Business planning for the construction and development of health hall

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In the past 30 years of reform and opening up, the beauty industry has developed rapidly, and various products and brands have been put into the market one after another. However, most products are still stuck in the traditional concept of beauty and skin care, and most of them are still doing face-saving projects. These projects are too superficial. With the increase of market demand and sub-health population, the combination of beauty and health care will become a breakthrough and trend. To be a beauty industry, we must have the concept and consciousness of beauty preservation. We must know that if we want to achieve healthy and natural beauty, we must start from the roots, and the key to beauty preservation is to treat both the symptoms and the root causes.

Therefore, with advanced equipment, top-grade products and high-quality services, the health pavilion, a leisure and health-keeping place, has sprung up and developed, providing services such as meridian health-keeping, health-keeping, aromatherapy SPA, beauty and fitness, massage health-keeping, TCM preventive health care, decompression and relaxation.

catalogue

The first part is an overview.

First, the general situation of the health pavilion

II. Aims and objectives of the Health Pavilion

Third, the current equity structure of the health pavilion.

Four. Investment funds and their uses

Verb (abbreviation of verb) Introduction to the main products or services of health centers at present.

Market overview and marketing strategy of intransitive verbs

Seven, the main business departments and performance profile

Eight, the core management team

Nine, the advantages of health pavilion

X. Current capital increase demand of health center to achieve the goal: reason, quantity, method, use and repayment.

XI。 Financing plan (financing and investment methods and exit plan)

Twelve. financial analysis

1. Financial historical data

2. Financial forecast

3. Assets and liabilities

The second part is a summary.

Chapter 1 Introduction of Health Center

First, the purpose of the health pavilion

Second, the health pavilion profile information

Three. Functions and business objectives of each department

Fourth, the management of health care centers.

1. Board of Directors

2. Management team

3. External support

Chapter II Technology and Products

I. Technology Description and Technology Holding

Second, the product status

1. Main product catalogue

2. Product characteristics

3. Brief introduction of products under development/to be developed

4.R&D plan and timetable

5. Intellectual property strategy

6. Intangible assets

Third, the production of health pavilion products

1. Supply of resources and raw materials

2. Existing production conditions and production capacity

3 expansion facilities, requirements and costs, as well as the expanded production capacity.

4. Original main equipment and equipment to be added

5. Product standards, quality inspection and production cost control

6. Packaging, storage and transportation

Chapter III Market Analysis of Health Center

First, the market scale, market structure and division of health centers

Second, the target market setting

Three, product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis

Four. The current market situation of the products in the health hall, the product ranking and brand position in the market development stage (blank/new development/high growth/maturity/saturation).

Verb (abbreviation of verb) market trend forecast and market opportunity

Industrial policy of intransitive verbs

Chapter IV Competition Analysis

1. Is there an industry monopoly?

Second, look at competitors' market share from market segmentation.

Three. Main competitors: company strength and products.

Four. Analysis of potential competitors and market changes

Verb (abbreviation of verb) competitive advantage of health museum products

Chapter V Health Pavilion Marketing

I. Outline the marketing plan

Second, the formulation of the sales policy of the health center

Three, health pavilion sales channels, methods, marketing links and after-sales service.

Four. Main business relationship

V. Sales Team of Health Center and Distribution Policy of Sales Benefits

Popularization and market penetration of intransitive verbs

1. Main promotion methods

2. Advertising/public relations strategy and media evaluation

Seven, the health pavilion product price scheme

1. Pricing Basis and Price Structure

2. Factors affecting price changes and countermeasures

Eight, sales statistics and sales records, sales cycle calculation.

Nine, health pavilion market development planning, sales target

Chapter VI Investment Description

I. Description of capital requirements (dosage/duration)

Second, the use of funds plan and schedule

Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )

Fourth, capital structure.

Verb (abbreviation of verb) return/repayment plan

Description of the original capital liability structure of intransitive verbs

Seven. Investment mortgage

Eight. Investment guarantee

Nine. Equity structure after absorbing investment

X. Cost of equity

1 1. Describe the degree of investors' participation in company management.

Twelve. report

Thirteen. Payment of miscellaneous expenses

Chapter VII Return on Investment and Exit

I. Listing of shares