then let Xia Jiujiu's new book "Understanding Little Red Books in 5 Hours" help you! Teacher Xia Jiujiu came into contact with Xiaohongshu on 202 1, which increased by 240,000 from 0 to 6 months. Now she is both a media person and a consultant. She helps ordinary people realize their operations and also guides the transformation of enterprises. In the words of teacher Xia Jiujiu in the preface: "The media is really a huge lever and powerful weapon for ordinary people to realize the counterattack in life." In the process of operating the little red book, Ms. Xia Jiujiu also casually sent a circle of friends at the beginning, lazy to send a content to various platforms to "eat one more fish". She didn't spend much time on the little red book. Finally, she did it with her heart, took the time to study the characteristics of explosive notes and high-quality accounts, and finally found her own traffic password with a large number of works. Seeing this, does your heart boil with it? Still want to try to run a little red book and do your own accounts? So what should we do? In the book, teacher Xia Jiujiu provided a lot of dry goods for beginners like us. Starting from finding the right position and teaching step by step, it is really a nanny-level tutorial. If you are a blogger who already has his own little red book account and has been in business for a while, but it has not improved much, you may wish to read this book. You can check the contents of the book to fill in the vacancy, which may cause quite a stir. Here I will share some useful parts of my reading. I have carefully taken notes and marked them! First, self-positioning is accurate. In fact, positioning is what we call people's settings and labels for themselves. The most troublesome problem for beginners is that they don't know how to start and what kind of content to publish. So the book tells us that we must sort ourselves out and know ourselves before we can find a suitable position. Teacher Xia Jiujiu gave us a self-test canvas, a self-test question list and a SPRM model. In the book, teacher Xia Jiujiu added charts, and the template formula can easily bring us in, making it easier for us to label ourselves. Through a series of combing, find your own personal settings, then choose a good name, take a good portrait, write a good introduction, add a plus background picture, and finally improve the information. Let's live together! Second, the characteristics of explosive content When we find our own positioning and start to continuously output updates, what we care most about at this time is the reading, likes and collections of our own content. So how to make explosive content has become our most concerned thing at this stage. If you want to make explosive content, of course, you must understand the algorithm mechanism of the platform. What is the algorithm recommendation mechanism of Xiaohongshu? As can be seen from the chart in the book, homepage recommendation is the main traffic source of notes, but what is the mechanism of homepage recommendation? Calculated by click-through rate, broadcast completion rate and interaction rate. Of course, these indicators depend on the content. What are the characteristics of the explosion? First of all, we should have a user perspective, not send whatever we want. What do users need to create from their point of view? What do you like to watch? Secondly, is it interesting, informative, useful or powerful, and finally, is your content valuable? In fact, the value is consistent with the usefulness in the previous article. Whether it is practical value, information value or emotional value. At least one can be provided. After we understand the characteristics of the explosive content, don't blindly do it when doing topic selection and copywriting. It can be seen that the content of the explosion is not done casually. Teacher Xia Jiujiu also summarized the five elements of explosion notes: topic selection, cover and title, copywriting script, shooting and editing, and account operation. The first four are easy to understand. How to operate the last factor account? In fact, this factor also plays a decisive role in whether the released content can become an explosion. Third, the refined operation strategy As a novice, we always hope to increase the powder quickly, but blindly pursuing the powder increase is often counterproductive. We should make clear the purpose of powder raising, powder raising is the most important goal, and powder raising is only the process of achieving the goal. So we should manage our own accounts strategically. 1. Set phased goals: Set phased goals according to positioning and staffing, and adjust the goals through regular resale amount, realized amount and explosion amount. 2. Plan the topic and content of the account: make a suitable cycle to plan the topic, and continuously output dry goods and personal growth content that meet people's positioning. 3, set the update frequency: remember to fish for three days and dry the net for two days. The most basic measure for beginners is day shift. 4. Efficient output tools: store your own multiple-choice question bank, copy bank and music material bank. Don't always feel that you hate less when you use books. Be fully prepared for your own battlefield. In fact, this book is more like a reference book, just like a dictionary in the hands of primary school students. When you encounter a problem, you can check it at any time if you don't understand it, instead of putting it on the shelf after reading it. In the process of reading, we need to practice-adjust-practice again to form a closed-loop model in order to grow continuously. The great artist andy warhol once said, "In the future, everyone will have 15 minutes to become famous." Are you ready? The stage is in your hands, and you are the brightest star.