1. Analysis: By analyzing the advantages and disadvantages, competition, threats and business opportunities inside and outside the project, the targeted implementation strategies are formulated to achieve the set goals.
2. Goal: To build the largest American shopping center in Northeast China, providing shopping, leisure, dining and entertainment places for consumers in Shenyang and other places. According to the overall planning of the group, it will open its business on time in the third quarter of 2007, and on the basis of ensuring the brand quality, it will achieve the rental target of 70 million yuan and the rental rate of over 90% in the first year.
3. Strategy: In order to better achieve the goal, implement the preferential strategy of opening a store, cooperate with investment promotion, and design targeted promotion strategies.
4. Action: According to the opening time, formulate an action plan for specific work such as investment negotiation, marketing, design and decoration.
5. Organization: Before launching the investment promotion work in an all-round way, divide the internal organizational structure and rent target, do a good job in the investment promotion operation process, and subdivide and estimate the expenses incurred by investment promotion.
6. Implementation: A complete plan should be accurately understood and implemented through good communication and cooperation. First of all, through communication, reach a consensus among departments and personnel on objectives, strategic planning and action plans, make full preparations before launching comprehensive investment promotion, and ensure that all elements of people, finance and materials are completed in place, including investment promotion tools, investment promotion materials, investment promotion expenses, investment promotion personnel and personnel training.
7. Control: correct the whole time point, and archive and manage all relevant data in the process.
target setting
Investment promotion planning is the first step in the investment promotion process. So, what is the first step in the investment planning process? The first step in the planning process is to establish goals. Only when the goal is established can the planning work be targeted.
Determining the goal includes three aspects:
First, what is the goal to be achieved;
Second, carry out all follow-up work around the goal;
Third, whether the goal has been achieved.
For example, planning overseas conferences. In the process of planning, we must first determine what is the goal of this conference and what purpose to achieve. Through the press conference, we can either let the world know about our investment environment, our preferential policies and enhance our popularity. Or how many projects are launched. After the goal is established, it is necessary to collect all kinds of information around the goal, make all kinds of plans, and finally check whether the goal is achieved.
Baidu encyclopedia-investment planning