Article 1 of the beauty March 8th activity plan:
20__ year165438+1October 1 1 day
Active object:
Single new and old customers
Activity purpose:
1,165438+1October 1 1 is a festival for all single young friends. You might as well find your favorite person in the beauty salon's "Let's dance and take off our clothes".
2. If you want to get rid of Singles Day and let him/her see his/her beautiful side, you might as well let the beauty salon arm yourself, which means that the beauty salon team will carefully create your favorite makeup for you.
3. Beauty salons use Singles Day activities to stimulate the consumption of young men and women and improve the performance of beauty salons.
4. Further improve your brand awareness and increase the trust of customers.
Activity plan 1: "1 1 yuan deduction"
On the day of 1. activities, customers who hold "1 1 yuan deduction" can enjoy the care items designated by the beauty salon by paying 1 1 yuan.
2. All registered customers who participate in this activity can get small gifts prepared by the beauty salon.
Activity plan 2: Double 1 1 "naked" advertising competition plan
Content: The slogan of the activity is "If you love ta, say it out loud". During the activity, it is necessary to set up a naked confession link and invite female friends to take their favorite male friends to participate in the activity. By giving away beauty products, let female friends or male friends boldly express their love to the people they like.
Offer: You can get a gift package with a value of 1 100 yuan in the beauty salon if you express your success.
Note: such activities must be free, and beauty salons cannot charge any participation fees. And customers who successfully undress can receive small gifts from beauty salons, and other customers can receive samples provided by beauty salons.
Activity plan 3: personal tailor's charming woman creation plan
Content: Women are born to love beauty, and they all hope that they can become better and better, so as to attract the attention of the opposite sex. So just looking at this title, I believe many single customers have been moved. The way to carry out activities is very simple, that is, to carry out a discussion activity similar to fashion color matching with the theme of clothing collocation. There is no limit to the number of customers participating in the activity, as long as they come to our store for consumption. The content of the symposium revolves around fashion topics such as clothing, fashion and life makeup.
Offer: Free fashion matching for customers present, and invite professional makeup artists to create exquisite life makeup for customers.
Note: It is suggested to organize activities in the form of a small salon club, because more customers will participate.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity was published in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Beautiful March 8th Activity Scheme II Activity Theme: Come to "Yue Hui" on Tanabata!
Activity time:
Programme of activities:
1. During the promotion activities of beauty salons, all men who come into the store to buy products and projects for their wives (girlfriends) or accompany their wives (girlfriends) to do projects can get a bunch of flowers and a box of exquisite chocolates in the beauty salons.
2. During the promotion period, the Qixi romantic gift package was launched. All men can buy a special gift package worth 899 yuan in the beauty salon and give it to their wives (girlfriends). The Qixi romantic gift package includes a set of flowers, a bouquet of exquisite chocolates, and special product gift boxes for basic care items and body care items (greeting cards can be attached and delivered to designated places by special personnel).
During the promotion period of beauty salons, all customers who enter the store can enjoy a 15% discount.
4. Only on Tanabata, all customers who come into the store for consumption can speak out their love for each other loudly, and they will also receive a female private money and a bunch of roses.
Each couple will get two movie tickets when they go to the store to spend money on Valentine's Day.
6. During the promotion period of beauty salons, in-store members can enjoy a recharge discount, with 3,000 to 3,000, 5,000 to 50,000, and so on!
7. Customers who arrive at the store on Tanabata Day will receive a rose (until it is delivered), and all couples will receive a beautiful gift when they enter the store. In addition, from 9: 00 a.m. to 265438+ 0: 00 p.m., on the hour, our store will draw a lucky customer and give a beautiful mysterious gift.
The third activity theme of the beautiful March 8 activity plan: XX beauty salon will accompany you to spend the Double Eleven Singles Day.
Activity time: 20xx years165438+10.05-1.
Target audience: all new and old single customers.
Purpose of the activity: Singles' Day should of course let single customers enjoy the warmth and enthusiasm of beauty salons. It coincides with the late autumn season, and beauty salons can launch promotional items such as hydrating, anti-drying and repairing according to skin problems in autumn and winter, which are very popular among female friends. I hope I can build a harmonious and warm communication platform with my customers with the help of 20xx Double 1 1 Singles Day, and also bring more new friends to my beauty salon and improve its sales performance.
Activity content:
1. Members of beauty salons can get discounts and skin care experience coupons with their membership cards. If the score in the membership card reaches 500 points, you can experience a moisturizing and hydrating project in the store for free with your membership card.
2. Non-member customers who spend over 288 yuan in the store during the activity can enjoy a 28% discount directly, and give skin care samples provided by beauty salons.
Precautions for activities:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
March 8th Activity Plan 4 Activity Time:
20xx 1 65438+1October1.
Location:
Major direct sales stores in beauty salons
Active object:
All new and old single female customers
Activity purpose:
It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this event was released in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Activity content:
1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.
2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Beautiful March 8th Activity Procedure Chapter V Activity Purpose:
1, a stable old customer
2. Develop new customers
3. Improve the popularity of xx beauty salon in this area.
Activity requirements: Prepare 5000 RMB xx goods for the activity.
Activity time:
Activity flow:
1. Inviting guests: Please ask old customers to bring more than 2 friends.
Two. Meeting process: (18: 30 —— 2 1: 00)
The host declared the party open.
2) The beautician performed "Grateful Heart"
3) The boss's representative made a thank-you speech.
Third, promotional activities.
Fourth, the work that beauty salons must do
1. Accurately count the number of customers and issue invitations to ensure the number of participants (this work must be completed before 15, and the invitations will be issued during the day on 16 and 17).
