But there will be administrative penalties. This kind of "health article" is basically a "forwarding" industrial chain that hides false advertisements. The above-mentioned illegal acts seem to be only illegal in the form of advertising, which makes people think that it is harmless. But it is precisely because advertisements that are illegal in form are often easy to escape supervision. The Advertising Law clearly stipulates that even if it does not involve falsehood, the relevant illegal acts will be fined up to100000 yuan; And if the related articles also involve false advertisements, they will face more severe punishment. First, administrative punishment, advertisers and advertising operators and publishers who know or should know that they are false face high fines, and advertisers can also have their business licenses revoked.

The second is civil compensation. If an advertising agent or publisher cannot provide the true information of the advertiser, the consumer may demand compensation in advance.