1. The theme should be clear. To do such activities, beauty salons must first have a clear theme, which must be attractive and attract guests to participate in this activity. In fact, this theme needs to be operable. No matter how good the theme is, if it can't be operated or the beauty salon has no operating ability, it will lose its meaning. Third, the theme should be scientific and reasonable. You can't just name an activity. 2. Make a careful plan. Matters needing attention in holding a lecture on beauty knowledge ① Invitation object: guests who have already applied for a beauty card; Customers who have used the product but have questions; Personnel of various units, colleges, institutions, enterprises, unit cadres, teachers, female directors, etc. It is recommended to choose customers with high consumption level, stable income or rich economy. 2 invitation method: If you are a beauty salon guest, you can call, pay attention to the content of the phone, and be sure to practice in advance. Non-beauty salon guests can send some invitations and ask beauty salon guests to bring some friends to participate in the activities. When going to institutions, enterprises and colleges, beauticians will personally send invitations. Before the formal invitation, posters can be made and posted at the gates of shopping malls, enterprises, institutions and colleges for publicity. ③ Follow-up: Call one or two days before the meeting to confirm the number of people coming to participate in the activity. (4) Fill in the time and place of the invitation letter accurately. The invitation was sent a few days before the meeting. The invitation letter was sent too early, which was easily forgotten by the guests and sent too late. Some guests have no time to attend the meeting that day. If the activity is arranged in the evening, try to avoid the meal time. If an activity is held during meal time, some guests will come to the meeting when they have no time to eat. In this way, among them, they will be very hungry, some guests will ask for an early end of the activity, and some will leave halfway. ⑤ Invitation skills: Sincere and cordial. At the beginning of the activity, the beauty salon owner must personally invite some important guests to show respect for customers and attach importance to the meeting. At the same time of invitation, register the list and limit the number of places. For example, say to customers: "Because the place is too small to accommodate too many people, there are only restrictions on participation. To thank you for your support, I will give you a special name. Please be sure to attend, it will be good for you. " Customers don't have time to attend, so they immediately put forward that they must attend the next activity. ⑥ Preparation before the event: ⑥ Guest registration: Leave your name and phone number for each guest attending the meeting or lecture, so that you can contact them after the meeting and develop them into your prospective customers. ⑧ Make an effective promotion plan: When holding a lecture, you can launch some new promotion plans to attract guests who are not your beauty salon to open cards or buy products at the venue. But at the time of sale. Be sure to keep a good sense of proportion, and don't let people think that your activities are aimed at monopolizing products, so that no one will participate in such activities next time.