2. Rent the venue (you can use the restaurant in the OK Hall, depending on the actual number of people) and arrange the venue (stereo, seats, fruit bowls, banners, balloons, etc.). ) and prepare fruits, cakes and prizes.
Attachment: Who will the prize be given to:
1, 20xx, the two friends with the highest annual consumption support are worth 200~300 yuan (on-site award).
2. New and old customers will give a gift worth 5~ 10 yuan (pick it up at the beauty salon within three days after the meeting).
3. Print the 1 1 activity and distribute the activity schedule on the spot.
4. The boss prepares the speech (mainly thanks, which can be listed, such as establishing a good relationship with those guests, sharing it with everyone, and getting familiar with the speech).
5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss, mainly talking about the beauty salon's good service, good product effect, good boss, favorite beautician, and the happiness he gets in the beauty salon, so he must go to the meeting).
6. Send invitations to guests.
7. Arrange the sign-in book at the meeting site, and assign a special person to be responsible for signing in and taking photos.
8. When the promotion activities are announced in the meeting, look for childcare and pay the deposit on the spot to generate ready-made consumption.
9. Ensure that goods, gifts and other items are in place in time. Beauty salon promotion marketing beauty salon promotion marketing
To make a promotion plan, we must first make clear the objectives and confirm them, so that the activities can be carried out in an orderly manner. The implementation of promotion and the budget evaluation before, during and after promotion are the keys to the success or failure of promotion activities.
Article 6 of the beautiful March 8th activity plan aims at:
First, stabilize old customers.
Second, develop new customers.
Third, improve the popularity of beauty salons in this regard.
Activity requirements:
Prepare RMB 5,000 xx products for activities (the company sends 10 sets of underwear).
Activity time:
Activity flow:
1. Inviting guests: Please ask old customers to bring more than 2 friends.
Two. Meeting process: (18: 30 —— 2 1: 00)
The host declared the party open.
(2) The beautician performed "Grateful Heart"
(3) The representative of the boss made a thank-you speech.
(4) Reward A thanks loyal friend xxxxxxxxxxxxXX for his support and consumption in xxx beauty salon in 20xx, and presents a special gift xxxxxxxxxxx. All new and old customers of xx beauty salon have a beautiful gift (please pick it up at XX beauty salon the next day).
(5) customer representative's speech (about the beauty salon's good service, good product effect, kind boss, favorite beautician, joy and help in the beauty salon)
(6) underwear show
President of xxX Association solemnly recommends xX products.
(8 )xx announced the promotion plan of xx beauty salon (those who pay 300 yuan deposit on the spot can get underwear first). A Ask beauticians to lobby customers and promote sales promotion. 9) Announce the promotion time. Welcome to XX Beauty Salon for consultation. 10) perform a dance and announce the end of the party.
Third, promotional activities.
The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the activity plan and promote consumption.
Fourth, the work that beauty salons must do.
First, accurately count the number of customers, send invitations and ensure the number of participants.
Second, rent the venue (you can use the restaurant in the OK Hall, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients: 1) Two friends with 20xx annual consumption support value 200-300 yuan (on-site award) 2) New and old customers present value 5.
Third, print the activity plan and shoot it on the spot (or advertise on TV)
Fourth, the boss prepares the speech (mainly thank you, for example, you have established a good relationship with those guests, tell them and share them with you, prepare them before 18, and be familiar with the speech).
5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss. You can talk about the service of the beauty salon, the effect of xx products, the boss, his favorite beautician and the happiness he got in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).
6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed before 19).
7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.
Eight, when the promotion activities are announced in the meeting, look for childcare, pay a deposit on the spot, and bring underwear home to cause ready-made consumption.
Nine, underwear show performance (find two people to decide, be ready before 19)
Ten, to ensure that items, underwear, balloons and other items in place.
Beauty said that March 8 th activity plan 7 At present, Beauty said that it has entered the peak season, and now the season is in the space of falling in love in spring and summer, which is the peak season for activities.
Active object:
Community centers, hotels, shopping centers
Activity crowd:
All/kloc-women over 0/8 years old.
Activity time:
May 1 day to May 5
The purpose of the promotion plan is:
Make the beauty salon franchise stores quickly enter the product sales market, that is, the depth and breadth have been significantly improved.
Better attract new customers for beauty salon franchisees and increase the turnover of the store for beauty salon franchisees.
Pre-competition publicity preparation:
There are many publicity channels now, and a single publicity channel can no longer play a role in this era of information explosion. Therefore, various publicity channels and methods must be carried out at the same time. For example, the network channel has a good effect, because almost everyone is online now, so that the information of their beauty club trial operation can be spread on the network, and the openness and communication of the network can play a great role. For example, group buying, Weibo and WeChat are all very popular online promotion modes at present. Traditional media channels also have their own advantages, such as intuitive TV media and wide coverage of newspapers and magazines. The disadvantage is that the traditional publicity channels are generally more expensive, and the promotion cost is relatively high, which is suitable for powerful businesses.
Activity plan:
1. Customers can get a free sunscreen product for one-time consumption of 300 yuan/1 value/188 or 198 yuan.
2. Customers who buy any sunscreen products such as 188 or 198 can get 1-3 treatments in 300 yuan.
3. Customers can get one aromatherapy accessory with a value of 100 yuan once they spend in 500 yuan, and another sunscreen product. Value of special care services/once in 500 yuan.
Preference: consumer policy
1. Consumers can go to the facial care unit or facial mask with their military officer's card, military family members, student ID card and other relevant documents.
2. Guests who come to the store during May Day will be given a free membership card with the value of 188. You can get four free facial treatments.
3. All the products of the guests who entered the store on May Day will be discounted by 7.8%.
4. Customers can try it for free.