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Do business according to human nature, and cultivate yourself against human nature.
If we only look at human nature itself, it is actually empty, there is no difference between good and bad, but the result of human evolution and adaptation to the environment. But if this result is based on a specific scene, the "weakness" of human nature will appear.

Religion studies these "weaknesses" deeply, for example, Catholicism summarizes them as "seven deadly sins": arrogance, jealousy, rage, laziness, greed, lust and gluttony; Buddhism is summed up as "six troubles": greed, anger, stupidity, slowness, doubt and Jaken.

We can see that a prosperous business will always conform to the human nature of eating, drinking and having fun. Good business is a long-term rate of return that accords with human nature.

Behind all these great undertakings that conform to human nature are a group of people who understand human nature and oppose it. They can not only control human nature, but also make good use of it to serve it. Self-cultivation in the tedious business has precipitated the anti-human qualities of rationality, self-discipline and compound interest, and also precipitated the top achievements in the industry.